• Oct 3, 2006


Our friends over at Jalopnik have snagged the full 60-second version of Chevrolet's "Our Country, Our Truck" commercial developed by Campbell-Ewald. It's a minute full of what the Jalop folk call a real "Amerigasm", stuffed with shots of Rosa Parks, Martin Luther King Jr., Woodstock, Richard Nixon, Vietnam, Dale Earnhardt, 9/11, Hurricane Katrina and, oh yeah, John Mellencamp, the ex-Cougar himself. While it's true that full-size, half-ton trucks are as American as apple pie and baseball, Chevy appears to be laying the patriotic mayo a little thick on this bun. But don't take our word for it, watch it for yourself.

BTW, don't mind the warnings to Steven Colbert that overlay the video. Jalopnik is a little PO'd with His Truthiness over who stole the 30-second version of the Silverado ad first. Can't we all just get along? That reminds us, anyone catch Rodney King in that commercial? Neither did we.

[Source: YouTube via Jalopnik]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 94 Comments
      • 8 Years Ago
      Woodstock doesn't exemplify what americans can do if we all pull together and put our best foot foward.People at woodstock tuned-out and turned-on and dropped out.It was the beginning of a movement in out country towards the cult of the individual aka Narcissism.This brought on an acceptance of drug use etc.Look at the problems we have today as a result of drug addiction,crime ,aids,std's,sexual addiction and pathologies etc.That's not progress that's regression.All this death ,crime and destruction of lives.Why ,you ask ,is it in a commercial celebrating america?Manufacturers are appealing to buying power of the counterculture.
      • 8 Years Ago
      STFU! Jeebus! It is just a new pickup truck and some, shall we say, questionable images in a commercial. Really, it will all be ok. Ford and Chevy will continue to battle for the number one spot for the forseeable future. If anything, the foreign owned competition has made them both better vehicles.
      • 8 Years Ago
      It's almost as if GM is telling the rest of the world DON"T BY AMERICAN. American made, is only for Americans. Problem is, GM has many foreign investments and a lot of these so called "American Made" tucks have components not made in America. A lot of GMs revenue comes from outside the states. The freedom to buy a vehicle made elsewhere is what America is based on. Compete with quality and the ads wouldn't be needed. The consumer no longer has to take only what was once forced on them. It's called democracy.
      • 8 Years Ago
      OR should we ask who had enough sense to recall their vehicles while other manufacturers like GM decieve their customers and shrug their shoulders at you at the Goodwrench sevice desk and say 'what do you expect us to do about your...(insert head gaskets, rack and pinion, transmission, power windows/mirrors, fading/peeling paint) on a lady driven 1999 Malibu with only 90,000km's on it.' I know, wait for a nifty class action law suit to appear for each money sucking problem! F.O.A.D. GM!!

      Posted at 3:27PM on Oct 4th 2006 by GM WHO? 0 stars

      So we can use that argument in years when GM has more recalls than Toyota? We can say GM was just trying to help it's customers out by having more recalls than Toyota? Is that how you viewed GM's recalls in the past? Or is this just a convenient excuse to spin this in Toyota's favor? You can't have it both ways.

      To answer your cute name "GM WHO?": General Motors a Fortune 3 company with ~$192 BILLION in revenue. Toyota is also large and growing, but as of this moment is lagging GM in revenue by ~$14 BILLION. That will most likely change and one day soon Toyota may overtake GM, but lets not cutely dismiss the 3rd largest company in the United States and the 5th largest in the world in terms of revenue, mmmkay?
      • 8 Years Ago
      So GM makes cheap American crap, and they use manipulative emotional ads to promote it. Well, you can't blame them, how else would they get people interested? Certainly not by promoting their actual vehicles!
      • 8 Years Ago
      Frank, thanks for the history (really)

      "Then GM goes on to have Sean Hannity as an unofficial spokesman for their products. Hannity blatantly represents (doesnt try to hide it either) the Republican party. That same party which denied minority rights.

      Posted at 12:44AM on Oct 4th 2006 by airforcefive"

      This is business, in case you haven't noticed, they support both sides and sometimes the independents. Get over it.

      • 8 Years Ago
      RI DI CU LOUS, shame on you general motors this ad is a big american crap
      • 8 Years Ago
      "71. 65. Well this kind of stuff makes America what it is and what it always was, and it's up to you if you like it or not. Personaly, I'm moving out as soon as i get the US passport. It's nice to be an american, but just not in America.

      Posted at 1:59AM on Oct 4th 2006 by exst 0 stars
      ------------------------------------------------------

      And we cannot wait to see you leave!
      Get another country's passport will you. Go ahead and renounce your citizenship.
      Just don' let any immigrants trample you while you try to get out of this "terrible" country.

      Posted at 7:47AM on Oct 4th 2006 by Jamie"

      -Wow this country is now trading taxpayers for non-taxpayers!!!
      Paul
      • 8 Years Ago
      It should be clear to anyone who has not his head in the sand that Toyota makes a superior product than the Americans. So lets wave the flag for the inferior trucks and cars made in the good old USA.
      • 8 Years Ago
      58. Dare I say pickups like that aren't helping in the current state of the world. OIL.

      Posted at 12:00AM on Oct 4th 2006 by chewy 0 stars
      ----------------------------------------------------

      What with oil plummeting and all--no.
      Dave
      • 8 Years Ago
      I own a Toyota Tundra and it will blow the doors off a chevy..... and get 17 mpg doing it! Competition is what keeps us honest!
      • 8 Years Ago
      "I have NO PROBLEM with GM associating itself with the US of A BUT this is just something that just seems like lazy advertising and that is not what America is about."

      Lazy advertising? There were 50 or more scenes in there. Toyota puts up a map of America and highlights the few states they are in. Has huge letters stating "200,000 jobs". Anyone with PowerPoint could make their commercial. Have you not seen this?
    • Load More Comments