• Oct 3rd 2006 at 7:14AM
  • 20
Minisites, sitelets, microsites -- whatever you call them, they're now a part of just about every product launch, whether it's for potato chips or Porsches. True to form, with last week's reveal of the '08 Ford F-Series Super Duty, the Oval followed up with a dedicated minisite for the new ginormous trucks. Its primary navigation elements are a set of links across the top of the page, each of which correspond to a specific background environment that gets dropped behind the black Super Duty sitting front and center in your browser window.

Arrows to the left and right of the truck let you cycle through the environments, which are a highway construction site, a boat ramp, a port facility/shipping terminal, a farm, and a field. Those environments serve as portals into detail pages related to power, capability, innovation, exterior, interior, and configurations, respectively. The detail pages generally feature a primary photo with rollover tabs that open extended explanations of the truck's features. In some cases you get slightly different content, such as 360-degree spin-o-rama views.

Finally, an 'Extras' link lets you register for email updates and has a set of desktop wallpapers available for download. This, along with the rest of the site's content, will likely evolve over time to keep things fresh over the year leading up to the trucks' arrival in showrooms.

I have to say that I found myself spending a lot more time playing around on the site than I thought I would. I normally get fed up with Flash-heavy sites like this after a minute or two, but the Super Duty site is fast, visually interesting, flows well and draws you in once you start clicking around. That's the whole point with any site, so credit Ford's interactive agency with a job well done.

Thanks for the tip, Ryan!

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    • 1 Second Ago
      • 9 Years Ago
      I want an automaker website to allow me to build a car, seeing all of the available options during the process, then search local dealer inventory for close matches. That's all.

      The last time I used Ford's website it actually gave me the invoice price, but I don't expect followers on that.

      That is cute that it has "SUPER DUTY" embossed on the grille, even though it's only a medium duty vehicle (http://tmip.fhwa.dot.gov/clearinghouse/docs/accounting/appendix_e.stm).
      • 9 Years Ago
      That grille will be the truck's downfall. The Edsel has returned!
      • 9 Years Ago
      Why do manufactures insist on putting the head lamps below the turn signals/parking signals?? The Chevy avalanche tried it, it looked fugly. They eventually righted the ship by swapping them, so they match the Silverado. The but ugly Aztec tried it, and they are still trying to push it with the current Colorado.

      Now Ford too.

      If the argument is, headlight placement would be too high and oncomming traffic would be blinded, then just move the parking lights to the side. Although I personally dislike it offer crystal lens with color bulbs. Inverting the lights just look ugly.

      It looks like ford tried with the crystals lens, but there is still a huge amber something or other between the lamps.
      • 9 Years Ago
      So you're going to file a class action against semi truck makers if you got hit by one? Give me a break. Plus the new diesel engine will get even better mileage than your minivan.
      • 9 Years Ago
      has anyone at ford noticed the headlights look crooked?
      • 8 Years Ago
      After seeing the 2008 superduty in person @ sema this week it appears that the new design looks even better live. The engine sounds much better than the 6.0 and the interior is absolutely awsome. It was a loaded white king ranch. It appears that the roof mounted dvd player is n/a with the power roof option. It looks like ford took a great truck and made it significantly better. Well done ford! I can't wait to get one.
      • 8 Years Ago
      Is any one intrested in an aftermarket fender vent that replaces the red plastic piece?
      • 9 Years Ago
      GO FORD!

      Great job on the F450 design and website! This truck will appeal to those out on the job site. Like it or not, these trucks are needed to haul materials and equipment on a daily basis.

      I think FORD will give Chevy some great competition in this marget segment. GO FORD!
      • 9 Years Ago
      #11, you are totally right. Style-wise, blinkers above the headlights are ugly as hell and another stupid throwback to older times. Just reminds me of the hideous Family Truckster Wagon that Chevy Chase piloted in Lampoons Vacation. They added double headlights to the front with blinkers all over. This and the current Colorado are in the same league. Looks like droopy sad eyes with drawn in eyebrows from a cartoon. Ugly design.
      • 9 Years Ago
      i photoshopped the headlights, inverting them,
      take a look, i think the above poster was dead on,

      • 9 Years Ago
      I know this is somewhat echoing the comments that were left on the post about the debut at the Texas State Fair, but wow. The interior looks amazing and I think the little touches like the step that is built into the tailgate are great.
      • 9 Years Ago
      Class action lawsuit waiting to happen?

      This is going to be the most car-friendly big truck ever produced. Even the headlights are positioned so they don't blind you when it pulls up behind you at night.
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