Autoblog

Adam @ Nov 11th 2006 11:43AM

I think the reason why GM and Ford decide to not market these cars to the US is that they feel that the GM and Ford names have been through such crap times, that the brand connotations will hurt sales too much. By diverting new cars and new developments to other international markets, they can sell cars while behaving like an innocent, virgin company.

Not only that, but China has not throroughly been car-trained. True, Mercedes is treated less like a manufacturer and more like a religion in Asia, but other luxury car makers are all equal, and one cars advantage is imply due to supply and demand, and product innovation and quality.

Seeing this car, I no longer doubt that GM and Cadillac have the ability to sell a great car and the right price, but by selling it to people who may have only heard of Cadillac from the 1950's, the brand has a completely different aura in China. Good move GM.

Face it. China will be / is the next huge market. Although a stretch luxury sedan is a great market segment, even in the US, this car will not give GM what they are looking for. Good car, wrong market, wrong brand value = bad car.

If you are a car fan like me, the automotive world is frustrating, becuase nothing I want exists in its right form in the US. I'm not hating on US car makers and initiating a flame war, because this car looks spectacular, and I would drive nearly every Ford offered in Europe, as well as Holden and Falcom in Austrailia.

Want these cars? Move to China.