• Oct 21, 2006
You wish you were this cool. Click to enlarge

But is it....rich? Sadly, no. Not yet.

In this particular Chrysler ad starring Ricardo Montalban (of course), the pimptacular brown '76 Cordoba he rolls in is equipped with the super-fly velourish interior, and the Corinthian leather we all know and love is merely given lip service as being "smooth." No matter. We know how it all turns out. In Cordoba, the "new small Chrysler" (cough -- 17.9 feet -- cough), Ricardo has what he needs.

Watch it after the jump, and then practice rolling your "R's" so that you too can be as suave as The Montalban.

Chrysler Cordoba/Ricardo Montalban photo via The Old Car Manual Project.

[Source: YouTube]


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    • 1 Second Ago
  • 46 Comments
      • 8 Years Ago
      The cordoba did not have sloppy steering,spungy suspension,it was a great handling/driving car extremely reliable,we have a 75 with a hipo 400 4bbl,3.21 axle,runs mid 14 1/4 mi bone stock,spinnig the tires the first 60 feet the odometer turned over 5 times so thats 500,000 mi never any repairs except a rebuilt carb and exhaust,we had a couple 360 cars and take off the lean burn and they blow any stock honda civic in the weeds.360 4bbl ran 15.0 even,with crappy 2.45 gears but would shatter the 150 mph speedo,rare to have a 150 mph speedo and tach on em.
      • 8 Years Ago
      #9

      Why did I remember this when I saw the pic, and better yet, why did I read this right when my kids turned on SNL!
      • 8 Years Ago
      They were a magnificent looking car, with a good engine and transmission. Straight line performance was good. Gasoline mileage was terrible, but nobody much cared because the early 70s gasoline crisis had faded from memory. The fit and finish was atrocious. Within two or three years the very long, heavy doors were sagging on their hinges and you couldn't hear the radio for squeaks and rattles.
      • 8 Years Ago
      "23. yeah...I don't think Ryan has any clue, otherwise he wouldn't be comparine a 1995 Civic to a 1975 Cordoba. The car was beautiful in its day, and still has a style that Honda can't even come close to (and never will). Also, that Cordoba was one of the best selling vehicles of it's day. AND does anyone remember what Japan was putting out in those days....UGLY

      Posted at 8:29AM on Oct 22nd 2006 by ramsport47 0 s"


      -Ramsport,

      It was my SISTER, and CMON it was the year 2002 (isn't that year like "space oddesy" for some of you old farts). When their Civic blew up and they were going to try to save money for the expecting baby they purchased a $200.00 Cordoba. So there is my sister all of maybe 90 pounds, 8 months pregnant, blond and then in this sick ass car, now think: 2002. It was not 1776 we are talking about 2002.

      Even if it was not 2002 anybody I know from my generation thought that above-listed car was nasty, nasty. IF ANYTHING, Chevelles, Nova, Camaro, Mustang, Charger, GTO, 442, etc. Those are cool, even though I would never drive one. BUT A CORDOBA?

      OMG, this is SICK, do any of you have the GOOGLE TOOLBAR WITH SPELLCHECK?

      When I was spellchecking my post it underlined the word "Camaro" so I clicked for suggested spelling and it suggested "Camry". WTF? That is a travesty.
      • 8 Years Ago
      Quien es mas macho? Lorenzo Lamas o Ricardo Montalban?
      • 8 Years Ago
      Ah Kirk,my old friend...Have you ever heard the old klingon proverb, "revenge is a dish best served cold".It is...very cold ...in space.
      • 8 Years Ago
      damn that car has STYLE.

      sooo much better than the fugly sebrings/impalas/tauruses of today.

      mad props to BOB - he hit the nail on the head.
      • 8 Years Ago
      just some thoughts from someone who was there.

      first, I really get a kick out of all the talk of "Chrysler's 70's crap" for two reasons:

      1) maybe you can explain the incredible popularity of the E-body or B-body(Barracuda and Challenger/Road Runner and Super Bee) vehicles of this era. in case you've been living under a rock for oh, ten years of so, these very desirable vehicles can (and do) bring over $1 million at auction, with some bringing over $2 million. does everyone see them as crap, or do they perhaps know something that you don't? why do the Chrysler built vehicles always bring substantially more than any other make at auction?

      2) the Cordoba is the vehicle that carried the Chrysler brand in sales from 1975-1979; it was a runaway sales success, outselling every other competitor in it's class, with the exception of the Monte Carlo.

      Cordoba production, 1975; 150,105, 1976; 167,618, 1977; 163,138, 1978; 108,054, 1979; 73,195. and Toyota sold how many Prius models last year?

      when all the laughter from the uniformed is over, you might want to use this as a lesson in long-term quality. find a Cordoba in a salvage yard today, and notice that door panels, upholstery, and carpeting are still in "like new" condition. notice the thickness of the metal on the exterior. I'd like to mention that you compare this to ANY import in any price range of this era, but that would be very hard.

      there aren't any.

      should I wait with baited breath for that pristine '73 Toyota Carina or '85 Honda CRX to roll onto the Barrett-Jackson stage in the next few years?

      Mike
      • 8 Years Ago
      Laugh all you want - it WAS the small Chrysler in '75! These (personal luxury cars) were all the shit back in college, along with the Monte Carlo, Gran Prix, Buick Regal, Olds Cutlass, Ford T-Bird, and Gran Torino Elite (a specialty model for 2 years).

      Then came the Trans Am, Camaro, and Mustang II Cobra years.....LMAO. I even remember a Volare-based Road Runner for a year.....

      I remember the first time I saw that peculiar new car that came out....the, uh, what was it....oh yeah, the Honda Accord hatchback.
      • 6 Years Ago
      I actually don't recall the ad, but I had a 1976 Chrysler Cordoba. At the time I thought it was a great car . . . certainly a heavy car. It finally started to "decay" for lack of attention, and then sat in my driveway for several years and then went "bye-bye." I now own a 2006 Saturn Relay and have never been happier. To me my Saturn has style, is economical to drive, very comfortable and reliable, and very functional. The Saturn I have now is a great car! No comparison to my old Chrysler Cordoba.
      • 8 Years Ago
      Yes some cordoba's had rust problems we had 5 of them 1 had a rust problem. have 2 currently the 75 we bought new(dad)never rusted but had a 78 had rust,also have a 79 300 (cordoba)never any rust,heck toyota/honda's still rust out today toyota echo's floor boards rusted out in the first 6 months(they had a recall)look at the mid 1990's honda's alot of them are rust buckets and I live on the west coast,so far my 79 doba out lasted my buddies cars 98 acura countless civics,a supra and a 4.6 mustang,all within the last few years i drive the hell out of it it never dies,handles awsome,has a hi po 360 minus the lean burn computer crap=different distributor e.c.u thats it, we ran it in the 1/4 with the lean burn it was just under 16 now it runs 14.84 with 210,000 orig mi stock engine just aftermarket distributor.Wait till i get a rebuild and upgrade it a bit.Oh yeah these cars handle the corners/curves really good unless your front end is shot,yes it sticks to the bumper of acura around the corners,once you find the line they stick to in the road they handle corners like a slot car,gets alot of thumbs up and chicks really do love the corinthian leather,
      • 8 Years Ago
      THE CAR SUITED THE TIMES, AND WAS NOT PIMPISH, JUST A BIT AUDACIOUS. EVERY DOMESTIC CAR EXEC SHOULD WATCH THIS, TO SEE A SUCCESSFULLY PROMOTED, VERY AMERICAN PRODUCT THAT SOMEONE 27 OR 70 COULD DRIVE.
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