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The new MAZDASPEED3 will be featured in the upcoming Electronic Arts video game Need for Speed Carbon, which will be in stores across North America on November 1. Leading nontraditional marketing company Channel M worked with Mazda and EA, as well as retailers GameStop and EB Games, to create a campaign around the car and the game. Not only will the MAZDASPEED3 be integrated into the game, but Channel M is going to have the car featured at the game's debut in GameStop and EB Games stores nationwide.

Channel M CEO David Teichner explained today that besides heavy in-game exposure, Mazda will be a big part of an in-store pre-order campaign in GameStop and EB Games stores, that will give customers a chance to win a real MAZDASPEED3 car for themselves. During the month of November, mall events will be held in 16 cities. Besides the obligatory car displays, an organized tournament will take place with the winners getting an invite to compete in the finals in Las Vegas, where the winner will drive off in a new MAZDASPEED3 .

"The 263-hp, 155-mph MAZDASPEED3 kicks asphalt and takes names, and Need for Speed Carbon is the perfect way for us to bring this exciting new vehicle to market in an all-new way," said Jim Jordan, Alternative Marketing Manager for Mazda North American Operations. The all-new MAZDASPEED3 is one of our favorite new offerings. With a six-speed manual transmission and the turbocharged 2.3-liter direct-injected four making 263-horsepower and 280 lb/ft of torque, it can do 0-60 mph in under six-seconds and is electronically limited to a 155 mph top speed.

For more details and contest rules click here.

[Source: Mazda]

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    • 1 Second Ago
      • 8 Years Ago
      Paulo...at this point in time, what manufacturer doesn't have a 260HP+ FWD Car???

      Acura, Nissan, Toyota, Mazda, Dodge, Chevrolet...all make em.
      • 8 Years Ago
      I played this yesterday at EA Chicago on a PS3. Lots of interesting cars in this game that car guys will love. We'll have a full report tomorrow on it.
      • 8 Years Ago
      Yeah, that IS a wrx on the front. Who suggested it was a Mazdaspeed 3?

      And I think that the screenshot could be the car braking. The brake lights seem to be on.

      and there is no problem making a 260bhp fwd car if the car can handle it.
      • 8 Years Ago
      No~oo that's not a Subaru WRX on the front cover, that's a Mitsubishi Lancer Evo VIII or higher.
      • 8 Years Ago
      Look at the car list for Carbon.
      You'll find the Koenigsegg CCX, Audi Le Mans Quattro, Lamborghinis out the ying yang and concepts like the new camaro and challenger.
      • 8 Years Ago
      Read the above, go to ea's site or something before you say something. There are new Fords, DCX and GM vehicles in the game along with Porsches, Audis etc.
      • 8 Years Ago

      Funny you should try to get on my case for reading comprehension when you're the one missing obvious and critical details.

      To others: I apologize for the caps but it seems that Dave needs the extra emphasis to pick up on these things.
      • 8 Years Ago
      Just because they're all doing it, doesn't mean it makes much sense :P
      • 8 Years Ago
      The pic is probably just from a cut scene that happens at the beginning of the race. It is prescripted with the car peeling out and spinning around. This happened in the last need for speed game and shouldn't be any real indication of how the car will handle in game.
      • 8 Years Ago
      Some of you may be too young to remember when the first Need For Speed came out back in '95. Man, how great and simple a concept; Line up a couple of high-end, high-powered cars (Dodge Viper, Lamborghini Countach, Ferrari Testarossa, Porsche 911 Carrera, Chevy Corvette), throw in a few Asian imports like Mazda's RX7, Toyota's Celica Supra Turbo, and an Acura NSX... count down from three and let 'em fly.
      These days it's all about the tuner scene. While I'm sure there are those gamers who get their kicks peeling off paint in simulated commuter cars, some of us would appreciate a street racing game with a contingent of cars that are actually MANUFACTURED for speed and speed alone. Not cars that you have to add $100,000 worth of mods to get record-breaking performances out of.
      Hey EA, how about the Koenigsegg CC, the Bugatti 16/4 Veyron, the Pagani Zonda C12-S, the Ferrari Enzo, the Audi Le Mans Quattro or any one of a host of Supercars built for super speed? Yeah, yeah, I know... it's all about licensing. But would it hurt to try and procure a car that actually lives up to the title of the game. It's Need for Speed, not "Need for Lead (me to the tuner shop)."
      • 8 Years Ago
      EA might be retarder, but Mazda is even more for making a 263-hp FWD -_-'
      • 8 Years Ago
      Dave T,
      Look at this screenshot, you can clearly see the MS3 doing a RWD burnout.

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