• Oct 12th 2006 at 10:56AM
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Above is one of a new series of posters created for MADD Canada by their marketing agency partner, Calder Bateman Communications, to promote the organization's anti-drunk-driving message. It's one of the most effective campaigns we've ever seen. The posters feature one of three vehicles, each of which has a busted-up windshield and leaves long skidmarks in its wake. The cars themselves are intact when the posters are completely flat, but when they're taped up against a static object like the towel dispenser shown, the message becomes abundantly clear.

You see, when you crumple the bottom part of the poster, the car looks like a real wreck. It's a simple, brilliant, and attention-getting way to communicate just how irresponsible and dangerous it is to get behind the wheel after you've been drinking.

[Source: AdJab]

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    • 1 Second Ago
      • 9 Years Ago
      Speaking about tomato sauce... this reminds me of the Kiwi Anti-landmine sachets - here's an article & image


      • 9 Years Ago
      cool poster
      • 9 Years Ago
      I like it, very effective.
      • 9 Years Ago
      I appreciate the thought and care that went into this. I knew too many kids and young adults that have gotten themselves and others into accidents because of driving under-the-influence. ANYTHING that can remind you of the seriousness of this is important. Honestly though this doesnt really drive to the point though. The point isnt the impact of an accident. its the impact on the rest of your life, and possibly the others you take with it.
      • 6 Years Ago
      i personally dont get why they use these when there are so many parents like me, who have lost our children to drunk drivers- that are willing to put up REAL crash site photo's.

      seems to me that would be MUCH more effective. ahh but MADD and i have never much seen eye to eye anyway. although i totally respect all they've done in the past, it's still not good enough. they seem to have gone from MADD to mildly sad.


      check out some of the video's on that youtube and you will get a REAL look at what drunk driving does.

        • 3 Years Ago
        I think the poster is weak and drug / alcohol users will find it amusing. I'm a drug counselor and will begin a DWI/DUI offender education class next month. Where can I get free or reasonably priced graphic DWI awareness posters?
      • 7 Years Ago
      I am so glad that I came across your page. I think the organization MADD did a great job of coming up with the concept because I really think that would be highly effective. Especailly if it were in night clubs in the bathrooms or something were people were exposed to alcohol. The idea is just brillant. Heres my blog if you want to check it out.
      • 9 Years Ago
      It is just after last call at Joe's Tavern
      A heavily intoxicated man is walking towards his car
      Lets use ESP to listen in on his thought process
      Where is my friggin' keys..somebody keeps puttin' them in the wrong pocket...
      Ahh...here they are (gets into car)
      (about to start car) Wait...I better not, that was a cool poster I saw earlier today.
      • 9 Years Ago
      Looks cool, but how it comes out I think depends on the lighting of the room. That looks realisitic because the crumpled portion gets the reflection from light in the room. Cool campaign though.
      • 9 Years Ago
      would be better if they splash some ketchup.
      • 9 Years Ago
      Damn Dakota should have four wheel ABS
      • 9 Years Ago
      Hopefully this lessens the alcohol-related towel dispenser collisions in this country.
      • 9 Years Ago
      How dumb...who is this targeted to? Who is going to see this poster wrinkled and then say 'ahhhh!!!!!'.

      I also believe that driving drunk is bad but MADD is pressing for laws that are way overboard.

      I'm MAD about MADD. (MAMADD)
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