The Individual 7-Series gives customers additional bespoke options to reflect their individuality. The special touches are seen mostly on the inside, with full "Merino" leather upholstery (and we thought that was a type of wool), in a choice of three different colors, plus an Alcantara headliner, piano-lacquer wood trim, and special illuminated doorsill plates (shown). Outside the special 7 gets 20-inch wheels, and customers can specify unique paint colors for an additional $3000, on top of the $11,000 the package adds to the price of a 750 or $10,000 to the 760, long wheel-base or standard.
Given that Volkswagen has a similar program by the same name, it's a little surprising BMW couldn't come up with something a little more...individual.
- For the naughty and nice: BMW Individual M6 Convertible in Neiman Marcus Christmas Book
- BMW soon to treat U.S. customers as Individuals