- Oct 20th 2006 at 7:22PM
Toyota Human Touch ad is gripping
Long considered a top tier carmaker with vehicles that are reliable and dependable, but perhaps lacking some soul, Toyota has put together an ad that hopes to address that concern. Called "Human Touch," it shows us how actual human beings are involved in all of the clever features that make a Toyota a Toyota. And it's the first time a Toyota commercial has made us smile, let alone laugh.
Funny and only slightly creepy, the ad features no dialogue but follows a Toyota driver as he gets into his car for a short trip across town. Along the way we see ergonomics in action as actual human beings replace some of the mechanical features on the car. We also pass other Toyota owners experiencing similar interactions with their vehicles. Wipers, airbags, trunk light and speakers... too funny. Watch it and see for yourself.
Thanks for the tip, Derrick!