Paris Motor Show: Mitsubishi Pajero premiere

Mitsubishi's flagship 4X4, the Pajero, debuted in Paris Thursday and our own John Neff was there for our first detailed look at the redesigned model. We're a bit underwhelmed - despite a stem-to-stern redesign, the new Pajero manages to look like a mildly freshened version of the old model.
Mitsubishi decided to focus on the hard-core 4X4 market with the redesigned Pajero, positioning the model as "a true off-road vehicle rather than a fashion accessory."
The gasoline version of the Pajero gets a 48 hp boost with a switch from the old 3.5-liter powerplant to the new 250 hp 3.8-liter V6 used in the latest version of the Eclipse.
Despite the hard-core off-road market appeal of the boxy 4X4, Mitsubishi has added a host of optional goodies, including a 12-speaker, 860 watt Rockford sound system and a navigation/infotainment system with a 30 GB hard disk drive. Unfortunately, the company's attempt to dress up the externally-mounted spare wheel with a partial hard cover still needs work - John reports that the plastic shroud rattles like crazy when you close the tailgate.
The full press release, with lots of live shots and stock pics, after the jump.






























Official Press Release:
MITSUBISHI PAJERO*
- Evolution -
After the successful launch of the L200 sport utility truck and prior to the international market introduction of the new Outlander SUV (first quarter of 2007 in Europe), Mitsubishi Motors Corporation (MMC) will complete its renewed 4x4 line-up with the world premiere of the next evolution of Pajero* at the 2006 Paris Motor Show (or "Mondial de l´Automobile").
Celebrating at this occasion 70 years of 4x4 technology at Mitsubishi (1936 PX33 4-wheel-drive torpedo) and 25 years of Pajero*, this evergreen Brand icon will trade all the "soft-roader" trappings currently en vogue in the full-size SUV segment for the long-term design integrity of a classic.
Pajero* will be launched in Japan in September 2006, to be followed by world markets. In Europe, start of sales will take place between the Fall of 2006 and the Spring of 2007 on a market by market basis.
Loyal
A loyalty rate of 70% (in Europe) gives quite some legitimacy to Pajero*.
This also creates a set of "obligations" with respect to its Customers and therefore gives Mitsubishi Motors a strong sense of what is right and what is wrong for Pajero*.
In this context, building upon its heritage is definitely right meaning more "evolution" than "revolution" following somehow the same approach used for years with the Lancer Evolution. In other words: the same, only better each time.
Authentic
Designed and engineered to be used as a true off-road vehicle rather than a fashion accessory, it will respect the loyalty of over 2.5 million Pajero* customers since 1982 – of which 160,000 of the previous 2000 / 2006 generation in Europe - and capitalize on the rugged image patiently crafted at the gruelling Dakar rally since 1983.
As an illustration of Pajero's* high loyalty rate (70%), customers rejected any dilution of its personality during early clinic tests, leading de facto to the latest car in both 3 and 5 door formats.
In that sense, this Pajero* marks a return to the unmistakable design vocabulary defined by the 1979 Pajero II Concept (tall, vertical and nearly flat windshield, "Pajero* eyes" front face arrangement, side-hinged tailgate, etc ...). Doing away with the bulging fenders of the previous generation in the process, this latest evolution offers a still clearly identified yet more balanced silhouette. The availability of 18" alloy wheels will also confirm this impression.
The chunkier and sportier 3 door body follows the same design strategy, keeping its longer doors, short wheelbase (2,545 m vs. 2,780 m for the 5 door), characteristic kicked-up rear quarter window and roll-bar-like B-pillar.
For both, the front grille also returns to a typical Pajero* rectangular crosshair pattern (horizontal bars over thin vertical strips), but incorporating Mitsubishi's trademark "Mount Fuji" signature treatment of the Three-Diamond logo, prolonged by a spine-like character line stamped in the center of the hood. The all-new MPR13 2007 Dakar racer will obviously share these traits.
An indispensable sign of authenticity, the outside mounted spare wheel was naturally retained. Now centered (and hard-covered), it allows the use of the high mounted rear combination lamp for better visibility.
High-end Quality
Adamant as they were for MMC to remain faithful to Pajero's* exterior design, customers also acknowledged the need for a full overhaul of its cabin, starting with a brand new – but still gimmick-free - dashboard.
Much more coherent in look, feel and materials compared to the previous car, it adopts a no-frill contemporary design. Soothing for long distance travels and apt to outlive fashions and trends, it translates Japanese quality and refinement into an understated, sophisticated cockpit with high-end watch-like precision and finish, from the audio controls to the sleek center console.
Set in a sober black or black/beige background theme, dressed-up with subtle aluminium-like and wood-like, metallic or anthracite accents – e.g. for the dashboard and door trim panels – and benefiting from a soft-touch finish, Pajero's* equipment is incorporated in a more consistent way than before, including new refinements today's customers expect like the Rockford Acoustic Design premium audio system and innovative hard disk navigation system with integrated music server function.
Same goes for the deep set meters, the climate controls, gear & transfer case levers as well as the steering wheel, all sporting the same quality finish and feeling highlighted by the mechanical precision of actuation of all knobs and switches, up to the rear A/C controls.
As expected from a Japanese car, interior lighting has been "constructed" with safety, comfort and feeling of space in mind, as exemplified by the amber illuminated foot rest area and console down light.
Additionally, whilst the convenient "Hide-a-Seat" 3rd row continues (5 door only), new equipment is now made available in this latest iteration of Pajero:
- Rockford Acoustic Design premium audio system (860W and 12-speaker),
- 30 GB hard disk drive navigation system with 7" color touch screen display and DVD player, plus music server incorporating a CD Database (CDDB) from GraceNote® that relays information about the CD being played to the display screen,
- Rear view camera,
- Rear seat entertainment system with 9" display and 5.1 channel Dolby® digital sound,
- Auto dimming interior rear view mirror,
- Steering wheel mounted controls for audio system and cruise control,
- Xenon headlamps,
- etc,...
Long haul
Customer surveys have demonstrated that Pajero* is first and foremost used for the purposes it was engineered for, i.e.: real-life 4x4 driving (off-roading, towing,etc,...) by professionals, competing with the likes of Toyota's Land Cruiser where roads do not exist anymore...
As such, Pajero* accounts for 25% (24,567 sales in CY 2005) of the fairly stable sub-segment of authentic off-roaders, weighing about 100,000 units a year in Europe (out of 350,000 upper-mid SUVs).
Confirming Pajero's* vocation, 80 % of its customers in Germany have for instance a tow hook installed, whilst 14 % of them use their car off-road for work almost every day and 22 % on rough terrain almost every day.
Further South, Pajero* is the least used of all 4x4s in Spain for the morning school run every day (12%) but is also the 2nd most used 4x4 as a working vehicle off road.
These facts were strong drivers to apply the same "evolution philosophy" to the technical definition of this Pajero*:
- There was no need to change Pajero's* architecture; the monocoque body with built-in frame has been retained but is now more rigid, to the benefit of both handling and NVH levels.
- The same goes for the electronically-controlled Super Select 4-II transfer case, except that a lockable rear differential is now available for better off-road performance. In line with Mitsubishi's All Wheel Control (AWC) philosophy, Pajero now comes with standard Traction and Stability Control systems whilst ABS, Electronic Brake Assist Control and Electronic Brake-force Distribution systems remain.
- Front and rear independent suspension systems retain the previous layout but have been re-calibrated for a smoother ride, less body roll (improved by 25%) and better high speed stability**, both on- and off-road.
- As far as the Diesel engine is concerned - just like for the new L200 - displacement (3.2 liter) and basic format (4 cylinders) were retained. However a common-rail architecture was adopted to meet two key objectives of the project:
o Euro-4 compliance
o Better NVH performance (noise level reduced by 15% for instance)
As an additional benefit, 10ps is gained in automatic form (up to 170 ps, thanks to a variable geometry turbo) compared to the previous Pajero*, whilst 8 additional Nm will contribute to more flexible performance – always a bonus off road – in manual form (up to 381 Nm):
3.2 Di-D M/T 3.2 Di-D A/T
Output 160 ps 170 ps
Torque 381 Nm 373 Nm
A DPF (Diesel Particulate Filter) is standard on automatic versions; it will also be made
available on manual variants, according to market.
- MMC remained faithful to the V6 configuration for Pajero's* petrol engine but switched from the old 202 ps 3.5 liter GDI powerplant to the all-new 250 ps*** 3.8 liter MIVEC unit fitted to the recent Eclipse sports cars in North America.
- Lastly, both engines are equipped with evolutions of the previous, proven gearboxes: either a 5 speed manual or the 5 speed electronically-controlled INVECS-II automatic unit, with Sports (i.e.: sequential) Mode and "Adaptive Shift Control" for downhill driving.
Evolution
This Pajero* also forms the basis for an all-new cross-country racer that will be entered in the 2007 Dakar rally. Called "Pajero Evolution", this race car is also unveiled today at the Paris Motor Show, alongside the production car.
* Shogun in The UK / Montero in Spain
** Within legal limits
***Figures subject to homologation







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Reader Comments (Page 1 of 2)
Daniel Morais 1:00PM (10/22/2008)
There are people inthe world that are not prepared to discuss about cars ...
A Range Rover is a 5 Seater car , with a poor Off Road Capabilities , Compared to the new M. Pajero .
I own a Pajero 3.8 with a full engine make up that produces a full 375BHP.
Call up a V6 Range Rover , Prado , Lexus , and what so ever to start a 0-100Km/H next to my wonderfull 3.8CC Rapid Snake .
Dany
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Dave 12:54PM (9/28/2006)
I want , I want, looks very classy yet though. The Montero is a proven 4x4 legacy. Their accumulated victories in the Dakar Rally prove it.
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vcash 10:58AM (10/03/2006)
LR3 Anyone?
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Mustafa 1:29PM (9/28/2006)
The Pajero a decent off-road vehicle and also a hot-selling luxury status symbol in South Asia. The conservative redesign will be well received there. Personally, I think they could have done more.
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Sue Esponte 2:27PM (9/28/2006)
Great, a new Montero that basically looks exactly like the old one. That should do wonders for Mitsu's ailing sales figures. Looks like just what the coroner ordered.
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Andy, UK 2:12PM (9/28/2006)
New Pajero? Perhaps what Mitsubishi meant to say in its press release was 'mildly treaked and re-styled Pajero' (due to an ongoing and much publicised financial crisis at the firm.) Despite the financial difficulties of the company, however, I find it unacceptable that we have waited for what feels like a decade for essentially a facelifted version of an already dated design. The previous Pajero was outclassed by rivals such as the Land Rover Discovery, a car that can match and arguably exceed the Pajero's ability off road whilst being far more compentant on it. Considering that the dimensions and side profile of the new Pajero haven't altered suggests Mitsubishi hasn't gone far enough in developing this new SUV. Imagine how far behind this car will be when it nears the end of its product cycle in the year 2012. And Mitsubishi wonder why its in financial doldrums; buying a stake in Isuzu from GM for $300 million was not a shrewd move - the money have better been spent on product development.
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Davis 2:33PM (9/28/2006)
I love it! What an evolution the Montero/Pajero has gone through. Wish we could get it over here in America.
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Sue Esponte 5:03PM (9/28/2006)
Ummm...dare I say 'get a clue'? The Pajero/Montero has been available in the US for over a decade and is still available today.
http://www.mitsubishicars.com
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Erik 4:09PM (9/28/2006)
The only way to keep this new model from appearing dated is to put it next to vehicles that look even more dated.
Mitsubishi Advertising/PR Dept: A+
Mitsubishi Design Department: F
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ello 10:09PM (9/29/2006)
I like it, Montero is th eonly Mitsubishi car that through it's evolution it still managed to resemble the original one, kind of what BMW and Mercedes is doing to their cars. Most of the American and Japanese designs basically change the entire look of their cars from generation to generation, thats why they lack the spirit.
Anyway, this Pajero is definately classy and the addition of the new 250HP engine certainly helps. Also I don't understand why some people compare this car to Range Rover where in USA Montero costs about $35,000 and Range Rover over $50,000, different price points and yet Pajero/Montero offers better off-road capability.
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Brian W 5:41PM (9/28/2006)
It has been a popular SUV all over the world, why change its looks that much. The inside and important features have been changed. Besides its made for foreign tastes not the US.
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john 7:05PM (9/28/2006)
phew, I was worried my 2001 Pajero would look dated when this model came out. Luck for me you can't tell there is 5 years difference between them! Keeps the re-sale value up :-)
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Mitsufan 9:36PM (9/28/2006)
I have to agree with poster #8. People in this segment are not looking for flash, sexy cars. This is not a crossover. Range Rover was pretty staid-looking, last time I checked, the Land Cruiser looks the same, and even the (Toyota) FJ Cruiser -- total retrochunk. Mitsu is pitching to the "guts" drivers, not the powder-puff set.
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Spiker 3:38AM (9/29/2006)
"Despite the financial difficulties of the company, however, I find it unacceptable that we have waited for what feels like a decade for essentially a facelifted version of an already dated design". That's it in a nutshell. As a former (2nd model - still the best version)Pajero owner, I am lost for words. This car in its newest rendition is perhaps ten years behind the current Range Rover/ Discovery - cars it had set out to emulate. It's even behind the Landcruiser Prado (Lexus in the US), which I now own. Unbelievable.
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Paul Harrison 3:06AM (9/30/2006)
I live in Australia and have a Pajero GLS 3.2ltr diesel at present.Its towing capacity is 2.5tonnes.I and many like me have been waiting expectantly for the new Pajero to arrive.What a let down! 8nm extra.Looks like i will have to look at the opposition as they are now mostly in the 400nm+ and 3.5 tonnes towing capacity.You have missed a good opoptunity Mitsubishi in a 4x4 market.
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mezzo 10:09PM (9/29/2006)
How is this car behind Range Rover? Because it doesn't have a dashboard full of pretty but unnecessary buttons? Mechanically speaking Pajero is still at the top of it's game, no SUV can compare to it's off-road capability and it's doing it by also being a lot cheaper than a Range Rover. Pajero never was meant for family/luxury types, it's one of the last few remaining hardcore off-roaders.
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mk 11:55PM (9/29/2006)
I would buy it if it were available in the USA. Mitsubishi have had GDI engine technology for a long time. I can;t understand why they have never thought of offerint it in their US market engines. It would make the PAjero/Montero even better if it were offered with GDI in the USA.
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Andy, UK 12:40PM (9/30/2006)
Why are people comparing the Pajero/Shogun with the Range Rover? The Range Rover is in a class of its own; the only thing it can realistically be compared to of a similar price and ability is the new Mercedes GL-class. The Land Rover Discovery is a genuine rival to the Pajero/Shogun - and it kicks the shit out the Jap car, on or off-road. The genius of the Discovery is its breath of ability in all conditions; its practical, better designed and much more refined. The upstart Jap can't compete, especially after this half-hearted redesign.
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Marty Aus 6:00PM (9/30/2006)
All the talk about redisgn and comparsion seems of the chart when it is a car that most competitors started there designs from. The safety has been improved with more bags, ESP as standard. The basic changes appear good,best one with the fold away rear seats you get more in the back than Prado,Discovery,VW,Merc or BMW. Think they could have added a V8 in the top end
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Lou Abelardo 9:26PM (10/01/2006)
Its the second Pajero i've owned and extremely happy with the vehicle, had a 2003 Exceed "DID", now driving the 2005 model. However, was looking forward to a new model all together, it appears it is a simple face lift of the existing, may seriously consider another brand.
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