• Oct 11, 2006

Is BMW's flagship 7-Series luxury saloon still too plebian for you? Then right this way, sir, to BMW Individual.

The Individual 7-Series gives customers additional bespoke options to reflect their individuality. The special touches are seen mostly on the inside, with full "Merino" leather upholstery (and we thought that was a type of wool), in a choice of three different colors, plus an Alcantara headliner, piano-lacquer wood trim, and special illuminated doorsill plates (shown). Outside the special 7 gets 20-inch wheels, and customers can specify unique paint colors for an additional $3000, on top of the $11,000 the package adds to the price of a 750 or $10,000 to the 760, long wheel-base or standard.

Given that Volkswagen has a similar program by the same name, it's a little surprising BMW couldn't come up with something a little more...individual.

Related posts:

[Source: Edmunds Inside Line]


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    • 1 Second Ago
  • 10 Comments
      • 8 Years Ago
      Why does everybody hate on BMW??? Sure BMW isn't an omnipotent force of nature, but give credit where its due... geeze
      • 8 Years Ago
      Seriously... you guys need to step it up.

      BMW Individual has existed long long long before VW Individual.

      As someone said, it was just never available in the U.S. (officially). (If you are a special customer and ordering an M car, you could order an individual car under the radar...).
      • 8 Years Ago
      I am shamed! For some reason I was thinking California (which is Moreno)...also begs the question if they are using sheep hides then? Seems like a waste of wool bearing sheep.


      Anyway, perhaps I was too eager to jump on the autoblog writers...but they have been pretty lax with facts lately and it does not change the fact that neither BMW Individual or the announcements regarding the 7 series are new.
      • 8 Years Ago
      Geez, there's even a previous Autoblog post - http://www.autoblog.com/2005/11/28/bmw-soon-to-treat-u-s-customers-as-individuals/ - that mentions BMW Individual being around since 1992.
      • 8 Years Ago
      I don't know how long VW's individual program has been around but BMW's individual program has been around since 1992, but wasn't available in the US.

      http://www.europeancarweb.com/features/0305ec_bmw_individual_program/
      • 8 Years Ago
      With regards to the 'Individual' name, this program has been in existence for years with the same name in just about every non-US market. BMW only recently started the program here because there was some US-specific law that allowed customers to cancel their specially-ordered cars without any sort of fee or penalty.

      I'm not sure why BMW has changed their policy - perhaps the editors here at Autoblog can do some research to figure that out?



      --Tony
      • 8 Years Ago
      Should be nice for those who have the money to spend.
      • 8 Years Ago
      #3 Actually Merino is a type of wool. You may want to wipe off some of your own ooze!
      • 8 Years Ago
      Man ...you guys are the worst writers ever. You ooze ignorance.

      1) Merino is a region not a type of wool.

      2) BMW Individual has been around for a LONG time.
      • 8 Years Ago
      Let's hope BMW makes the individual package available to the other models. The 3 series individual program in europe has an extensive color palette and interior trim. Let's hope we get that same choice as the europeans. So what if it takes 3 months to get the car atleast you know you won't see the same color combination across from you at the light.