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HUMMER is going down under. GM Holden Executive Director Sales, Marketing and Aftersales (say that ten times fast), Alan Batey, just made the announcement at the Australian International Motor Show in Sydney. After announcing 16 other new models that will be arriving for 2007 and beyond, Holden pulled back a huge curtain to give Australians their first glimpse of the HUMMER H3.

Despite sentiments suggesting that high fuel prices and falling demand for SUVs represented an awkward time to launch a 4,800-pound military-inspired vehicle, Holden said it believes in HUMMER's "iconic design and absolute, unparalleled off-road ability".

"No, I think it's a great time to launch HUMMER in Australia," Batey said, "I think the response to it is going to be awesome. The SUV is down but it is still sizeable, and it's for [Holden] to conquer because we're currently not there. But it is a niche, it's not going to be a mainstream seller."

Only the H3, powered by a 3.7-litre five-cylinder gas engine will be available, at least initially. Other engines and bodystyles might follow, but Holden marketing director Alan Batey says, "There are no plans as yet. We'll see how the H3 goes before looking beyond it. I tell you what, I've been driving it around town and it really gets a lot of attention... At the end of the day people will buy HUMMER because of the brand, what it stands for, and the looks." The first H3s will begin arriving in Australia in mid-2007. Those vehicles will be built at GM's Port Elizabeth facility in South Africa. No pricing was announced.

[Sources: GM, Drive.com.au]

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    • 1 Second Ago
      • 8 Years Ago
      We don't need this arrogant piece of crap dangerhouse down here! --edited for language
      • 8 Years Ago
      Please, please, please take it back to Seppoland. Landcruisers and Prados, Nissan Patrols etc wipe the floor with this thing. We don't want Hummer, in any way shape or form.
      • 8 Years Ago
      It would be a good time for GM to put the 6L50 in it.
      • 8 Years Ago
      "unparalleled off-road ability?"

      Sure, the H1 was pretty spectacular. But implying the H3 is even in the same class sinks below the truthiness standards of even car manufacturers.
      Greg A.
      • 8 Years Ago
      They're now making (or will make) right-hand-drive versions of the H3?
      • 8 Years Ago
      Van - get your facts staight - it is about the same size as a ford Territory, but 114mm shorter. Thats right - it is not a hulking dangerous monster. And the engine is half the size of a V8 Commodore, and the consumption is on par with a v6 commodore....

      This is not the H1.....

      And the Pajero? Does not have the departure, entry or ramp over angle of the H3, but all the power. And with 33s on, will actually perform better than any paj without a lift and bigger rubber. I would prefer a paj any day, but we can't all talk crap because we dont like it...
      • 8 Years Ago
      I keep telling you guys, you ain't seen the last of Hummer yet, and the diesel option is foreign markets, the H3 and derivatives will muscle their way in. They need to build a CUV really soon. The H1 and H2 were unrealistically large to live everyday, but the H3 is way cool.
      • 8 Years Ago
      Bring it on!! I hired one in the States a few months ago and it was great. Its not that big - about the same size a a Range Rover and very wel appointed inside. It was comforatable and responsive enough with the 5 cyl engine. We did a little bit off road and it seems very capable and more fuel efficient than a Ford Territory. Something different in the world of Australian 4WD and if the price is right I'll buy one. At least its not another japaense clone.