• Sep 29, 2006
We just showed you spy shots of a heavily disguised 7-series a couple of weeks ago, but here is an artist's interpretation of the new 7 in the raw. With an oh-so-sexy 6-series nose grafted to the formidable sedan, it makes quite an impression. Losing some of the flame-surfacing that Chris Bangle has made into a household joke name, at least among car geeks, the more subtly styled 7 appears to be taking the more conservative road, leaving rival Mercedes alone on the cutting edge, or the cutting room floor depending on your perspective. Indeed, with the new S-class now more closely resembling its big brother Maybach, this 7-series update might actually appear old-fashioned to some.
On the market since 2002, with a nip tuck in '05, the current 7-series has been praised for everything except its looks, and BMW has decided 2008 is the time to change that. Everybody seems to refer to this redesign as a toned-down shape for BMW, but the truth is that it is at the same time sexier and more elegant, making the 7 look more like the new 3- and 6-series, which isn't a bad thing at all. Click the read link for more photos and info.

[Source: Auto Express]


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    • 1 Second Ago
  • 13 Comments
      • 8 Years Ago
      I like it!

      Finally it appears that Bangle has mangled his last BMW and is on the road to recovery from his chronic myopic eyesores.
      • 8 Years Ago
      I don't know. There is something missing in this new redesign. Even though old 7 series didn't look too good, it had a certain character of its own, but this one seams a bit... ordinary and shapeless.
      • 8 Years Ago
      I agree with 2 and 3. I think the current version is pretty hot. It has some of the daring styling elements of the "controversial" 2002 model, but the slightly revised nose and tail for 2005 really gave it just the right touch for me. As if I'll ever be buying anything that expensive anyway, but there's my two cents.
      • 8 Years Ago
      When we were shopping for my wife's car, I didn't even put the 7 on our list because of iDrive, even though I really like how they have tweaked the styling. A neighbor who has the 750i loves everything about BUT iDrive. For the same reason, the new X5 won't be on my list for my next vehicle.

      If they can get rid of it once and for all, I would consider it in the future.
      • 8 Years Ago
      Quote:
      On the market since 2002, with a nip tuck in '05, the current 7-series has been praised for everything except its looks.
      End quote.

      I don't think the iDrive system got much praise from anybody.
      • 8 Years Ago
      Looks tame. Seems like it was designed before the current 3-series. Would have been appropriate as the 2002 7-series exterior. Maybe what's inside is more important for people buying a 7-series or an S-class. But a new/interesting exterior definitely matters when you are trying to impress people.
      • 8 Years Ago
      BMW's on the road to recovery. Not there yet, but on the road.

      http://www.automobilesdeluxe.blogspot.com
      • 8 Years Ago
      Looks pretty plain upfront. I don't think this will be the final product.
      • 8 Years Ago
      I agree with #1,

      that black one does resemble a volvo S80, especially from a 3/4 veiw from behind

      and this is why M-B rules, they never know how to shy away, they are on the leading edge of styling adn BMW bettter get a hold of some of them so they can re-work the ne wBMW line (exception to the 3-series)
      • 8 Years Ago
      I must be the only person on the Internet who likes the 7 right now. But regardless, the current 7 series has done very well in sales, hasn't it? (grouping the original and refresh together since they are so close.)

      The new 7 looks fine, but does seem less distinctive. I'd rather they have just gone with a brand new design, than one that seems like a toned-down older version.

      If this one is more critically well-received, it will be interesting to see how sales proceed. It will certainly offend less, but will it draw less attention overall too?
      • 8 Years Ago
      Looks set to be much better than the current one, which by the way, is already the best in its class imo.
      • 8 Years Ago
      Keyword "artist's interpretation" - this PS has nothing to do with the real 7 out in 2008 which i believe will be a winner.

      #10 you are not alone

      #7 then you won't ever be riding the best - iDrive is trendsettingly here to stay.

      Bangle to head of design was one smart promotion for BMW. over
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