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Late last night, the embargo on GM's new Silverado ad campaign was dropped and our friends over at the Jalop' were kind enough to let us in on all the glorious and controversial details.

Now that the actual ads are starting to break cover, we're finally getting a feel for how they, ummm, feel. Across the board, it's exactly what we expected from the new campaign, but it seems that certain images that were shown to the press earlier, didn't make it into the final spots we're seeing now. The two visuals that created the biggest stir involved a shot of the "Towers of Light" projecting from Ground Zero and an aerial shot of an atomic bomb explosion.

Jalopnik has the full explanation about what went down when they asked GM's PR flacks why the images were nixed at the 11th hour.

Make the jump to see the second video.



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    • 1 Second Ago
  • 36 Comments
      • 8 Years Ago
      "By the way, I agree with one of the commenters that GM should hire you :)."

      By the way, that was not referring to me. That was another Jeff.
      • 8 Years Ago
      So I guess all of those Toyota ads that 'drive' to viewer through the country and talk about how many Americans they employ get a pass? So when an AMERICAN company touts it's American heritage that is bad. But when a transplant company touts it's AMERICANISM that is somehow ok?

      As for all of you idiots who talk about gas mileage, GM's last generation of trucks let the industry in fuel economy. Better than Ford, Dodge, Nissa, and yes even Toyota. But Toyota's exhaust does smell like fresh flowers and has the ability to cure cancer.

      Let me sum it up:
      Domestic brand = BAD
      Foriegn brand = Good

      No everyone go buy a Ridgeline, that's a real truck; until you need to do anything.
      • 8 Years Ago
      yeeeeeeeeehaw!
      • 8 Years Ago
      Our Country, Our Truck, OPEC's Oil/Gas! What's the slogan for Chevwoo's Aveo, Epica and Optra... Their Country, Their Car, They're Employed!
      • 8 Years Ago
      and who doesn't love puppies? (first vid)
      • 8 Years Ago
      I'm surprised they showed black people in the 2nd video.
      • 8 Years Ago
      I hope people realize two things. First, you don't have to be a GM hater to think these commercials are rubbish. I hope GM regains it's position as the world's preeminent automaker. To do that is needs superior product. At best it can only hope to survive if it relies on the crutch of an appeal to patriotism. Maybe that's the most it's expecting in the current situation, but that leaves me disappointed not because I hate GM, but because I expect more from it.

      Second, it's not necessarily being PC to think these adds are in poor taste. I loved the short lived commercial where the 10 year old kid dreamed of a C6 Corvette. That was one of my all time favorite ads and it's absurd that it was pulled off the air. The difference in these commercials is it's not selling the product, but the idea that you are not American if you don't drive a Chevy truck. I think that's absurd and again I expect more from GM. If you think that's being PC then maybe these type of ads are more effective then I think.

      #12 Jeff, you are correct. I should have used "hawk". I still think alluding to an event where 3,000 Americans died to sell a pickup truck is wrong. If that means I'm PC I have no problem with that.
      • 8 Years Ago
      This commercial is too heavy. The patriotic card gone bad... Watch Michael Moore make a new documentary on GM's conspiracy to have the army invade the Middle East, steal oil, and prevent gay marriage.
      • 8 Years Ago
      Not great, not bad, advertising.

      The Rosa Parks portion is pretty neat, after all she rode on what else? A GM bus.
      • 8 Years Ago
      ...AND THIS IS WHY WE ARE GOING BELLY UP!
      • 8 Years Ago
      "This is the most disunifying commercial ever. All non-white&blacks boycott GM!"

      So calling for "all non-white and blacks" to boycott GM is not disunifying? Is calling for the "Hispanic majority" to put GM out of business not disunifying?

      I'm also unsure if your use of "all non-white and blacks" means "all non-whites and all non-blacks" (everyone BUT whites and blacks) or if you simply mean "all non-whites" (everyone BUT whites).

      I think you can disagree on whether the ads were in good taste, but I don't think you can link them to an "all white" campaign of any sort. Are they trying to appeal to a sense of patriotism? Yes, and I don't see that as a huge issue. The imports certainly make a big deal out of their American plants and workers, and rightly so.

      Apparently, you believe that only white people (and maybe black people, depending on what you mean by "all non-whites and blacks") have a sense of patriotism.
      • 8 Years Ago
      "If patriotism means acceptance of inferiority, promotion of hate and bigotry, celebration of war and destruction...count me out."

      Consider yourself out.

      I think it takes a huge leap of logic (or illogic) to read those things into this commercial. Showing the beams of light at Ground Zero does not celebrate war. I also don't think that there is anything about these ads that promote hate and bigotry. Also, I happen to think that American made trucks are good products; not perfect, but good.

      I think it takes a bigot and a "hater" to find hate and bigotry in those ads.
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