Mercedes-Benz wins "Best of What's New" Award from Popular Science for BLUETEC Technology
All of the award winners will be featured in the December issue of the magazine. In addition, the magazine is showing off all the award winners in Vanderbilt Hall in New York City's Grand Central Station. The displays will also have product experts available to answer questions. If you're in New York City today or tomorrow stop by the station and check out the show. The full Mercedes press release is after the jump.
Mercedes-Benz wins TWO "Best of What's New" car Awards
Popular Science Honors BLUETEC Technology and Adaptive Brake Lights
NEW YORK, NY – Mercedes-Benz garnered two automotive "Best of What's New" awards today from Popular Science, the oldest and best-known science and technology magazine in the U.S. Mercedes-Benz BLUETEC and its adaptive brake light technologies have both won awards in their automotive category.
Mark Jannot, editor-in-chief of Popular Science, said, "Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products. These awards honor innovations that not only influence the way we live today, but that also change the way we think about the future."
Each year, the editors of Popular Science review thousands of new products in search of the top 100 tech innovations of the year – breakthrough products and technologies that represent a significant leap in their categories. The winners – the Best of What's New – are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What's New in 1987. Best of What's New awards are presented to 100 new products and technologies in 10 categories: Automotive, Aviation & Space, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health and Recreation.
From Tuesday, November 7 through Thursday the 9th, Popular Science is taking over Vanderbilt Hall in New York's Grand Central Station to showcase The Best of What's New. Featuring displays of the winners with product experts on hand to answer questions, the three-day consumer event is open to the public, and admission is free.
What is BLUETEC?
Heralded as the world's most advanced diesel technology, BLUETEC combines several technologies to minimize exhaust emissions. BLUETEC is built on a foundation of advanced engine design that includes the latest CDI electronic injection, a turbocharger with variable nozzle turbine and exhaust gas recirculation. This high-tech powerplant represents a dramatic step forward that seems destined to change people's dated perceptions about diesels.
Like any diesel, the E320 BLUETEC will get 20-40 percent better fuel mileage and longer cruising range (less frequent fill-ups) than a gasoline-powered car, but more important, it does it without the usual tradeoffs of diesel ownership. The E320 BLUETEC is nearly as quiet and clean as a gasoline-powered model, and under acceleration, the car feels faster than the comparable gasoline-engine car, a result of its whopping 400 foot-pounds of engine torque – the pulling power of a V8!
Adaptive Brake Lights
Expected to reduce rear collisions, adaptive brake lights flash rapidly during emergency braking. In testing, following drivers' reaction time was reduced by 0.2 seconds, which resulted in shorter stopping distances. From 50 mph, stopping distances were more than 13 feet shorter. Another Mercedes-Benz safety first, adaptive brake lights are standard equipment on the new-generation CL600 coupe as well as the limited-production 2007-model S600 and S65 AMG sedans.
The rapidly flashing LED brake lights are triggered primarily by the car's Brake Assist system (standard on all Mercedes-Benz passenger vehicles since 1998), which automatically provides full-power braking assist whenever it senses faster-than-usual brake pedal application. They can also be activated by the car's ESP stability control system (standard on all Mercedes-Benz passenger vehicles since 1999) if it senses low-friction surfaces such as snow or ice.
About Popular Science
Founded in 1872, Popular Science is the world's largest science and technology magazine with a circulation of 1.45 million and readership of 6.5 million. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what's new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time, Inc. which is a wholly owned subsidiary of Time Warner, Inc.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2005, MBUSA achieved an all-time sales record of 224,218 new vehicles, setting the highest sales volume ever in its history and achieving 12 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com and www.maybachusa.com.
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