• Nov 14th 2006 at 8:07PM
  • 12
In the week of the release of the most recent James Bond movie Casino Royale, there are reports that Ford sent information to potential buyers regarding the well being of Aston Martin. It stated that Aston is on track to sell 7,000 cars this year and will generate sales of £479m (US $912m) and a profit of £57m (US $109m). It also states that the Gaydon plant capacity could be expanded to 9,000 vehicles if necessary.

There are concerns within the company that the sale of Aston Martin could mean that vehicle production would move out of the UK, causing the loss of nearly 1,000 jobs. Could they really build an Aston Martin anywhere but the UK? If they do, they might have to deal with 007 himself.

[Source: autoindustry.co.uk]

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    • 1 Second Ago
      • 8 Years Ago
      If they will move Astons production somewhere else I think that, first people in England will get at least angry[Clarkson will get crazy] and second this cars will lose a bit of their elegance and sophistication associated with English way of living. Anyway Astons still will be cool fast cars and I will love them but for sure they will lose a bit of their charisma.

      • 8 Years Ago
      Aston Martin was never unknown...
      It was precisely just AFTER the DB7 that everything evolved: the Vanquish, and the new aluminium modular platform, that spawned the V8, the DB9, and the future Rapide.

      To my eyes, it's now that it's not stale anymore!
      • 8 Years Ago
      I would buy Aston Martin although Im about 999,999,999.99
      short of that 1billion mark...but im saving up!
      • 8 Years Ago
      ford definitely needs a new image. It is the same old thing every year. I agree.....SELL FORD INSTEAD
      • 8 Years Ago
      I think Ford is missing the point... The problem with Ford is Ford. Their domestic cars are under-powered and boring.

      They should sell Ford.
      • 8 Years Ago
      Aston-Martin has an autonomous corporate structure to the parent company, so it's easier the sever off than Jaguar. Aston is a profitable concern, but it is a small one compared to Volvo or Jaguar. Ford did a good job with transforming Aston-Martin from an unknown English cottage carmaker to a world-renown luxury marque. Production increased to nearly five thousand per year (from 1/10 that) and Aston was able to re-establish its relationship with MGM and the James Bond franchise. I only hope Aston's next owner can take the firm into a fresh direction. The current one has been getting stale and hasn't evolved enough since the DB7.
      • 8 Years Ago
      I don't see someone buying Aston for more than US$1 billion... With this kind of profits (and prospects of even more, with the Rapide) why would Ford sell it? Whoever buys it, in 10 years or less will have their money back...

      Why will Ford sell it after all the investments they made in it? Is it to upmarket Jaguar? That will require some more investments: Jaguar should be sold...

      And Aston is good for Ford's image.

      Ford will have money to cover a hole, but the problem will still be there, and when the next hole appears, what will they do? Sell everything?
      They should stick to what is working, like Aston Martin clealy is... that's what is needed in the long run!

      Bad strategy again...
      • 8 Years Ago
      Agreed, keep Aston Martin, Ford is making a mistake.
      • 8 Years Ago
      If cash flow is the problem, why not sell Jaguar. Has it ever been profitable?
      • 8 Years Ago
      @ Andy

      You're a tard. Ever see "Gold Finger", "Goldeneye", "The Living Daylights", "Tomorrow Never Dies", "Thunderball", "On Her Majesty's Secret Service", "Die Another Day" and most recently "Casino Royale"? All those filmes have an Aston Martin in them and looking at the gross revenue that each film took in I would say alot of people know who Aston Martin is!

      They were already a world reknown car maker but Ford just made them make more cars to have a much further reaching impact (and market share) than they had in the past. I have know Aston Martin ever since I was a wee tot cause "Gold Finger" is my dads favorite Bond movie. Once a car nut, always a car nut!

      • 8 Years Ago
      Ford needs to sell something that MAKES money. (No one wants something that loses money.)

      Then they can go private, and develop domestic product that will be sought after in the future.

      Today, they have to make high volume vehicles that sell today to keep the stock market investors (ie shareholders) happy today.
      • 8 Years Ago
      And the answer is: (drum roll, please...) CASH FLOW! As in FORD needs some CASH FLOW! That is POSITIVE as opposed to Negative - for a change. LOL! As if you had to ask.
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