• Sep 29, 2006
Texas State Fair goers were granted an exclusive look at two new Toyota Tundra pickups on Tuesday, where the automaker sought to show its wares in a venue perfectly suited to make the most of the Tundra's work-inspired physique and powerplant.

The new pickups will be assembled down the road at ToMoCo's brand new billion-dollar assembly plant in San Antonio, which has grown beyond Toyota's expectations. Initially, the facility was only to cost around $600m and create jobs for approximately 2,000 workers. Those figures have now grown substantially, costing Toyota over a billion green backs and employing 4,100 Texans.

It's a huge undertaking and is expected to establish Toyota as a major player in the full size truck market, as long as demand for full-sized pickups doesn't tank as some analysts expect.

The full press release is available after the jump.

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PRESS RELEASE

As New Truck Comes to Market, Texas Region's Sales for Toyota Counter Industry-Wide Trends

DALLAS, Sept. 28 -- At the State Fair of Texas preview today, Toyota rolled out for the first time two prototypes of its 2007 Tundra pickup truck, which will be assembled in its new billion-dollar truck plant in San Antonio.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/toyota/25630 /

"The State Fair is a true icon of Texas, which just happens to be the epicenter of the U.S. light truck market. It's easy to illustrate just how important Texas is to us," said Ernest Bastien, vice president of vehicle operations for Toyota Motor Sales U.S.A.

"If you need more proof of how important Texas is to Toyota, all you have to do is take a look in San Antonio at our new truck plant there," he said.

Toyota has constructed a new truck plant in San Antonio to produce the 2007 Tundra. Its original projections were that the plant would amount to an investment of $850 million and create 2,000 new jobs. The plant has attracted more suppliers than anticipated from other states to build facilities on Toyota's site, and as a result, the total investment on the site has grown to well more than $1 billion and 4,100 new jobs.

Toby Hynes, president of Gulf States Toyota, the distributor in the five- state region, pointed out, "Dealers in the region are currently investing $600 million to bring their facilities up to the new Toyota standards. At GST, we are investing $70 million in a greatly expanded Vehicle Processing Center in Houston and other facilities ... so we can bring the highest levels of service to our customers."

"So, to put it mildly, Toyota, Gulf States Toyota and our dealers are expanding in Texas in just about every way you can imagine," Hynes said.

"When you add in the investments being made by Gulf States Toyota and our dealers, we are bringing nearly $2 billion worth of new facilities into the economy of Texas," Bastien said.

"The plant is impressive. Huge coils of steel roll into one end of the plant, and finished pickup trucks roll out the other. Inside, there's some of the largest pieces of manufacturing equipment in the state," he said.

Big Truck Fills True Truckers Needs

When it goes on sale next February, the new 2007 Toyota Tundra will be available in 31 different models, with three engine choices -- a fuel-sipping 4.0 liter V6, a 4.7 liter V8, and an all-new 5.7 liter V8. The truck boasts a towing capacity of more than 10,000 pounds.

The new Double Cab long bed truck, which will be seen at the fair for the first time, has an eight-foot bed and a 165-inch wheelbase. The longest Tundra model, it is suitable for carrying a crew of six, plus cargo.

The Regular Cab long bed, also debuting at the fair, has extra storage space behind the driver's seat and what Toyota believes will be the largest interior volume in its class. The Regular Cab is available in a standard grade that includes heavy-duty vinyl flooring and content targeted specifically for work-related use.

"We think both of these trucks will have special appeal with true truckers, including a variety of hard-working commercial and ranch users," Bastien said. "We decided the new Tundra needed to be a truck built exclusively for the customer, not a truck that simply benchmarked the full- size competition."



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    • 1 Second Ago
  • 51 Comments
      Ed
      • 8 Years Ago
      OK when is the last time you read about GM building a new billion dollar plant and hiring 4100 AMERICA'S not Canadians or Mexican's but I'm sure most of them in Texas are Mexican. Anyway I'm sure all of you Toy/Hon haters will find something bad about this. #2 I guess that I must be a moron because I drive a pickup and use it all the time. You must be the jackass at Home Depot loading your car with stuff you know won't fit.
      • 8 Years Ago
      Is it just me or is everybody just a little "testy" today?

      Come on, there are some great car news stories here and some great cars in Paris, it's Friday, there has been pretty good car news in the US and overseas this week. So what's the bitch?
      • 8 Years Ago
      Only morons buy pickup trucks. They should be driving Yaris, Prius or Camry.
      • 8 Years Ago
      You Americans deserve what you will recieve. I am not sure who is worse, the American companies making crap or the disloyal Americans who won't support their own people, healthcare system and preservation of their now pathetic country. I can break it down into two groups: The lazy stupid group who can't think their way out of a paper bag, and the lazy stupid, disloyal group who wouldn't even buy the bag from someone in their own country.
      • 8 Years Ago
      #41 I can't express to you how much of an idiot you are.
      The Tittyan is clearly a complete failure and not just because no one is buying it but also because it consistantly rates at the bottom of the sheep rages (JDP, CR).

      And please don't even go there with the Yoda stellar quality or value crap, just read my last comment.
      • 8 Years Ago
      Putting the Toyota Man moron aside, there is plenty of room for Asian pickups to compete. If they provide adequate power for a good price, people will buy. Nissan Titan is a very good full-size pickup. The Ridgeline excels in the mid-size range with power and cargo room. The Dakota aside, I would have the Tacoma or the Frontier on the top of my truck list.
      • 8 Years Ago
      A Toyota pick up truck. One of the only trucks in the market that actually has new developments in technology and innovation each time it is redesigned.
      Too bad GM can't do that and has been unable to do that for the past 15 years...
      • 8 Years Ago
      Jamie feels like a man driving his.. whatever he thinks is cool. He also probably supports his local mechanics (who all laugh at him and his wanker-mobile behind his back) with all the repairs needed on his cool ride. The best retort he can muster up towards anyone here is 'You must enjoy driving your Camry,' Duh, huh, huh, me Jamie, me so funny. You need to get some 'Good Feelings' of your own Jamie, other than cranking it looking at boy next door porn sites. Good Luck to you Jamie, I hope you can survive living in the real world eith such narrow-mindedness, IDIOT! AND I DON'T DRIVE A CAMRY BRAINIAC!
      • 8 Years Ago
      I see the sheep have been let out to graze.

      And still nissan can't give away titans.

      And still Toyota is being investigated criminally for hiding safety issues for the past eight years and the most recalls for the year.
      • 8 Years Ago
      Jamie, you idiot! biodiesel only works in diesel. duh. and toyota doesnt' even make a diesel.

      And ya know what? some people actually NEED pickups. Toyota's just grabbin' a piece of the pie
      • 8 Years Ago
      I tell you what... If they came out with an El-Camry-no I would ding dang buy it.
      • 8 Years Ago
      oh man, it seems like this post has been visited by all of the GM-lover idiots (foxrun, laserwizard, Lithous, and Jamie are my favorites) who swear they're more American than I am based on the fact that they only buy GM and/or Ford vehicles.

      its funny how they run to post their hate on any post regarding a toyota vehicle... i guess they feel so insecure that they have to make themselves better somehow!
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