- Oct 25, 2006
Is the Chrysler Group for sale?
DCX predicts the Chrysler Group will finish 2006 about $1.2 billion in the red. As we reported earlier, the automaker has put together a task force comprised of executives from all its divisions to study the Chrysler Group's business plan and help the division cut an average of $1,000 from the cost of each vehicle it produces. No doubt the conclusions of this internal study will be used to make recommendations for or against keeping the Chrysler Group in the fold.
We seriously doubt that this proposition is being seriously considered by DCX. For one, the Chrysler Group has been profitable for DCX in the past and likely will be again once it nails down a decent health care deal with the UAW, pads its lineup with more small car offerings and less SUVs, and gets the Challenger out into the public's hands. There are other unprofitable brands under the DCX umbrella, like SMART for instance, that would logically be ahead of the Chrysler Group in line for sale. Still, Uebber should've known the fire storm of speculation that would start if even the prospect of selling the Chrysler Group was even mentioned in passing.
[Source: Automotive News]