• Oct 16, 2006
Per usual, as the year draws to a close, new car buyers are in a position to pick up outgoing 2006 models at discounted rates. Chrysler is no exception, but with huge supplies of pickups and SUVs laying stagnant on dealer lots, cash incentives began to go through the roof last week.

The newest mound of bennies persuading would-be buyers is $1,000 on vehicles that have a dealer invoice before April 1, 2006. Since these vehicles have been the slowest to sell, DaimlerChrysler is looking to do anything to unload them as quickly as possible.

One dealer in Oregon is reported to be selling Dodge Durango's at $8,000 below sticker, with $6k in rebates, $1k for financing with Chrysler's financial arm and another grand off if the SUV has been around since before April 1st. The newly released, Durango-based, Chrysler Aspen is also seeing substantial cuts to its pricing as supply is far-exceeding demand.

Since DaimlerChrysler announced they expect a $1.5 billion loss for the third quarter and production has finally been slowed to reflect current market trends, the automaker is trying to spell relief, C-A-S-H. Let's hope for their sake it works.

[Source: Automotive News – Sub. Req.]


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    • 1 Second Ago
  • 6 Comments
      • 8 Years Ago
      Just bought a base model 2006 Town & Country for the bottom price of $13,988 (Bay Area, N. California) - this includes the $3,500 manufacturer rebate, $1,000 additional extra off(for whatever reason, before April '06 invoiced or not, we don't care) and the dealer took a loss of over three grand on the invoice he paid. Great car - after X generations and 8 years of Mercedes quality assurance guys having a chance to kink out the problems which belated the Voyager in the early 90's. The only problem is that we can't get over 20 mpg out of it in the mix (EPA 19 / 26, you can't trust these guys...).

      Comment #4 above is right - we had never been in a Chrysler showroom before and were looking for a used van or VW Passat with $15,000 max budgeted. The deal was just too hard to pass by. And yes, we do have a higher income. Great car - we recommend it!

      • 8 Years Ago
      OMG...Chrysler is having a bad quarter let's all start digging the grave "let's hope for their sake it works". Why is it that everytime one bad thing happens, it spells the extinction of the domestic industry?
      • 8 Years Ago
      the sales bank is nothing new; Chrysler did it back in the late 70's. it was a bad idea then; it's an even worse idea now. one of the biggest problems with the sales bank is that many vehicles are not necessarily ordered the way dealers normally would, and this results in some very strangely equipped vehicles.

      with the drop in gas prices, the market will be (and is) heading back to larger vehicles again. all of the numbers you see showing low figures for truck sales are for the past 30-60 days, and these do not accurately reflect the increased sales of larger vehicles now.

      big rebates (over $8,000) would be an instant way to clear out all this old inventory in less than 30 days. I'm sure this is what they will do...and don't start the sales bank again.

      as far as the Aspen not being a good seller, I don't agree. this was the same argument given back in 1990 when the Chrysler Town&Country minivan first came out. even the dealers were screaming "it's just a dolled-up Voyager", etc. well lo and behold, the demographics showed the the Town&Country buyer had a 50% higher income than Voyager owners, and over 70% had never been in a Chrysler showroom before. kind of sounds like the present 300, doesn't it?

      the cost to change a Durango into an Aspen is minimal, and the look is totally different. long live badge engineering!! (and I'm serious here).

      Mike
      • 8 Years Ago
      All our 2006's durango's are $10,000 off MSRP (Rebates and Dealership discounts). We are an Oregon Dealer.

      The Durango's hood got redone for 07 which makes it look better. THe bodystyle change killed the durango, and gas prices killed it twice.

      we have 8 vehicles left, 3 are durangos that get $1,000 dollars extra off. surprisingly we have one charger r/t that has 3,000 in rebates (highest ever for consumer cash back).

      These rebates are comparable to last year's Empoyee Pricing, not this years Employee Pricing (which had less cash back at employee price).

      I think the turnaround is going to work. It going to take longer than chrysler is planning for though.

      If all of use can move our 06 models that aren't selling well, we can replace it with all the new models, like caliber, compass, aspen, wrangler, nitro, and sebring.

      dodge needs to advertise it's 6 speed transmission in its diesels on its 2007's made by aisen(sp?).

      • 8 Years Ago
      Not unexpected, it's that time of year.
      • 8 Years Ago
      I still won't buy a Durango.