Einzigartig! BMW 7-Series Individual
Is BMW's flagship 7-Series luxury saloon still too plebian for you? Then right this way, sir, to BMW Individual.
The Individual 7-Series gives customers additional bespoke options to reflect their individuality. The special touches are seen mostly on the inside, with full "Merino" leather upholstery (and we thought that was a type of wool), in a choice of three different colors, plus an Alcantara headliner, piano-lacquer wood trim, and special illuminated doorsill plates (shown). Outside the special 7 gets 20-inch wheels, and customers can specify unique paint colors for an additional $3000, on top of the $11,000 the package adds to the price of a 750 or $10,000 to the 760, long wheel-base or standard.
Given that Volkswagen has a similar program by the same name, it's a little surprising BMW couldn't come up with something a little more...individual.
Related posts:
- For the naughty and nice: BMW Individual M6 Convertible in Neiman Marcus Christmas Book
- BMW soon to treat U.S. customers as Individuals
Reader Comments (Page 1 of 1)
Mike 1:44PM (10/11/2006)
I don't know how long VW's individual program has been around but BMW's individual program has been around since 1992, but wasn't available in the US.
http://www.europeancarweb.com/features/0305ec_bmw_individual_program/
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Ant 1:47PM (10/11/2006)
With regards to the 'Individual' name, this program has been in existence for years with the same name in just about every non-US market. BMW only recently started the program here because there was some US-specific law that allowed customers to cancel their specially-ordered cars without any sort of fee or penalty.
I'm not sure why BMW has changed their policy - perhaps the editors here at Autoblog can do some research to figure that out?
--Tony
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G. Snyder 1:59PM (10/11/2006)
Man ...you guys are the worst writers ever. You ooze ignorance.
1) Merino is a region not a type of wool.
2) BMW Individual has been around for a LONG time.
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don 5:42AM (10/12/2006)
#3 Actually Merino is a type of wool. You may want to wipe off some of your own ooze!
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Eric 2:24PM (10/11/2006)
Geez, there's even a previous Autoblog post - http://www.autoblog.com/2005/11/28/bmw-soon-to-treat-u-s-customers-as-individuals/ - that mentions BMW Individual being around since 1992.
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Greg 2:30PM (10/11/2006)
Wow
Talk about beng PWNED by 4 consecutive readers/comments.
Ouch, you all need to step up that credibility level... or you'll lose readers.
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ALex 2:36PM (10/11/2006)
Why does everybody hate on BMW??? Sure BMW isn't an omnipotent force of nature, but give credit where its due... geeze
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CJ DUB 3:30PM (10/11/2006)
Man even I knew that just from surfing the web on BMWs! LOL. Porsche has a similar program, though I forget the name. Whatever, its all pure wankerism.
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Dante Cesa 2:48PM (10/11/2006)
Seriously... you guys need to step it up.
BMW Individual has existed long long long before VW Individual.
As someone said, it was just never available in the U.S. (officially). (If you are a special customer and ordering an M car, you could order an individual car under the radar...).
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DPC car videos 3:46PM (10/11/2006)
Should be nice for those who have the money to spend.
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G. Snyder 3:54PM (10/11/2006)
Actually you could get BMW Individual "touches" on other BMWs besides the M cars. It just took a lot of weird gyrations like figuring out what colors were available in whatever plant the car was being made at, etc. It was a lot of work and fussing around for a salesperson so they really never advertised.
I have seen a E46 in Dakkar Yellow with yellow stitched interior from the factory, as well as other individual touches like cutom wood variations.
Cool concept ...for a somewhat more special car (not that a 3 is all that special), but I wonder about VW.
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Debuk 4:34PM (10/11/2006)
About #3 - http://en.wikipedia.org/wiki/Merino ...
"You ooze ignorance." Right...
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steve 5:22PM (10/11/2006)
Let's hope BMW makes the individual package available to the other models. The 3 series individual program in europe has an extensive color palette and interior trim. Let's hope we get that same choice as the europeans. So what if it takes 3 months to get the car atleast you know you won't see the same color combination across from you at the light.
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G. Snyder 10:07AM (10/12/2006)
I am shamed! For some reason I was thinking California (which is Moreno)...also begs the question if they are using sheep hides then? Seems like a waste of wool bearing sheep.
Anyway, perhaps I was too eager to jump on the autoblog writers...but they have been pretty lax with facts lately and it does not change the fact that neither BMW Individual or the announcements regarding the 7 series are new.
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