• Oct 23, 2006
After taking this weekend's walk down memory lane with the Ricardo Montalban ad for the Chrysler Cordoba, we now bring you the flipside of that particular spot. When the Cordoba was released, Dodge got a rebadged version that took over the Charger nameplate from the sporty muscle machines that preceded it. In print campaigns, Dodge touted the car as the "first luxury Charger." I'm guessing that Charger fans felt completely betrayed by this one. And who can really blame them.

Why anyone would choose this warmed-over Cordoba over the real thing -- with its tour de force marketing campaign (still memorable 30 years later), and Chrysler's established luxury creds -- is a complete mystery.

Compare the Cordoba ad to the less-than-scintillating TV spot for the 1975 Charger starring actress Jennifer O'Neill. (Fun stuff: Note the rotating turntable the car's sitting on, made to look like it's grass.) This is a Dodge Charger?

The slogan was "You'll love the change we made." Yeah, right. The Cordoba was the introduction of something new, whereas the '75 Charger represented the demise of a storied name.

Watch it after the jump, and while you're there, check out a copy of one of the car's print ads.

1975 Charger Special Edition photo via NZ Mopar Registry.

[Source: YouTube]


1975 Dodge Charger Special Edition print campaign:
Click to enlarge
1975 Dodge Charger Special Edition

'75 Charger print ad via Lee Herman's Mopar Page.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 14 Comments
      • 8 Years Ago
      The "Cordoba Charger" is about as authentic to the real Charger as the current model is... I.e. not at all.
      • 8 Years Ago
      I LOVE GOOOOOOOOLD!!!
      • 8 Years Ago
      HAAAAAAAAAAAAA! What a cheesy ass ad! The flat chested babe was hot though. Fake grass turntable. I thought this was a Saturday Nite Live spoof!

      By the way, I still hate Dodge products.
      • 8 Years Ago
      1975 was the year the Charger died...up there with the '73 GTO.
      • 8 Years Ago
      ...still, it's better than the mid 80's steaming pile of @#$%. How 'bout the Mitsu-built Challenger too?
      • 3 Years Ago
      @SNOT,

      Sure I am a little late to the race..but...

      I had a Omni GLH Turbo and a few Cordoba/Charger/Magnum's and they are faster than an Omni GLH Turbo...also had Shelby Charger,several turbo Daytona's 2.2 Turbo 1 and 2 and 2.5 turbo's...a 70's Cordoba will beat these turbo cars...

      The ones that have no lean burn or if they do,remove it with Mopar (orange box is the best)electronic ignition and a non smog carb...The 360 cars run solid 14's in the 1/4 ...318's move good too,upper 15's and low 14's with the 400,this is all with the 2.45 rear axle ratio ...they are quicker with the 3.21 axle ratio.....Hey they heavier LiL Red truck ran 14's out of the box...these were the same,E-58 360 4bbl ect...

      These cars are closer to the original Charger than the new ones,flip these over and the frame,suspension is that of the mighty 60's Mopar B-body..as this car is also a B-body..
      • 8 Years Ago
      ,,,,the '75 Charger represented the demise of a storied name. NO THEY HAD KILLED IT ALREADY WITH BAD MODELS, AND YOU ARE FORGETTING THAT EMISSIONS CONTROLS MADE ALMOST ALL CARS GUTLESS, SO SELLING LUXURY WAS MORE AVAILABLE THAN SELLING PERFORMANCE.
      • 8 Years Ago
      Fine American steel! What a great car!
      • 8 Years Ago
      I couldn't even watch that ad, it was just too lame.
      • 8 Years Ago
      Wow, look at that crazy paint job. It looks like it is glowing. Too bad it doesn't have corinthian leather.
      • 8 Years Ago
      Slutty flat-chested chicks and a butt-ugly car!!!!
      What a deal!!!!
      • 8 Years Ago
      The '75 and the current car are still ALOT better than the Chargers of the 80's. Even Shelby couldnt make the Omni cool!
    • Load More Comments