- Oct 23, 2006
VIDEO: Rebadge-O-Rama - The '75 Dodge Charger
Why anyone would choose this warmed-over Cordoba over the real thing -- with its tour de force marketing campaign (still memorable 30 years later), and Chrysler's established luxury creds -- is a complete mystery.
Compare the Cordoba ad to the less-than-scintillating TV spot for the 1975 Charger starring actress Jennifer O'Neill. (Fun stuff: Note the rotating turntable the car's sitting on, made to look like it's grass.) This is a Dodge Charger?
The slogan was "You'll love the change we made." Yeah, right. The Cordoba was the introduction of something new, whereas the '75 Charger represented the demise of a storied name.
Watch it after the jump, and while you're there, check out a copy of one of the car's print ads.
1975 Charger Special Edition photo via NZ Mopar Registry.
1975 Dodge Charger Special Edition print campaign:
Click to enlarge
'75 Charger print ad via Lee Herman's Mopar Page.