Filed under: Etc., Marketing/Advertising
MADD's new DWI awareness posters are a smash
Click to enlarge
Above is one of a new series of posters created for MADD Canada by their marketing agency partner, Calder Bateman Communications, to promote the organization's anti-drunk-driving message. It's one of the most effective campaigns we've ever seen. The posters feature one of three vehicles, each of which has a busted-up windshield and leaves long skidmarks in its wake. The cars themselves are intact when the posters are completely flat, but when they're taped up against a static object like the towel dispenser shown, the message becomes abundantly clear.
You see, when you crumple the bottom part of the poster, the car looks like a real wreck. It's a simple, brilliant, and attention-getting way to communicate just how irresponsible and dangerous it is to get behind the wheel after you've been drinking.
[Source: AdJab]
Reader Comments (Page 1 of 2)
anon_bubba 11:06AM (10/12/2006)
would be better if they splash some ketchup.
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mr 12:02PM (10/12/2006)
"It's one of the most effective campaigns we've ever seen."
Stats?
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TheOne442 12:17PM (10/12/2006)
I like it, very effective.
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MikeW 12:34PM (10/12/2006)
Damn Dakota should have four wheel ABS
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JON 12:38PM (10/12/2006)
Here on long Island N.Y.there's manslaughter trail going on against a drunk driver who drove on the wrong side of the highway and killed the driver and flower girl in a wedding limo.He had 3x's the legal blood alcohol limit in N.Y. The pain and grief the families have to shoulder bring a grown man to tears.The prosecuters say he acted with depraved indifference to human life.
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Ken 12:39PM (10/12/2006)
I bet it's REALLY cool looking after a fifth of whisky!
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David P Brown 1:08PM (10/12/2006)
I think this is really powerful. At least for me in the 2D realm it makes me pause for a second, since it is visually different. I would imagine in the 3D world it would look pretty nice and get its message across.
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DC_1 1:08PM (10/12/2006)
Yawn!!
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Bob Dobbs 1:31PM (10/12/2006)
Hopefully this lessens the alcohol-related towel dispenser collisions in this country.
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Aki 3:14PM (10/12/2006)
Looks cool, but how it comes out I think depends on the lighting of the room. That looks realisitic because the crumpled portion gets the reflection from light in the room. Cool campaign though.
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Dr.Don 3:22PM (10/12/2006)
Let's hope they DON'T make billboards from this concept -- can't you see the accidents from the distraction!!
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Ryan 9:43PM (10/12/2006)
DWI's can and always will exist, they will alwyas be chasing their tails. Better them then me!
Look at my Dad for example, we grew up in western washington near seattle and if you can get out of it there you can ANYWHERE!!!
1.) Caught smoking pot on the way to a business call in his all but 2 week old 1994 Lexus ES300 (or whatever it is). Good lawyers, he got out of it, no record.
2.) Got a DUI, got out of the DUI when the judge agreed he never ran the red light, it was yellow, so they had no right to pull him over in the first place.
3.) My Dad sucessfully drove home druck and took a gun to his head and wanted me to watch him blow his face off, the cops came and drove him back to the bar, then blamed my Mom for not handling the situation. (This was after we were sitting in his Lexus and he acted like he was really going to shoot his head off, then blew out the side window and mirror instead.) Yeah, he for sure needed a few more beers.
4.) Got caught smoking pot on the way down to Portland Oregon (while on the freeway, a washington state patrol was next to him) Dont ask me how, but he got out of it.
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KeithP 10:46PM (10/12/2006)
It is just after last call at Joe's Tavern
A heavily intoxicated man is walking towards his car
Lets use ESP to listen in on his thought process
Where is my friggin' keys..somebody keeps puttin' them in the wrong pocket...
Ahh...here they are (gets into car)
(about to start car) Wait...I better not, that was a cool poster I saw earlier today.
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Swright 11:46PM (10/12/2006)
man has 1 glass of wine at dinner party. 10 minutes later is pulled over and arrested for DUI. Fired from promising law firm and life ruined. Thanks MADD. Try doing something that will stop the people at 4x the legal limit and leave the rest of us alone. FU
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Karl Tilley 11:56PM (10/12/2006)
Speaking about tomato sauce... this reminds me of the Kiwi Anti-landmine sachets - here's an article & image
http://tinyurl.com/yy44z4
&
http://tinyurl.com/yzfp23
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galo 1:00AM (10/13/2006)
Mmm, cool
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smooth sailin 8:54AM (10/13/2006)
driving isn,t a right.it's a privilige.If your impared call a cab.
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Will Clarke 9:24AM (10/13/2006)
It's one step above their marketing campaign where they put those stupid goggles on you and tell you that's what it's like after two drinks. Still, these MIWLFs need to get a damn life and stop messing with ours.
I was raised in Louisiana, where it was legal to drink as a passenger in a car. To this day, I have NO idea what's wrong with my buddy sitting next to me drinking a beer while I drive sober. But those bitches have not only illegal in every state, they've made it so taboo that when I even suggest the idea, people look at me like I'm crazy. HE is drinking. IIIII am driving. It's simple. If I get pulled over and they don't believe me, breathalyze me. And if I'm under the legal limit, send me on my way. So simple. Yet they turn it into some kind of major immoral crime. Insane.
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Johnny 1:26PM (10/13/2006)
I love it.
It's an attention grabber and may actually help get the message across.
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Keith 1:35PM (10/13/2006)
Interesting, I must say. How about, try a lorry.
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