Investors Jonathan Fram and Howard Schultz, of Maveron, are willing to part with five million dollars for an "in-dash computer with a keyboard built into the steering wheel and a full-screen heads-up display projected on the windshield." The technology behind the system, laser or cathode-ray tubes that convert pixels into projected light, has been around for 30 years. Jet fighter pilots use it to read cockpit data without taking their eyes off the
Projected displays don't distract drivers as much as cell phones or dashboard controls, and research has shown that our eyes can handle projected displays and the road much easier than refocusing between the road and the dashboard. Fram and Schultz (who helped create Starbucks) think that with the increasing technological needs of today's drivers and the obvious safety advantage of not having to take your eyes off the road, there is enough of a market for a functional system that $5 million is just a drop in the bucket. If you think you have a "deeply qualified 20-person team" that can deliver a prototype, as well as a plan to promote a commercial version to automakers in the next three years, the $5 million could be yours. Follow the read link for details.
[Source: CNN Money via Foursprung]