
Ford informed its dealers yesterday that the Edge and Lincoln MKX crossovers will not arrive at dealership in mid- to late-November as previously planned, but would instead be delayed a couple of weeks until at least December. Joe Hinrichs, Ford's vice president of North American manufacturing, said in an interview that there are "some hiccups in the launch curve." The Edge and
MDX MKX are already being built at Ford's Oakville, Ontario plant and completed units number in the thousands. It sounds like the assembly line is being slowed or even stopped because of these undefined "hiccups". Though Ford will lose valuable selling days in the month of November, we think the Blue Oval made the right decision to delay these crossovers until it's confident they can be pumped out with no problem. Ford needs to prove the successful launch of the Ford Fusion, Mercury Milan and Lincoln Zephyr wasn't a flash in the pan, and an initial batch of Edge and MKX crossovers that have quality problems would do more damage than this delay.
[Source: Automotive News]
Reader Comments (Page 1 of 2)
Talis 10:57PM (11/15/2006)
true that.
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Ari 11:18PM (11/15/2006)
"The Edge and MDX are already being built at Ford's Oakville, Ontario plant and completed units number in the thousands."
Who knew that Ford and Acura made cars together!
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Infinihertz 11:19PM (11/15/2006)
Totally agree with John Neff. I like what I've seen thus far of the Edge and MKX (just drove behind an MKX with manufacturer plate in Dearborn today), and Ford needs to launch them right.
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Josh E. Oliver 11:31PM (11/15/2006)
While agree that Ford did this right thing, this puts the launch of the Edge and MKX squrely in the cross-hairs of the GMC Acadia and Saturn Outlook.
I saw 5 of each today (no joke) while driving "around" the Tech Center and I must say, these crossovers are for real.
This may prove to be a tough sell for Ford, despite early reviews.
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Jason 11:46PM (11/15/2006)
My dad went to Galpin Ford yesterday to see the new Edge. None were present and he was told they were all on the backlot, just arrived, but not "ready." They wouldn't even let him look at one on said backlot. I thought that was odd for a new car. I guess this explains why. Of course it would have been nice if the dealer stated what was really the case.
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Andy 12:14AM (11/16/2006)
The Edge is one of those cars that can help Ford change its image. The Fusion and Mustang are the other two. Some auto writers were bitching about the Edge on Autoline Detroit because it didn't seat seven (and would thus be a flop). If the Edge is reliable, fast, and comfy, Ford's CUV will be a seller. The only thing I see as denting the Edge's chance is the high price.
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RZ 12:15PM (11/16/2006)
EDGE IS BAD
Ok what is a CROSSOVER? It is a smaller more fuel effecient SUV. Let's look at EDGE, it has no 3rd row like FreeStyle, but weights more than FreeStyle and weights more than many SUVs on the market with 3 rows. Also because of its weight it gets poor fuel economy about 15 MPG in real world conditions. Not only that, its aditional weight slow down the car. It doesn't provide a nice, fast ride because of the weight. So low MPG, slow ride and less room.
I personaly did not drive it, but after reading reviews in 5 magazines and seeing that they are all negative i can see that this car is a bad choise.
Guys read current issue of Car and Driver, boy they really rip this car.
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Dustin 12:42AM (11/16/2006)
This awd ford is quite nice, though a lot like the RX-330 from lexus. I'd imagine it'd sell pretty well. I am in the market for this type of vehicle, so I plan a test drive. Damn shame it only comes in red or earthtones.
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j-dawg 12:42AM (11/16/2006)
Motor Trend was complaining that the Edge was slow and handled like an Explorer. I counter that if people don't read those reviews, they won't notice. To most, a new car is a new car. Handling like an Explorer will feel like a Lotus if it's something new. What car sales ultimately come down to is if people like the car, and if the Edge can appeal to customers better than competitors, it's a winner.
Now we just have to see if it can do that.
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John 1:07AM (11/16/2006)
So is a CUV a minivan with an extra inch or two of ground clearance and traditional doors instead of sliding doors?
Seems to me Chrysler already made this van and had to discontinue it cause of slow sales.
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doglet 1:37AM (11/16/2006)
"Ford needs to prove the successful launch of the Ford Fusion, Mercury Milan and Lincoln Zephyr wasn't a flash in the pan, and an initial batch of Edge and MKX crossovers that have quality problems would do more damage than this delay."
good move ford
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Tool 1:35AM (11/16/2006)
Quality is Job 1.
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James 2:14AM (11/16/2006)
I agree, good move on Fords part. It's important that it continue to launch quality new products.
James
http://www.CarTV.com
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BOB 3:16AM (11/16/2006)
NOT very good to get this close, advertise, and pull back -- although worse to ship problem vehicles. I saw a GMC Acadia at the Pacific Design Center (filming ad?) -- it looked like an Envoy that had been channeled (the old meaning -- a car with a horizontal slice out of the middle) and was not graceful, more of a truck.
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ron 6:24AM (11/16/2006)
Bob - wasn't "channeling" the term used for changing the relationship between the body and the frame so that the car body sat lower to the ground without the frame being lower? I used to think taking a horizontal slice out of the middle was called "sectioning" - something that George Barris (and others of the day) did to early '50s customs. And don't forget "chopping", as in "chopping the top". Its been a long time since I've thought of these terms so I may be screwed up!
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Justin 7:55AM (11/16/2006)
Personally, i think this is great. With a company so in desperate need of an image change, they have to get people on quality, not just looks. Since they've gotten the good reviews, they have to follow up with good quality cars.
This whole seating 7 thing wouldn't bother me too much, I doubt most people actually need seating for 7. I'd imagine the cargo space comes in more handy in the longrun anyway.
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Brian 9:47AM (11/16/2006)
I agree with #15. Yes, seating for 7 is great, but there are those of us who will never have more than 4 people in a vehicle and don't want 7 seats. Or anything designed for 7 seats.
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Jen 10:06AM (11/16/2006)
I also have no need or desire for seating for 7 and am onky looking at vehicles with seats for 5. Seating for 7 puts you in the SUV market and I thought this was more of a compact SUV - which is what I want.
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MikeW 3:55PM (11/16/2006)
Maybe they are going to fix the axle ratios.
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steven 11:32AM (11/16/2006)
#5: Your story doesn't surprise me. Typical dealer lie. What would they say if you came back 2 days later.... "still on backlot not ready". That's just tired. As far as the delay hmmmm I want to know what is the issue. I'm not going to buy one but curious.
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