plans to mightily increase the number of hybrids
it sells each year will not
. Even though Peugeot
is pushing diesel-electric hybrids, Toyota announced the other day that the company would not be investing in vehicles with powertrains that combine the two. Toyota Motor Europe chief executive Tadashi Arashima (pictured) said consumers wouldn't pay the higher cost for the technology even though the emission levels would be lower than the Prius
, the world's most popular hybrid.
Arashima told the BBC that, "Already the diesel [price] premium is quite high, then you'd have to pay a hybrid premium, so we're not seeing that there's a market."
[Source: Treehugger, tip by Mike]