It's morning in Sin City, and our intrepid reporters John Neff, Frank Filipponio, and Mike Magda are headed back into the lion's den that is SEMA with cameras ready and rhetorical juices flowing. You can follow our ongoing coverage all day by adding our SEMA RSS feed to your reader or by simply clicking on the SEMA tag under any of the related post headlines. Doing so filters out everything but SEMA-related content.

Of course, there's other stuff going on in addition to SEMA and we've got our usual full schedule of posts headed your way today as well.

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