Toyota Human Touch ad is gripping
Long considered a top tier carmaker with vehicles that are reliable and dependable, but perhaps lacking some soul, Toyota has put together an ad that hopes to address that concern. Called "Human Touch," it shows us how actual human beings are involved in all of the clever features that make a Toyota a Toyota. And it's the first time a Toyota commercial has made us smile, let alone laugh.
Funny and only slightly creepy, the ad features no dialogue but follows a Toyota driver as he gets into his car for a short trip across town. Along the way we see ergonomics in action as actual human beings replace some of the mechanical features on the car. We also pass other Toyota owners experiencing similar interactions with their vehicles. Wipers, airbags, trunk light and speakers... too funny. Watch it and see for yourself.
Thanks for the tip, Derrick!
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Reader Comments (Page 1 of 2)
swe @ Oct 20th 2006 7:38PM
ha..poor guys :P
risingsun @ Oct 20th 2006 7:43PM
Nissans have a heart, Toyotas have a brain, and Hondas have a soul.
Misaniovent @ Oct 20th 2006 7:47PM
This is pretty scary.
AMcA @ Oct 20th 2006 8:07PM
Sorry, but really creepy.
vectorbug @ Oct 20th 2006 8:08PM
2. Nissans have a heart, Toyotas have a brain, and Hondas have a soul.
What about Mazda? Mazda has the wankel (not to mention the best selling sports car ever), which is like the pride of japan (even though they didnt invent it).
I'd rather have the pride of japan, than the brain, soul or heart alone. :D
farris @ Oct 20th 2006 8:15PM
>>Mazda has the wenkel.
That sounds kinda dirty... :P
Corey W. @ Oct 20th 2006 8:28PM
Commercial was ok... more creepy than anything.
Kansei @ Oct 20th 2006 8:44PM
Since someone already mentioned Mazda.. if you think that's a touching look at a corporate identity, look at this mazda brand essence video. It's amazing, I tear up when I watch it.
http://www.mazdausa.com/MusaWeb/flash/vehicles/downloads/musa_downloads_commercial3.swf
that being said, yes I'm a Mazda fanboy (hence my name on here "kansei" is roughly translated as "it just feels right").
Zetha @ Oct 20th 2006 8:46PM
i AM NOT going to sit on some middle age japanese guy's lap...you know what kinds of things they are into :O
Kansei @ Oct 20th 2006 8:54PM
lol Zetha.. freakin japanese "salarymen" and their fetishes.
John @ Oct 20th 2006 9:12PM
The only creepy part for me was when he grabs a purse out of the trunk at the end. What does that imply?
DPC car videos @ Oct 20th 2006 9:58PM
This commercial is kinda scary:)
Sid @ Oct 20th 2006 10:04PM
Mazda has all three :-)
My 3 is practical, full of tech and has the "Soul of a Sportscar".
sure @ Oct 20th 2006 10:26PM
god running this offtopic...
what about subaru, there cars would smoke any mazda
legacy gt>mazdaspeeed6
wrx>speed3
forester xt> than that new ugly looking one
Troy @ Oct 20th 2006 11:11PM
I loved this commercial. Especially the guys whistling as speakers.
purecoda @ Oct 20th 2006 11:17PM
Am I the only one who read "Human Torch"?
cheezedog420 @ Oct 21st 2006 12:22AM
Ok, Some parts are preatty funny. Guys whisling in the speaker wells, check. Guy manualy opperating the windshield washers, check. Guy opening the truck for you, check. Guy with a whistle oppering the back up system, check.
But the customer just sitting on the lap of anouther guy, and having some guys sitting in the foot well ready to blow the airbags into his crotch.... Well that struck me for lack of a better term, as gay. Im sure Toyota saw it as quite asexual when it was devised... but people tend to look into things at all sorts of angles when they are not the producers. It also does not help the guy had what appeared to be a man purse.
Thats precisely why I hate advertising. If you buy a Hummer, people think you questioning your manhood, or have a Alpha male dominace problem. You buy a Saab or BMW, your a snob. And now, if you drive a Toyota, your going to be labled as a asexual pervert or something. (Hey, Robin Williams drove a toyota in One Hour Photo, and looked how strange that ended...)
In any case, while I winched at the homosexual overtones, and droped Toyota a few points down on my cool list, I still do get the overall advertisement's message. It's not a bad message and idea from toyota... Just a badly delivered message.
glitched @ Oct 21st 2006 1:52AM
Um, #5, whats the best selling sports car ever?
auto specifications @ Oct 21st 2006 6:08AM
genial ideea.
Adrian @ Oct 21st 2006 6:17AM
#18 It's the Mazda MX-5 i think, which is also the girliest car ever. To quote a recent car show i saw on Discovery: "I wouldn't be caught dead driving it" as stated by a male car fanatic. It's the kind of affordable, "almost" performance sports car (but not quite) that women love and men would rather die then be seen in front of their friends in.
Just because it's well selling doesn't mean it's good. That kind of stuff sells good because it's cheap.