Filed under: Trends, Etc., Euro, Marketing/Advertising
Presto Change-o: Fiat switching badges...again
Fiat's been changing badges like Williams.F1 changes engine suppliers (and drivers, and management, and sponsors, and tires...). Now apparently the Italian auto giant is considering swapping logos yet again, for the 16th time.
Apparently Fiat's design chief saw the sun reflecting off the sign at the factory and was inspired to draw up this new badge. The design seems to retain a little bit of Fiat's considerable heritage in the lettering, while incorporating more modern shapes and shading. The shape of the inner section even seems to hint slightly at what's becoming the automaker's new corporate grille, first seen on the Grande Punto, ostensibly showing up on the new Linea sedan, and now carrying over to the new Bravo hatch on which the new logo is to make its debut.
While a new emblem is a quick way to refresh a brand's image, there's something to be said for a constant icon to consistently represent the marque.
For a gallery of historic Fiat badges, click here.
[Source: Motor Authority]
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Reader Comments (Page 1 of 1)
Opposite Lock 6:52PM (10/25/2006)
Williams has never changed management, but the rest is valid.
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Howard Kerr 7:34PM (10/25/2006)
If they really have changed the badge 16 times, doesn't that tell management something? Like, "we don't need no stinkin' badges" when it comes to a good car, and / or people don't really care what the logo looks like.
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GhostDoggy 7:55PM (10/25/2006)
Personally, I wish they would remove all of the crap on the body, and stop designing vehicles with the license plate in mind. For instance, on the 'vette the most distinguishable feature on the rear of the car is the gigantic license plate valley.
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lalaland 7:57PM (10/25/2006)
What's a FIRT?
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duderino 8:16PM (10/25/2006)
that badge is hideous, reminds me of some stupid MG or Rover badge, if it aint broke dont fix it numbnuts.
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Cole 8:30PM (10/25/2006)
fiat's design chief is a frigging photoshop noob.
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Thomas 11:14PM (10/25/2006)
Chevy should give this a try!
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Pedro The (not so) Magnificent 9:47AM (10/26/2006)
Wow, The FIRT design chief has been looking at Web 2.0 Corporate Logos a little too long!
Either that or its the EASY button from Staples...
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Brandegee 11:56AM (10/26/2006)
FIAT's tradition to alter the badges to help people forget the bad times. I like the return to red, like the old badges. But the design is boring, basically.
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NotAnAmerican 1:21PM (10/26/2006)
Nice and clean.
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Richard Warren 2:06PM (10/26/2006)
Looks good, back to the red color and away from the logo. A nice change now tha GM is done with them.
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firecracker 10:41AM (10/27/2006)
it' FIAAAAAAT not FIRT. But what is FERRARI??ho it's owned by FIAT okay, okay!!!
the logo designer is a sixties noob.
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