Click to enlarge

Above is one of a new series of posters created for MADD Canada by their marketing agency partner, Calder Bateman Communications, to promote the organization's anti-drunk-driving message. It's one of the most effective campaigns we've ever seen. The posters feature one of three vehicles, each of which has a busted-up windshield and leaves long skidmarks in its wake. The cars themselves are intact when the posters are completely flat, but when they're taped up against a static object like the towel dispenser shown, the message becomes abundantly clear.

You see, when you crumple the bottom part of the poster, the car looks like a real wreck. It's a simple, brilliant, and attention-getting way to communicate just how irresponsible and dangerous it is to get behind the wheel after you've been drinking.

[Source: AdJab]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X