• Oct 11, 2006
Daniel Howes of The Detroit News has written a piece on the project that was supposed to pave the way for Ford's Way Forward turnaround plan. It wasn't as big as Alan Mulally coming in or the restructuring plans now in effect, but it did involve Clinton White House consultants using polling and campaign techniques to turn around Ford's image before the company itself tried to do an about face. It was known as "180 degrees in 180 days." Even though most political campaigns are very short-term and focus on improving an image in a matter of weeks, 103-yr-old Ford thought this might help at a time when 80% of its potential customers thought it had fallen behind the competition.

The plan was formulated and implemented last year but the results are still unclear. It placed an emphasis on innovation and safety because they were identified as a positive buzzwords and a renewed focus on Ford being "America's car company." While some of this is still working its way into Ford advertising and product development, a lot of it is on hold while more immediate concerns are being taken care of, mmm... like being profitable. Playing up your company's strengths and advances is always good as long as its authentic, and we think Ford should continue down the path of first becoming in reality what it wants to advertise itself as. Read the full story by following the link.

[Source: The Detroit News]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 3 Comments
      • 8 Years Ago
      "America's Car Company"

      oh yes, like the made in Canada Crown Victoria and Grand Marquis (soon to be joined by Town Car) and the made in mexico Fusion, Milan, and Zephyr.

      America's Car Company my ass...

      America's Car Companies are long gone... to find them, you'll have to open the history books... Packard, Hudson, Studebaker, Marmon, Peerless, Pierce Arrow, DeSoto, etc.
      • 8 Years Ago
      ***Please keep comments on topic*** Edited: Makes me want to trade in my Ford for a Hyundai.
      • 8 Years Ago
      "It placed an emphasis on innovation and safety because they were identified as a positive buzzwords and a renewed focus on Ford being "America's car company."

      Too bad they never thought to include quality control and durability of Ford products into that message...