• Oct 18, 2006

Those crazy folks in the Windy City... they shot not one Oldsmobile Cutlass off the top floor of the Marina Towers' parking deck into the Chicago River, but two. The staged accident was really part of a recreation of the famous scene from Steve McQueen's "The Hunter," remade by marketing agency Leo Burnett for Allstate Insurance. Leo Burnett engaged Phil Joanou ("The Gridiron Gang," U2 music videos) to direct the action-packed ads that are reminiscent of feature films. The results are spots based on scenes from movies like "The Hunter" and "The French Connection."

The high-speed chase orchestrated for the commercial "began under the 'L' tracks along Lake Street, curled around Wacker Drive, up Dearborn, into Marina Towers and up the circular driveway to the parking garage," according to the Chicago Tribune.

The commercials will begin showing on TV and in movie theaters in January.



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    • 1 Second Ago
  • 15 Comments
      Ed
      • 8 Years Ago
      WOW why would they do that to some VERY rare cars as these....Buicks ???? Last time I checked they were still Oldsmobiles.
      • 8 Years Ago
      Now if only they'd throw all of those pimped out Hummers off the Sears Tower.
      • 8 Years Ago
      This takes the idea of hydroforming to a whole new level, I think. Or is that hydro-deforming? Whatever, it's fun to watch.
      • 8 Years Ago
      But Mike. "The new Oldsmobiles are in early this year"
      • 8 Years Ago
      If it's car launches you want - here is the ultimate field goal competition. Two teams competing to launch rocket powered MINIS through goal posts. One team really gets it right. Not sure what the point is though.

      http://www.youtube.com/watch?v=jMBOTLJn3FA
      • 8 Years Ago
      I saw this on the news the other day, kinda wish I had known about it ahead of time, I definitely would have gone to watch. Leo Burnett is probably the biggest marketing company in Chicago, I actually went there for a field trip about 5 years ago when I was in high school. This sounds like it should be an entertaining ad.
      • 8 Years Ago
      It's a blog, albeit a top notch one. Stories come in, bloggers review and rewrite them, sometimes under deadline, and mistakes happen. Personally, I think Erin was just making a snide reference to GM's badge engineering. And a funny one at that! Keep up the great work.
      • 8 Years Ago
      Awesome, but I'm going to convince myself somehow that those were Louisiana floodmobiles :) There's nothing more pimpalicioius than a black 2 door Cutlass Supreme.
      • 8 Years Ago
      Actually, this was a trailer of a new movie coming out for the Bob Newhart show reunion. Emily spends too much, Bob puts here in the car after bonking her on the head stuffs her in the car and sends her to the river. "But officer it was an accident" Tired of his neighbor Howard he decides to go for "accident" number 2
      • 8 Years Ago
      I agree with Ben I can't wait to see the final ad in January. I was almost certain he showed us a camera inside the car so the comercial should show us more!
      • 8 Years Ago
      Anybody else hear Bart simpson laugh?
      • 8 Years Ago
      R.I.P. Oldsmobile, Buick is next!
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