• Oct 20, 2006


Long considered a top tier carmaker with vehicles that are reliable and dependable, but perhaps lacking some soul, Toyota has put together an ad that hopes to address that concern. Called "Human Touch," it shows us how actual human beings are involved in all of the clever features that make a Toyota a Toyota. And it's the first time a Toyota commercial has made us smile, let alone laugh.

Funny and only slightly creepy, the ad features no dialogue but follows a Toyota driver as he gets into his car for a short trip across town. Along the way we see ergonomics in action as actual human beings replace some of the mechanical features on the car. We also pass other Toyota owners experiencing similar interactions with their vehicles. Wipers, airbags, trunk light and speakers... too funny. Watch it and see for yourself.

Thanks for the tip, Derrick!


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  • 25 Comments
      • 8 Years Ago
      Um, #5, whats the best selling sports car ever?
      • 8 Years Ago
      "It seems like you like to let the marketing department and stereotypes run your life. Good luck. "

      So what is your point 23? I don't like the commerical. I think its gross and gay, and won't buy Toyota with a matching man purse. If you don't like something about a product, even if all it is it packaging, (Aheam Green fanatics....) Why should you spend any money continuing to fund the idle hands that made that product? You can't tell the dealer to cut 100 dollars off the price of a car, because you don't like the commerical used to sell it. It's a package deal. Take it or leave it.
      • 8 Years Ago
      The MX-5 is more a sports car than a pony-car or muscle-car could everdream to be. I don't understand the "girl-car" comment. It seems thazt the MX-5/Miata, like the Honda S2000, to be the middle-age crisis car for men who can't afford Corvettes or Porsches.

      It seems that "girl cars" these days are primarily mid-to-large SUVs. They give them a sense of security and domination on the roads, and one only has to look at the options lists to see to whom they are marketing (DVD players? Running boards? Seat warmers? Why not dash-mounted blowdryers!!!!) The Ford Explorer and Dodge Durango may as well include custom tampon cases.
      • 8 Years Ago
      Great commercial!
      • 8 Years Ago
      This is pretty scary.
      • 8 Years Ago
      Since someone already mentioned Mazda.. if you think that's a touching look at a corporate identity, look at this mazda brand essence video. It's amazing, I tear up when I watch it.

      http://www.mazdausa.com/MusaWeb/flash/vehicles/downloads/musa_downloads_commercial3.swf

      that being said, yes I'm a Mazda fanboy (hence my name on here "kansei" is roughly translated as "it just feels right").
      • 8 Years Ago
      lol Zetha.. freakin japanese "salarymen" and their fetishes.
      • 8 Years Ago
      i AM NOT going to sit on some middle age japanese guy's lap...you know what kinds of things they are into :O
      • 8 Years Ago
      I've always thought of most toyotas as kinda boring. Having a bunch of unsmiling guys dressed in suits does not help that...
      • 8 Years Ago
      This commercial is kinda scary:)
      • 8 Years Ago
      genial ideea.
      • 8 Years Ago
      Sorry, but really creepy.
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