• 7
I guess we can bill this as Update 2. We just showed you the video of Tiger Woods and the new Enclave and speculated that this "hidden cam" vid might be a fake. Not rocket science to figure that out, but until we had confirmation, we didn't want to call BS on GM. Well, they just called BS on themselves.

While the 60-second YouTube clip appeared to be a bootleg, the Buick logo at the end was a big tip-off. According to The Detroit News, Buick spokesman David Darovitz admitted that "the video was shot two weeks ago in Los Angeles to build excitement for the Enclave's world introduction Nov. 28 at the Los Angeles Auto Show."

"We wanted to do something different," Darovitz said. "The idea was to make it look like a video stolen from an advertising shoot. We knew we weren't going to fool anybody. We just wanted to do something different that would create buzz."

With more than 9,500 hits, we'd say mission accomplished. This does show, however, how automakers are getting more creative in their marketing, trying to tap into non-traditional media outlets. Pontiac and Scion are in Second Life, and now Buick has a YouTube viral. We understand that these are two signs of the Apocalypse.

[Source: The Detroit News]


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    • 1 Second Ago
  • 7 Comments
      simpson
      • 8 Years Ago
      Viral marketing good/bad aside, I saw the Enclave at the Detroit auto show and it is a stunning design in which pictures do it little justice. Nice that GM is trying to generate it's own buzz but it's a waste of time...once you have seen this vehicle, trust me, the buzz is self generating....I came home from the auto show and called my sister who I love and respect more than anyone just to tell her about this car and how she needed to get one when it comes out and I've driven mostly japanese and korean brands. Dis the marketing but don't dis the design, it's spectacular inside and out. I think it will be a game changer for Buick and I wouldn't even consider looking at one of their cars before.
      • 8 Years Ago
      i think its too big.

      It ultimately sits on a truck chassis, so it just feels like a low suv.

      I'd rather see the GM crossovers built on car chassis than truck ones. they just seem too imposing, relative to their CUV competition.
      • 8 Years Ago
      well duh.
      • 8 Years Ago
      GM broke the first/only rule of viral marketing.

      I would expect more from an agency like Digitas than fodder like that...
      • 8 Years Ago
      Compare the size of Tiger and the size of the car... that thing looks freaking huge...
      • 8 Years Ago
      That video is lame. Any buzz created by such a waste has no basis.
      • 8 Years Ago
      Wow, 9,500 hits! What would it be if the video was actually good?

      I had not seen it before today (it is difficult to arouse my interest for either a Buick product of Golf celebrity ) but whoever thought this was genuine in the first place is ready to buy a bridge, or enter in a mutually profitable business venture with a gentleman form Nigeria.

      Adz = Pimps.