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The Volvo Amazon is a classic, but it's not something that leaps to mind when one thinks, "Hot Rod." Mattias Vöcks, a Swede in the employ of the supertuner, Koenig, has changed that forever with his VÖX-Amazon, a '67 Amazon that he turned into one of the most smile-inducing hot rods you'll ever set eyes on. The car was voted "Sweden's Hottest Volvo," an honor that earned Vöcks and his 600 horsepower six-cylinder station wagon passage to Vegas, where the car is is proudly displayed at Volvo's SEMA booth.

Slammed low to the ground, finished in a glossy blue-grey paint and sporting multi-piece black wheels, mesh grilles, a big, fat side-exit exhaust, and a red interior that's all business, the VÖX-Amazon would look right at home at any American cruise night. With that kind of juice underhood, it could hold its own at the stoplight showdowns, too.

(Photos, Press release after the jump)

[Source: Volvo]


VÖX-Amazon Press Photos
Click images to enlarge


Sweden's hottest Volvo set to light up Sin City at the 2006 SEMA tradeshow in Las Vegas

Custom-built 600 horsepower Volvo Amazon thunders into the show

October 31, 2006 (Las Vegas, Nevada) – Classic American muscle cars are a rarity at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas. But a classic Swedish hot rod at the show is about as rare as ordering pickled herring "your way" at the local Burger King. But this year will be different. Sitting proudly among the three exciting highly customized Volvo C30s, this 1967 Volvo Amazon should attract plenty of admiring stares from the show's 100,000-plus attendees.

But getting here wasn't easy. At the 25th jubilee of the Vallåkra Custom Car Meet outside Landskrona, Sweden last summer, Mattias Vöcks's classic Amazon estate was voted best car to represent Sweden and its car-customisation enthusiasts at the annual SEMA tradeshow in Las Vegas. SEMA is the venue for the world's largest custom-car show.

Of the 600 or so customized Volvos on display at the Vallåkra Meet, about 30 were entered to take part in "Sweden's Hottest Volvo" contest. The jury's brief was to choose a car that stands out from the crowd, one that will pull at the heartstrings of the discerning American public. The jury's justification for selecting the "VÖX-Amazon" is as follows:

"This is a car that represents true Swedish car-building art with its focus on high build quality and unique detailing. It reflects personal craftsmanship of the very highest order. This is a car that stands out from the crowd while at the same time acknowledging a Swedish motoring icon that turns 50 this year. Finally, the winner truly epitomizes the title of "Sweden's Hottest Volvo" with its 600 horsepower under the hood."

When the judging was complete, it was Vöcks who walked away with the grand prize: An expense paid trip for him and his Amazon to the glittering lights of Sin City.

Vöcks, 27, has long been active in automotive circles. In fact, his hobby indirectly led to him earning his living at sports-car manufacturer Koenig. His most recent creation, a Volvo P1800, aroused considerable attention when it was unveiled. "Volvo is the make that I like most and I have actually customised several Amazons previously. It all began when I was given an old Amazon by my grandmother, and it's continued ever since," said Vöcks.

The jury consisted of Volvo Personbilar Sverige President Thomas Andersson, Volvo's STCC driver Robert Dahlgren, press officer Bo Larsen of Volvo Cars Sweden, Leif Tufvesson who is a professional car builder, and Per Östman and Bertil Wilhelmsson from motoring magazine Bilsport and Vallåkra Meet, respectively.

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    • 1 Second Ago
      • 8 Years Ago
      Elmo leather? This is a bitchin' car, but butchering muppets is just wrong.
      • 8 Years Ago
      That looks eleventy-billion times better than my '67 Amazon. I give that man all of my Kudos. I'm fresh out, now.
      • 8 Years Ago
      Keep in mind it was not completely finished at Vallåkra, and I believe he had to ship it quite soon afterwards. So he probably didn't have time to finish everthing for Sema either... Also note that the wagon wes never made with only two doors. ;)
      • 8 Years Ago
      The Amazon has always had a cute personality, one that isn't feminine. The interior is ghastly, but the car is a respectable effort. I would rather see a P1800, as long as it doesn't have big rims or wild paint.
      • 8 Years Ago
      I love that car! Absolutley amazing! I would like to see you bild a car based on a Audi GT Coupe and what you can do with a model like that when your amazon looks like it does... Sorry about my bad english, my english sucks!

      Alex / Sweden
      • 7 Years Ago
      Mitt Sverige äger ..= My Sweden Ownage
      • 8 Years Ago
      Now that's cool right there, I don't care who ya are!
      • 8 Years Ago
      wow.... stunning...
      • 8 Years Ago
      Absolutely incredible.

      Sweden has an outstanding classic car following, and that does not stop with Swedish vehicles either. In Stockholm this summer I saw so many beautifully restored classic American cars driving the streets I thought I might have been on Woodward Ave.
      • 8 Years Ago
      Mattias is employed by no other than Koenigsegg.
      • 8 Years Ago
      I don't like Volvos. I had two in the mid-seventies when parts fell off or failed regularly...like it was an Alfa - and no Volvo will ever be as heart-rendering as the ugliest Alfa.

      But I like this, though the half-life of a Slushy will be pretty short with that tranny housing heating the place up so much.
      • 8 Years Ago
      Richard - sounds like you got some bad Volvos. Volvos of the period you reference were pretty stout - as is this Amazon/122.

      This thing is HOT. I wish the interior was more practical. What I really like about it is that they used a modern Volvo engine in it. So it is still a true Swedish ride.
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