• Nov 10, 2006
click on image to enlarge

Mitsubishi announced today that its all-new Lancer, perhaps the most important product in its ninety year history, will debut at the 2007 North American International Auto Show in Detroit come January. Just to make sure we would read the release, the automaker also included a design sketch of the Lancer. We've all seen spy shots of the new Lancer and reaction to the new car's design has met with much approval so far. The sketch released by Mitsubishi is infused with a bit of hyperbole from the designer's pen, as we expect the producton car to have things like door handles and windshield wipers, along with with wheels less than 20 inches in diameter. Still, news of the new Lancer always brightens up our day as it's a car that many have been waiting patiently a long time to arrive.

Mitsubishi does give up a few deets about the car in its press release, saying that it will be launched in the spring starting with the North American market. It's global engine lineup will range from a 1.5-liter base engine for Europe to the Lancer EVO's powerful turbo four. Europe will also get a diesel engine and the release seems to imply a Ralliart model may get a detuned version of the EVO's 2.0-liter turbo, although that may be us filling in a bit too many blanks.

Enjoy the sketch for now, as we'll get plenty of pics and video of the new Lancer when it debuts in Detroit. Check out Mitsubishi's press release after the jump, as well.

[Source: Mitsubishi]

PRESS RELEASE:

Mitsubishi Motors To Unveil All-New Lancer Sports Sedan At 2007 North American International Auto Show

November 10, 2006 -- CYPRESS, Calif. --

Ninety years after starting car production (with the 1917 Model-A), Mitsubishi has embarked upon its most ambitious automotive project ever through the launch of its first global platform.

Known as "Project Global", and already successfully previewed with the second generation Outlander, it will be showcased at the 2007 North American International Auto Show in Detroit by its highest volume variant: the all-new 4-door Lancer sports sedan.

Dynamic

Designed at Mitsubishi Motors studios in Europe and Japan, the Lancer sports sedan shares its stunning design language with the much-acclaimed Mitsubishi Design Europe-penned 2005 Concept-X and Concept-Sportback show cars.

Its low stance, long hood / short deck proportions, wide track, trademark "shark nose" and distinctively deep set "eyes", all bring a new meaning to the concept of sports sedans - very much in line with both Mitsubishi's "Japanese Modern" design philosophy and its peerless credentials within 45 years of racing.

To be launched progressively in world markets from Spring 2007 (North America), the Lancer sports sedan will form a full family of cars with dynamic qualities to match their looks all across the range: from entry models (1.5 litre 110 ps engine in Europe) right up to the all-new Lancer Evolution supercar, including diesel power (Europe), a high performance 2.0 litre turbo gasoline version and other variants.

Global

Representing a multi-million dollar investment, "Project Global" will support the launch of several new Mitsubishi vehicles over the next few years, designed from the outset for world markets, i.e.: with the built-in flexibility required to accommodate regional needs and regulations as well as market trends and new customer demands in markets as diverse as Japan, North America, Russia, Asia-Pacific and Europe.

As a further evidence of its adaptability, models from business partners DaimlerChrysler A.G. - with which it was co-developed - and P.S.A. Peugeot Citroen* are / will also be based on this global platform.

Along those lines, "Project Global" will also enable the introduction of the "World Engine" family of powerplants. Co-engineered with DaimlerChrysler and Hyundai Motor Company, the engines to be used in Mitsubishi vehicles have been modified by the company for individual market and model use.


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    • 1 Second Ago
  • 9 Comments
      • 8 Years Ago
      "Lancer always brightens up our day as it's a car that many have been waiting patiently a long time to arrive."

      -How long? Chevy Cavalier long? Ford Focus long?
      -It's actually gone through a very normal life span 4-5 years.

      -It's funny my co-worker that is about 68 years old, said "you use to be able to buy a car and the same design would be around for 10 years, now nobody keeps them long, it's really sad" No Joke.
      • 8 Years Ago
      #2 - Completely agree. Why would they even bother drawing those gigantic wheels and tires when there is no chance in hell the prod ones will be anything like that? If they can't make the sketch look like the car will, then make the sketch look worse, so people are surprised and delighted at the official unveiling of the car. As it stands now, all they do with cool sketches like this is get people's hopes up only to let them down with something underwhelming when the car is released.

      That being said, if the Lancer looks even remotely like this or the testers in the spy shots, I nomimate it for the prize of best year-over-year improvement in looks EVER.
      • 8 Years Ago
      I heard they are planning on using the new 34" Lexani's debuted at SEMA? Shows how much you guys know...
      • 8 Years Ago
      #2 (Chuck Goolsbee): Good point. I have actually worked with many industrial designers, and I asked one of them why they did what you had described. To put it in a nutshell, if designers sketched normal-looking concepts, it would never get approved by Marketing. In order to get noticed, a concept has to be exaggerated, to accentuate the difference between it, and everything else already on the market. Then, after the approval, the engineer and the designer would get together, and tone down the exaggerations based on practicality, cost, manufacturing technologies, etc.

      So, yeah, it would save everyone a bit of time, if concepts started out in realistic proportions. But that would never fly with Marketing, where the guys tend to be more jaded after looking at dozens and dozens of concept sketches all day long.
      • 8 Years Ago
      A detuned version of the EVO's turbo for the Ralliart? Please do! I would like a quick AWD small sedan but the only option is the WRX. I don't want the balls out EVO or the WRX STI, just a moderately priced, well built AWD turbo sedan.
      • 8 Years Ago
      In the past 5 years, Mitsu sales in America have fallen precipitously and the company is now losing money on its American operations while most Japanese competitors outsell it here. Mitsubishi offers a virtually full line of vehicles and yet is on the virge of folding in the U.S. Frankly, it is doubtful that this drawing will save them from the graveyard.
      • 8 Years Ago
      "Hey look, the next 2009 Caliber sedan"....LOL
      • 8 Years Ago
      Absolutely beautiful concept..Mindblowing..wish i could own one..
      • 8 Years Ago
      The current design was released in Japan, May 2000. Next spring will be May 2007. Seven years is long enough. If it shares the engines and floor pan with the Outlander and the next generation Galant then it should cost less to build. Throw in the parts it shares with Damiler/Chrysler and Hyundai/KIA and they should be giving them away. If they grow like most Japanese cars have done over the years then my wife might want to replace her Galant with one. The present Galant just dosen't do it.