• Oct 13, 2006


You know you're looking at something OLD old school when a commercial opens with a dad teaching junior how to nail that clay pigeon, whose explosive demise kicks off of the jaunty, swinging jingle for the '64 Dodge Dart. The voiceover's done by someone with a great game show announcer-type delivery, and he sells us on the plucky Dodge as we watch Mom, Dad and the kids enjoy a country drive, blissfully unencumbered by modern safety equipment and regulations.

Voiceover Man tells us that the Dart's "the new kind of compact in the large economy size." When we try to process that tagline our heads want to explode like the clay pigeon, so we're just going to sit back, click "watch again" and drink in the Americana.

This is way better than John Mellencamp selling trucks...

[Source: YouTube]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 9 Comments
      • 8 Years Ago
      WOW, that was bad! People were not really that stupid back then were they? That whole thing played on ego.
      • 7 Years Ago
      Damn, you could actually show a kid holding and shooting a shotgun back then? You mean to say that people were actually responsible for their actions back then? Wow, times have changed......
      • 8 Years Ago
      It's amazing that was a compact car!

      What's more amazing was the marketing.... which in now way made we want it whatsoever... look if I buy that car my kids will be better looking, my son's aim will improve and my wife will take better care of the yard!

      Stupid ad.... how much horsepower does it have? WHO CARE'S IT'S SMALL! What's the actual base price? WHO CARES, IT'S BIG! What benifits does it have? IT'S THE RIGHT CAR FOR YOU!

      Ok... wait a second it's just like a modern Dodge ad but with less small text at the bottom of the screen and it doesn't include a visible minority and a construction site...

      --Noah
      • 7 Years Ago
      Was just looking, I've never got to see the Dart ad would really like to. Anyone know why it was removed? Thanks.
      • 8 Years Ago
      I grew up in a family of mopar owners chris and we never had those issues and my dad was notorious for abusing cars. He changed the oil when he felt like it and would drive them across country with one motor mount missing. Of course the motor mount needed replacing after 250,000 miles of constantly gunning the engine. We had at least 3 that I know of that went 300,000 miles. One we called the "moon car" because it had somewhere around 375,000. One had a broken speedometer at 350,000 and mom drove for quite a while after that.+
      • 8 Years Ago
      Dependable? My family went through a number of chrysler products in the late sixties and early seventies. I can still remember the whacky starters wherring and the bucking and snorting the engine did until warm. I think the cars were in the shop every month for carb adjustments. Then in three or four years after the body had rusted big holes in the rear fenders my dad would by another one...Sad.
      • 8 Years Ago
      Wow, apparently this is so old they hadn't invented rails on bridges yet!
      • 8 Years Ago
      See also:

      http://www.cartalk.com/content/testdrives/Reviews/dodge-dart-1963.html

      That more or less sums it up. My apologies if you've seen this before, but if you haven't, you'll get a laugh.
      Jim
      • 8 Years Ago
      The voice over guy sounds like hall of fame announcer Ernie Harwell