- Oct 19, 2006
Ford Bold Moves - Episode 16: The Warriors (and one wicked crash)
The Ford Bold Moves web-based documentary series has released its 16th episode, which focuses on Ford's Warriors in Pink program that supports the Susan G. Komen Breast Cancer Foundation. We're glad the series switched off the topic of product, as we were becoming increasingly frustrated with its back-against-the-wall, underdog-pulls-it-out attitude towards Ford's current situation. This episode, however, highlights Ford's giving nature, and give it has. The company is about to reach $100 million in total contributions made to the Susan G. Komen Breast Cancer Foundation. We meet the Warriors in Pink in this episode, who are foot soldiers funded by Ford and charged with the mission of eradicating breast cancer. We also spend the day at the track with Champ Car driver Katherine Legge during her recent race at Road America where she slid behind the wheel of a special car wearing Warriors in Pink livery, i.e. a baby pink paint job. Unfortunately Katherine scratched up that pretty paint job pretty good when she lost control of the car, hit the wall and virtually disintegrated the ride. The crash looked worse than it was and the safety measures did their job, as Katherine was fine and returned to racing five days later.
[Source: Ford Bold Moves]