• Oct 10, 2006


Volvo has seen fit to finally price the S80, its flagship sedan, for the U.S. market. The S80 3.2 I6 will start at $38,705 and the S80 V8 will begin at $47,350. The 3.2 I6 model features the Scandinavian brand's new in-line six-cylinder engine that develops 235 horsepower and 236 ft-lbs. or torque and is available only in front-wheel drive, while the V8 model packs a 4.4-liter eight-cylinder producing 311 horsepower and 325 ft-lbs of torque with all-wheel drive standard. Both cars shift via a 6-speed auto with Geartronic sequential shifting.

Volvo is expecting about 45% of S80 sales to come from the U.S. and Canada, which sounds about right to us as this sedan is shaping up to be a worhty contender. It's also worthy to note that while it's true the S80 desperately needed a more robust powerplant in the form of a V8 to compete in this segment, the price of the top-end model is now nearly $8,000 more than the outgoing model that was powered by a 208-hp, turbocharged inline five-cylinder. Of course, the new, less expensive 3.2 I6 model easily outguns that old five-banger in every category for nearly the same price (MSRP of 2006 Volvo S80 2.5T AWD is $39,360). The price of the S80 V8 also comes in far below the base sticker of other import V8 luxury sedans like the Audi A6 4.2, BMW 5-Series with the 4.8-liter V8 and Lexus GS430.

Read Volvo's press release after the jump...

[Source: Volvo]

Press Release:

VOLVO ANNOUNCES PRICING OF ALL NEW S80

All New Volvo S80 3.2 I6 priced from $38,705*
All New Volvo S80 V8 priced from $47,350*

IRVINE, CA (October 10, 2006) – Volvo Cars of North America, LLC (VCNA) announces pricing of the all new 2007 Volvo S80 sedan.

"The all new Volvo S80 is very aggressively priced in its segment while offering the latest in terms of safety, technology, design and performance," says Anne Bélec, president and CEO, Volvo Cars of North America. "This all new car represents Volvo's on-going commitment to offering outstanding value in the premium segment."

The all new S80, Volvo's flagship sedan, enters the very competitive North American marketplace with elegant styling, two highly sophisticated new engine choices, a long list of breakthrough safety technologies and a premium driving experience – all packaged in an aura of 'Scandinavian luxury.'

The all new Volvo S80 will be the first Volvo sedan with a V8 engine, as well as the first sedan with the highly sophisticated new Volvo in-line 6-cylinder engine. Both are mated to a 6-speed automatic transmission with Geartronic sequential shifting. All Volvo S80 V8s with be equipped with the electronically controlled Volvo All-Wheel-Drive feature, while the I6 S80 will be front-wheel drive.

The highly refined ride and handling of the all new Volvo S80 can be attributed to an extremely rigid chassis structure. Performance and the drive experience are enhanced by the available Four C active suspension, adjustable steering force levels, and a host of measures that help keep noise, vibration, harshness and road irregularities from intruding into the luxurious interior.

The first generation Volvo S80, the first car to achieve 5-star crash test ratings for all tests in the United States, pioneered such safety innovations as the Inflatable Curtain (IC) and Whiplash Protection System (WHIPS) seating. The next generation S80 again raises the bar in safety.

Innovations in passive safety include a new side airbag with dual chamber construction for enhanced hip and chest protection, clever structural design that uses four different grades of steel for predictable crash energy absorption, the next generation of WHIPS rear impact protection and new approaches to pedestrian safety.

An Adaptive Cruise Control (ACC) system with Collision Warning and Brake Support is one of highly advanced systems available on the all new Volvo S80. Blind Spot Information System (BLIS) and the Personal Car Communicator (PCC), the world's first remote car monitor, and swiveling bi-Xenon headlights are additional comfort and convenience features available.

For the more demanding customers, there is a comprehensive list of additional features available: A Sports Package, which includes 18" wheels, ventilated seats and more; An Audio Package, with an impressive 5x130W, 12-speaker Dynaudio system; A Climate Package, with heated seats and other features to help adapt to in climate conditions.

"The all new S80 will further enhance Volvo's position in the luxury segment, by integrating technology and design into a car that is inviting, intelligent and, accessible," says Bélec.

Approximately 45 percent of production for Volvo's "Scandinavian Luxury" will target the United States and Canada.

* pricing does not include destination charges of $695.


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    • 1 Second Ago
  • 15 Comments
      • 8 Years Ago
      That rear angle makes it look like the love child of a Civic and BMW 3 series.
      • 5 Years Ago
      i know this is an old post but im new here and seen a few of these but i think volvo kicked ass with this s80 its about time there flagship big boy looks the part now just up the horseys just a little bit more and watch out bmw/mbenz
      • 8 Years Ago
      3. Are many people interested in this car? What is the sales goal in the U.S.?
      ---------------

      I can't really speak to the level of interest, but the US sales target is about 20,000 units average annually. The 1st generation S80's average was 17,000/year.
      • 8 Years Ago
      Acura RL still is a better buy even though it has a v6 290hp. Better looking interior too.
      • 8 Years Ago
      Nice car.

      Would love to see a force fed version of the V8 powerplant with a 6spd manual transmission, some sport tunes suspensioin and an R badge...

      0-60mph in 6.5s (which the 311hp V8 is claimed to achieve) just doesn't cut it in the luxury market anymore...
      • 8 Years Ago
      I have been living in the San Francisco Bay Area for the past 6 years. This is also a very car conscious place and one of Acura's biggest markets. Yet, during this whole time I have seen the Acura RL on the streets three or four times, even though I see the new TL, E-class, 5-series, Volvos, and other new mid-sized luxury cars all over the place. It is safe to conclude by now that RL had been a massive flop fpr Honda. RL must be ether underrated or overhyped or both, because despite of getting overly-ethusiastic reviews from all sorts of car magazines, no one seems to pay any attention to it. Maybe it's because there is no market for a rebadged Accord that has AWD, a slightly more powerful V6 engine, and lots of toys, with a $50K sticker price. I'll take a 530i, A6, and as well as the new S80 instead of RL any day all of which are true luxury cars and their I6/V6 versions actually have a lower sticker price than RL. Every time I have seen RL on the street, I thought inside "wow, what a nice looking car. must be a new Nissan, Toyota, or Honda." It just doesn't look like a luxury car. It looks like yet another bland but well done mainstream Japanese econocar.
      • 8 Years Ago
      NICE VOLVO -- AS FAR AS COMPARING IT TO THE ACURA RL, I HAVE SEEN FEWER THAN 5 OF THE CURRENT ONE ON THE ROAD, IN CAR CONSCIOUS LA. MAYBE IT SELLS SOMEPLACE WHERE THE AWD TRUMPS THE NONDESCRIPT, UNFASHIONABLE BODY DESIGN.
      • 8 Years Ago
      You guys need to flog your memory more often. The old S80 was a 6-cylinder, not a 5. (It's the S60 / V70 that had the 5-cylinder.
      • 8 Years Ago
      I6 must have AWD (atleast as an option ), I have to go with another make in similar class sedan..
      • 8 Years Ago
      Volvo got sick of using GM's 4 speed automatic with their 2.9 inline6.
      It needed the AW 5 speed auto.
      So while putting the AW 5 speed auto in, the 2.5 inline5 went into its place. Peak torque @1500rpm, and more peak power at a lower engine speed of 5000rpm.

      The last other car that had a transverse inline6 was the 2006 suzuki verona, which was a Daewoo Leganza in another life.
      • 8 Years Ago
      Not a big enough change over the outgoing model.It's going to have a hard time keeping it's appeal for a 4 year product cycle while other manufacturers try to outdo each other.
      • 8 Years Ago
      Are many people interested in this car? What is the sales goal in the U.S.?

      On pricing, until this year there was a more expensive T6 version, and even an Executive above that. So comparing 2007 only to 2006 pricing is a bit misleading.
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