• Oct 31, 2006


Chrysler will kick off its ad campaign for the new Sebring by featuring three Asian ads scheduled to air in New York, Los Angeles and San Francisco beginning in early December. They are part of a multimedia marketing blitz that begins Wednesday to launch the redesigned Sebring with a far-reaching marketing campaign featuring Mandarin, Hindi and Korean language television spots. The spots will also air on TV channels that target the Asian market, where the Camry and Accord have typically dominated.

The redesigned Sebring is a very important product for Chrysler, as they feel that it's a viable contender against the Camry and Accord in the mid-size sedan segment. Currently, Asian buyers account for less than 1% of Chrysler brand sales, and convincing them that the Sebring is a good proposition when compared to the Toyota or Honda could help Chrysler win a larger slice of the 2-million-vehicle sedan pie.

[Source: Detroit News]

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  • 22 Comments
      • 8 Years Ago
      #3 I agree.
      Look at a honda accord from 1999 and a Taurus from 1999. The taurus is half the price.
      • 8 Years Ago
      Should have made it a mini 300, not a 4 door crossfire.
      This car looks dated before it leaves the lot.
      • 8 Years Ago
      It's going to make a great rental!!
      • 8 Years Ago
      "#4 Unless your white or american born you dont want domestic."

      I've seen some pretty stupid comments on here, but that one ranks among the classics.
      • 8 Years Ago
      Sebring ad goes multi-cultural ( your gonna need any culture you can get)
      We finally feel that we have a competitor. We have the right vehicle, ( competitor to what ? )
      The Sebring is a very important vehicle for us," said David Rooney ( then why did u fu*k it up ?)
      The new Sebring puts Chrysler back in a segment where it has been a nonfactor ( guess what , it just got worse ! )
      Now chrysler just needs to market this to the blind so they wont have to look at it !
      • 8 Years Ago
      Domestic companies missed the boat. There was a time when the majority of Asian emigre I knew that was oppressed by the Japanese military in their home countries thought they would never buy a Japanese car. When I was a kid, my Dad, all my Chinese American neighbors bought domestic brands. At the height of Japan-bashing in the 1980s, the worst vitriol came from the Chinatowns across the U.S. Then their cars starting falling apart -- my Dad's Buick started sucking money by the grand. Ultimately, like so much of the rest of the country, their pocketbooks commanded their car purchases.
      • 8 Years Ago
      How is the the term...."LOOKS LIKE ASS" translated into every known language?
      • 8 Years Ago
      From whatever angle you look at this car, this thing is just plain ugly. What a disappointment from Chrysler.
      • 8 Years Ago
      #16 Amen brother. My dad has owned nothing but Chevys, Buicks, and Caddys his entire life, and suffered for it. Still, he won't give up on GM. Whaddya know, my brother and I drive Hondas.
      • 8 Years Ago
      Two things:

      1) The new Sebring isn't gorgeous, but it looks good "in person" and is comfortable to sit in--sat in one a couple of weeks ago. I don't think the Chrysler Sebring is an Accord-beater, but it's a decent car that deserves to sell.

      2) Any current post on Autoblog that has nothing to do with SEMA is so welcome! Is anyone else sick of looking at all that overdone crap and plastic added-on junk?

      http://xs108.xs.to/xs108/06442/SEMA.jpg
      • 8 Years Ago
      I've seen one in person and it looks better than in a photo. The interior is pretty nice too. Is it serious competition for Honda or Toyota. Not at all.

      But, I think it will sell pretty well at first, then slow down to a snails pace.
      • 8 Years Ago
      I think that Saturn has the right idea with one of the new Saturn/Opels, I'd look at one of those before this thing (That is if they fixed the build quality issues they have in Europe.)
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