• Oct 15, 2006

Audi has been investing heavily into "the Audi experience", creating a brand identity revolving around and beyond its products. Now the company has joined the league of luxury automakers that offers a European delivery program.

European delivery programs offered by German and Swedish carmakers allow North American customers to fly to the factory in Europe to take delivery of their car personally. The option can save several thousand dollars off the price of the car, more than enough to pay for the trip. While there, customers can tour the factory, then drive their car around Europe before having it shipped back to North America. You get a cheap vacation in Europe and a cheaper car. In launching their own program, Audi joins Mercedes-Benz, BMW, Porsche, Saab and Volvo in offering their customers the package.

Audi delivery starts at the Audi Forum showroom near the factory in Ingolstadt, Germany. In addition to receiving their new wheels in person directly from the factory, customers can tour the assembly line, the factory museum and other attractions at Audi HQ. The best part is you get to see what your new wheels can do flat out on the Autobahn!

Want to read more about European delivery? Try this article from About.com.

[Source: Audi USA via the German Car Blog]



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  • 18 Comments
      • 8 Years Ago
      Probably the only thing that could make my RS4 more fun would have been a few days across the pond with the Autobahn stormer...

      Have I mentioned that I love my RS4? Kicks the shiznite out of my old E46 M3...
      • 8 Years Ago
      My Dad did this with a Volkswagen minivan back in the 60's. I don't think the program was run by the factory, but rather an enterprising VW dealership over there in the Fatherland. Anyways, I think the one he got was euro-spec, but they arranged pretty much everything for him. His first couple thousand miles on the van were spent camping around Europe. Damn hippie ;)
      • 8 Years Ago
      re: #10,

      I'm not sure if you'd really want to do that in England with the number of traffic cameras they have overseas.
      • 8 Years Ago
      #3.

      Audi had a European delivery program before people in North America took 60 Minutes seriously and all but killed the brand here (http://www.manhattan-institute.org/html/cjm_18.htm). They stopped the program in the early 90s due to low sales volume. It takes a lot of specialized expertise both in taking care of government red tape, but also putting in place a system that covers all the bases for the customer. Those people and process can't be found in a day.

      The Saab and Volvo programs need to be strongly subvented as do direct sales in the US, as an extra incentive to buy those brands.

      Audi currently sells similar cars for less than BMW or Mercedes, so buyers continue to save.

      Porsche charges you thousands for European delivery, rather than give a discount.

      It's as much about the experience as the savings, if not more.
      • 8 Years Ago
      my family did this when we picked up our 97 volvo 850 wagon. with the money saved off the price of the car we got a 6 week vacation in europe for free.

      it was a good experience and i would recomend it to anyone.
      • 8 Years Ago
      Yo, Rob with your 335i European delivery...if you get your car in Munchen, be aware...winter=snow=need for winter tires (in some regions they are even mandatory)...even if you are lucky and get by...with summer tires and a highpo RWD car...hm...bad things can happen.
      Had last winter an A4 with summer Dunlops on it...fun fun fun...when snow was 15-20cm on the highway (repeated the feat with an C220 CDI...never ever drove before with 50km/h and overtaking everyone)

      So...Rob...be sure to get some winter tires...just in case.
      • 8 Years Ago
      Hagetaka,

      The two dealers I dealt with for service in Germany were nothing short of fantastic. Not sure where you were going. Now, the American dealers, on the other hand...
      • 8 Years Ago
      #4 -- There is no such thing as "free" If you want free maitenance back then be prepared to fork over more money. Audi has also announced that they will be raising the prices of their cars. The new prices will be more inline with BMW and MB. Audi needs to raise the price to stay in business in the USA. What we pay here is nothing compared to what the car costs in Europe so if the price is too much, go buy a Totoya/Lexus (Camery based IS) or Honda/Acura -- The German cars rock but you have to pay to play.
      • 8 Years Ago
      European Delivery was a big deciding factor in buying my 07 BMW 335i Coupe. I've never been to Germany, and with the car being about $2,800 cheaper, it more than covers the cost of my vacation to Germany.

      Not only do I get to drive my car down the Autobahns, I get to spend Christmas in Germany. Sure beats another Christmas in Los Angeles!
        • 7 Years Ago
        Were you able to drive the car in Germany when it was snowing? I heard it's illegal to drive with summer tires. Asking because I'm comtemplating ED in the winter.
      • 8 Years Ago
      "8. Don't new cars need to be broken in properly for a few hundred miles? I'm just wondering what kind of negative effects autobahn driving might have on a brand new car..."

      I wouldn't think it would be terribly bad as long as you're not flailing on the car.

      I wish Lotus would impliment something like this. Their customers are the exact type that would flock to something like this, only problem is they are a niche brand with a shoestring budget. I would have loved to picked my Elise up in Hethel and blasted around England for a week. I can still somewhat live that by flying over and renting a car but its not the same.
      • 8 Years Ago
      Don't new cars need to be broken in properly for a few hundred miles? I'm just wondering what kind of negative effects autobahn driving might have on a brand new car...
      • 8 Years Ago
      I rather have the free maintenance back. How many people will use Euro delivery? Not many. How many people will use free maintenance? Everyone. This is just another attempt for Audi to save $.
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