• Oct 24, 2006

The runaway success of Scion is generally considered to be a boon for Toyota. The flip side of this success is how Toyota dealers will handle both brands doing extremely well. According to an article in Automotive News, many dealers are suffering more growing pains than the Seavers because of the success of their Scion and Toyota brands. Scion's dealership plan was and will continue to be dependent on an existing Toyota mother-dealership, with most Scion retail space set aside in a dedicated corner of the showroom. This arrangement is meant to provide an easy way for repeat Scion customers to transition into a Toyota, and both dealers and the company find this to be advantageous to maintain.

This combination is forcing many dealers to be creative. For instance, Michael's Toyota-Scion in Bellevue, Washington had to convert two service stalls to dedicated Scion retail space before they eventually bought a vacant grocery store to create a new location for both brands. Lewis Toyota-Scion in Topeka, Kansas is taking a different tact by possibly relocated its truck inventory and sales to a separate dealership location, leaving Scion and Toyota cars together.

We can be sure Toyota dealers will happily continue to expand and play Monopoly with their real estate holdings as long as Toyota continues to grow in the United States. It is a pretty safe bet that it will and with the potential of new Scion models in the pipeline, the youth oriented brand may also get another shot in the arm.



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  • 35 Comments
      • 8 Years Ago
      #20

      No offense taken. I screwed up my numbers. I don't mind folks agreeing or disagreeing as long as they don't come at me with "you drive a Jap car so you must be taking it up the rear from the Asians." And I have seen those comments on these boards before.

      I just like to see the numbers because I want to know whatever truth is out there. I've often said I love my Nissan but the reliability numbers appear to be slipping so I'll do my research and completely re-evaluate when it comes to buying another car-- whenever that day may come.
      • 8 Years Ago
      Why is it that every time a post is made concerning Scion a high percentage (or low, but very vocal, minority) have to bash Scion and Toyota. I'm no car expert by any means but really guys doesn't it get tired to continually bash a brand / car company.

      With statements such as (from #2) "If by success, Toyota means selling crappy obsolete vehicles to stupid kids, then by all means it is a success." its no wonder people get all emotional in this thread. I mean jeebus what gives you the right to say absolute horse dung like that. 'obsolete vehicles', really explain that one to me. How is the Scion brand obsolete? If anything they cornered the B car segment correct with their xB and are selling a very attractive two door coupe (tC) at a very attractive price. Oh and stupid kids? Come on, grow up. Just by saying those two words show how entirely immature you truly are. Either you're bitter about your own kids (if you even have any) or some kid rear-ended you on the road. Either reason is no reason to justify that statement.
      • 8 Years Ago
      No problem Gary. I don't mean any personal offense. If you took it that way I apologize.
      • 8 Years Ago
      Actually, my gf has the TC; they've done the recalls while she was getting her oil changed. Net impact to her: zero. Now, if only they had recalled and fixed HALF of the things wrng with my Blazer (which others experienced too), I would've been a much happier customer.
      • 6 Years Ago
      I work at a Toyota-Scion dealer and it seems pretty cramped to cary both car lines here. We have an empty lot down the street... I wonder if the owner will ever think of reopening it to expand on the lots and leave more room for other vehicles??
      • 8 Years Ago
      Gary Z, I'll get those numbers together now. Even though like you said, I'm sure they'll be largely ignored.

      #6, Aside from the fact that your "millions" comment is way off base, at least Toyota is actually selling millions of vehicles, unlike most of the competition.
      • 8 Years Ago
      Sales are not the only point of Scion. They're also about getting young people to buy into the brand. It's the dream of every car maker. Just look at some of the brands which are failing to do this: Buick, Cadillac, MBZ (to a degree) ... If future generations are not interested in your cars, it's not going to matter how many 60 or 70-year-olds buy your cars today.

      It's the point of the 1-series and the A3.
      • 8 Years Ago
      Regardless of whether we all like or dislike the current Scions, they sell well and have been a success in bringing in the younger kids. That was Toyota's goal. I personally find them tinny and toyish, but then again, I am not in their demographic.
      • 8 Years Ago
      I think the term 'runaway success' comes from achieving their stated goal of attracting a younger clientele in respectable numbers to Toyota dealerships and the Toyota brand on a shoestring budget.

      Regardless how you may feel about the cars themselves, by that measure, they've knocked it outta the park.
      • 8 Years Ago
      Here, I'll give some real numbers here.
      Scion has had 5 recalls.

      Model, POTENTIAL Units Affected, Issue
      SCION TC 266 AIR BAGS
      SCION TC 142,784 VISIBILITY:SUN ROOF ASSEMBLY
      SCION XB 438,725 EXTERIOR LIGHTING
      SCION XB 16,116 EXTERIOR LIGHTING
      SCION XB 876,000 EXTERIOR LIGHTING:HEADLIGHTS

      The exterior lighting deals with amber side lights that needed stronger bulbs.

      I personally love all the criteria that one has to meet to be affected by the SUNROOF issue:
      ON CERTAIN PASSENGER VEHICLES EQUIPPED WITH A GLASS WIND DEFLECTOR, THE DEFLECTOR, IF IMPACTED BY A PROJECTILE, SUCH AS ROAD DEBRIS, WHILE DRIVING WITH THE WIND DEFLECTOR IN THE UPWARD-TILTED POSITION AT HIGHWAYS SPEEDS, MAY SHATTER AND SEPARATE FROM THE PIECES OF THE WIND DEFLECTOR GLASS MAY SEPARATE FROM THE FRAME AND FALL UPON THE VEHICLE OCCUPANTS CAUSING DRIVER DISTRACTION AND/OR INJURY.
      • 8 Years Ago
      "Runaway success? Their lineup consists of 3 vehicles:

      xA - Econobox junker
      xB - ExonoBOX BOX POS
      xC - nice looking coupe

      For the 5 people that bought the xA and xB and the 500 that bought the xC, Scion may be a runaway success, but the rest of the world, they are just junkers."
      -carnut-

      You know for a guy who's name is carnut you don't seem to be very knowledgeable in cars.

      First of all, we highly doubt that 500 people bought the Scion xC, as a matter of fact we gurantee you that not one person bought a Scion xC? Why? Well, maybe because that model doesn't exist! (Well, maybe in your imaginations but no one wants to go there...)

      Second, you imply that the Scion models are selling very poorly. Unless your math skills are VERY poor I don't think it's very logical to round down 72,000 and 140,000 to 5.

      http://www.autoblog.com/2006/09/14/scion-xa-and-xb-dead-in-december-two-new-models-by-spring/

      "The success of the Scion brand can be largely attributed to the splash made by the xA and xB when they hit U.S. shores in June of 2004. Since then Scion has sold 72,011 units of the xA and 139,091 units of the boxy xB." -Autoblog-


      • 8 Years Ago
      Huh?

      "...toyota is loosing its value, they're just costing too much due to demand."

      So that means that actually their value is quit extraordinary if the demand is that high, right?
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