A new American auto manufacturer has just popped up on our radar promising a product that is all-American, completely retro, and thoroughly modern at the same time. Fashioned after a 1950s era Chevy pickup, Southern Motor Company's first model will be called the Southern 358 and be built in the good ole U.S. of A. It features a stamped steel body over a tubular ladder frame running a Mustang V8 (huh?), all engineered with help from Panoz Auto Development. Maybe the Ford mill seems out of place in a Chevy look-alike, but hot rodders go where the reliable horsepower is and there are tons of Deuces out there sporting Chevy small blocks underhood, so turnabout should be fair play.

Looks damn good. And Southern Motor Company wants you to know that the $55,000 preorder price can be easily explained as quite reasonable. You see, they chose American parts suppliers wherever possible, even if they weren't the most cost-effective. It's more about quality than profit. While the handsome retro good looks might make most people take notice, Southern has made this a new car that will meet all your expectations and all legal requirements as well. What they call "a modern, classic American street rod," it will feature driver and passenger airbags, and comply with all federal crash and emissions standards. It's even backed by a three-year, 36,000-mile new-vehicle limited warranty.

[Source: Southern Motor Company via Straightline]


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