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The average sticker price for the Chrysler wing of DaimlerChrysler only rose $38 for the 2007 model year. The slashing of prices on the Durango and Pacifica lines is partially to blame for this relatively low increase in average MSRP. Chrysler cut the Pacifica down by $1,318 on average and the Durango by $1,852 from the final sale prices of 2006 models. The Durango also fell victim to the public's movement away from full-size SUVs in general, with sales down 40.1 percent for the first eight months of this year. The Pacifica is not faring too well either, with a 13.1 percent drop over the same period.

We wonder if Chrysler's plans to introduce a hybrid version of the Durango will help reverse the vehicle's recent decline in popularity. It should help, but it's very unlikely that it'll return things to the way they once were. Life isn't going to get any easier for the Pacifica,either. It faces a lot more tough competition in the near future. GM's eight-passenger Saturn Outlook and GMC Arcadia will be arriving soon, and Ford is preparing to bring its Fairlane people-mover concept into production as well.



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  • 22 Comments
      • 8 Years Ago
      The Durango is just ugly!
      • 8 Years Ago
      Man this thing must suck... i guess thats why i see so many of them on the road these days.

      But hey guys how a SUV looks is all dependent on the consumers, if the car was so ugly it didn't sell then they wouldnt keep producing it so SOMEONE must like it.

      Heck i think Audi's are ugly and Porsche is garbage... does that make them any less desired?

      No. Its just my opinion, you guys need to stop spouting the whole Chrysler/Dodge cars are ugly thing as if its gospel.

      and Fordman... i dont remember ANY SUV driving and handling like a sports car... they drive like trucks because they ARE trucks.
      • 8 Years Ago
      #7. No, about the bolts breaking apart, that is actually the Hummer H2, unless you are refering to the 1st generation Durango.
      • 8 Years Ago
      Gas prices could drop to 99 cents and still no one would buy this car. I think it would sell better if they just brought back the old ones. I shudder every time I see one of these on the road, the back end is horribly ugly.
      • 8 Years Ago
      Forgot to include that lower rebates will cancel out the price drop, and then some. Still, the additional standard equipment makes the 2007 a better bet than the 2006. I hope to check out the impact of the new transmission soon.
      • 8 Years Ago
      I agree, bring back a little more of the 2nd get durango. The current head light assy is just ugly. But like your picture. They are just going to regrill the aspen.
      I still think instead of the new V-6 4.0L. They should have put money into a 4.0L V-8 MDS. 4.0L MDS should give you similar power and better fuel mileage. Plus if tied with a hybrid trans it can operate in 4cyl mode to charge the system and under light loads to maintain speed.
      Plus what's up with the hybrid only being able to have the 5.7L hemi? Why not the 3.7L or 4.0L or better yet the MB 3.0Lcrd?
      As for pacifica. I love my fat fenders and I love my pt cruiser. Why not reshape the nose with the pt cruiser like fat fender nose. It would be an alternitive for people who dislike the mini van - mom van look / image. Plus the after market customizers would just love it. It would look better than the concept Kahuna that they threaten us with as being the next mini van replacement.
      • 8 Years Ago
      Forgot to include that lower rebates will cancel out the price drop, and then some. Still, the additional standard equipment makes the 2007 a better bet than the 2006. I hope to check out the impact of the new transmission soon.
      • 8 Years Ago
      When gas went to $0.50 a gallon it didn't drop back to $0.25, it slid to $0.38. $3.50 gas is not going to drop to $1.00. Expensive gas is here to stay and this sow of an SUV is a dinosaur that must die. No amount of hybridization or anything else can turn this oinker into a silk purse.
      • 8 Years Ago
      Don't want either one.
      • 8 Years Ago
      I think the look of the Durango hurt sales more than anything else. Damn, that's an ugly beast. The price cut isn't enough to overcome ugly.

      I have to argue one point, though. Are you nuts calling that thing a fullsize SUV? The Durango is about the size a Civic Wagon would be if they made those. Way too small.
      • 8 Years Ago
      I just bought a 2006 Pacifica Limited.

      *FUDGE*

      Regardless, I got a great deal. $36,500 MSRP and I paid $30200 after TTL an a $1400 warranty+service contract, over 10k off the price of the car itself.
      • 8 Years Ago
      Pacificas are VERY popular here. If they weren't so big, heavy and expensive, I'd be driving one.
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