• Nov 15, 2006


Ford informed its dealers yesterday that the Edge and Lincoln MKX crossovers will not arrive at dealership in mid- to late-November as previously planned, but would instead be delayed a couple of weeks until at least December. Joe Hinrichs, Ford's vice president of North American manufacturing, said in an interview that there are "some hiccups in the launch curve." The Edge and MDX MKX are already being built at Ford's Oakville, Ontario plant and completed units number in the thousands. It sounds like the assembly line is being slowed or even stopped because of these undefined "hiccups". Though Ford will lose valuable selling days in the month of November, we think the Blue Oval made the right decision to delay these crossovers until it's confident they can be pumped out with no problem. Ford needs to prove the successful launch of the Ford Fusion, Mercury Milan and Lincoln Zephyr wasn't a flash in the pan, and an initial batch of Edge and MKX crossovers that have quality problems would do more damage than this delay.

[Source: Automotive News]


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  • 25 Comments
      • 8 Years Ago
      So is a CUV a minivan with an extra inch or two of ground clearance and traditional doors instead of sliding doors?

      Seems to me Chrysler already made this van and had to discontinue it cause of slow sales.
      • 8 Years Ago
      Bob - wasn't "channeling" the term used for changing the relationship between the body and the frame so that the car body sat lower to the ground without the frame being lower? I used to think taking a horizontal slice out of the middle was called "sectioning" - something that George Barris (and others of the day) did to early '50s customs. And don't forget "chopping", as in "chopping the top". Its been a long time since I've thought of these terms so I may be screwed up!
      • 8 Years Ago
      RZ, how do you know it gets 15mpg in real world use? It's rated at around 19/24 or something like that (I know EPA ratings aren't the most accurate thing around). Do you have an article on the subject? I'd like to know more.
      • 8 Years Ago
      #22 RZ - Get your mouth off that tailpipe - the fumes are messing with your head.

      Car and Driver "rips" the Edge, you say? You've got to be joking.

      http://www.caranddriver.com/roadtests/11869/2007-ford-edge-sel-plus-awd.html

      I'm hardly a Ford cheerleader, but the piece is, on balance, a positive review. Still sounds to me (and to at least one member of their staff) as though the Mazda CX7 is the better crossover, but by no means is the Edge a turkey, to judge by the C & D review.
      • 8 Years Ago
      My dad went to Galpin Ford yesterday to see the new Edge. None were present and he was told they were all on the backlot, just arrived, but not "ready." They wouldn't even let him look at one on said backlot. I thought that was odd for a new car. I guess this explains why. Of course it would have been nice if the dealer stated what was really the case.
      • 8 Years Ago
      Totally agree with John Neff. I like what I've seen thus far of the Edge and MKX (just drove behind an MKX with manufacturer plate in Dearborn today), and Ford needs to launch them right.
      • 8 Years Ago
      The launch is being delayed because there have been supplier realted delays and the lines have had to shut down. Ford wants the lines running consistently. this is what they meant by "hiccups". It wasn't a quality issue but more of a efficiency issue.

      Either way, this is by far the correct move IMO.

      Someone mention MT said it was slow and handled too softly. Well, the majority of MT editors are judging it for merits that don't matter to the target demo. Read reviews from non-enthusiast sites and you'll see it works fine for the people it's aimed at.
      • 8 Years Ago
      #5: Your story doesn't surprise me. Typical dealer lie. What would they say if you came back 2 days later.... "still on backlot not ready". That's just tired. As far as the delay hmmmm I want to know what is the issue. I'm not going to buy one but curious.
      • 8 Years Ago
      I also have no need or desire for seating for 7 and am onky looking at vehicles with seats for 5. Seating for 7 puts you in the SUV market and I thought this was more of a compact SUV - which is what I want.
      • 8 Years Ago
      I agree, good move on Fords part. It's important that it continue to launch quality new products.

      James
      http://www.CarTV.com
      • 8 Years Ago
      Well how stupid to show the commercials for the MDX...whoops MKX if they aren't going on sell until December. The ones I saw, this chick was surfing. Who would take a new Lincoln and put sandy surf boards in it?
      • 8 Years Ago
      Personally, i think this is great. With a company so in desperate need of an image change, they have to get people on quality, not just looks. Since they've gotten the good reviews, they have to follow up with good quality cars.

      This whole seating 7 thing wouldn't bother me too much, I doubt most people actually need seating for 7. I'd imagine the cargo space comes in more handy in the longrun anyway.
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