• Sep 25th 2006 at 2:24PM
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Columbus-area car dealership Dennis Mitsubishi (shown) has drawn the ire of many for producing a radio spot that declares "a jihad on the automotive market". Oh how we wish it ended with just that. The spot also proclaims that salespeople wearing burqas, the traditional head-to-toe garb of Islamic women, will sell vehicles that can "comfortably seat 12 jihadists in the back." More of the ad's controversial rhetoric can be found at the link.

The dealership's president, Keith Dennis, says that the idea was to produce an ad using some of the buzzwords in the media that could be a tension reliever. Mission not accomplished, sir. He also claimed it was fair game to poke "a little fun at radical extremists."

We seriously doubt people are turned off by the ad because it hurts the feelings of radical extremists and no one would want to threaten the dealership's right to free speech, but there's something about being incendiary for the sake of sales that rubs some the wrong way. We long for the day when we can just buy a new car from a vending machine and be done with it.

We'd like to hear your thoughts, as long as everyone keeps the discussion intelligent and civil in the comments.

Thanks for the tip, Ryan!

[Source: ABC News]

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    • 1 Second Ago
      • 9 Years Ago
      I'm amused by the people who feel that because they have the right to say stupid things that they therefore should say stupid things.

      I'm amused that some people here feel that because a group does something outrageous that somehow that must be met with something equally or more childish.

      It almost seems that the concept of the higher ground has disappeared and the idea of being the bigger man or woman in a situation has been replaced with a culture of juvenile one-upping just to see who can sink lower.

      I'm curious what tension Keith Dennis thought this would relieve. Perhaps some people find it amusing to further stir up an already boiling pot when it's unlikely they will suffer any retaliation that comes of it.

      Mr. Dennis and those supporting him have every right to be stupid but when you do could you give out your home address so that those who want retribution know where to find you and your family.
      • 9 Years Ago


      We'll just see if fewer Mitsus are now purchased for a short but fatal service life in the Middle East.
      • 9 Years Ago
      I'm sure after the 12 jihadists blow themselves up, if you scoop up the pieces, the pieces will fit.

      BUt,if some of the pieces ar missing, then the dealer might have touble with the FTC.

      • 9 Years Ago
      All this uproar over an ad that did not show?!

      I agree with the poster who said we should be in an uproar over Madonna mocking Jesus!

      Jesus preached truth.

      Muhammed preached violence.

      This country is claiming tolerance to everything except those who follow Jesus.

      This blog would not exist if the guy said you could fit Jesus' 12 disciples in the back!
      • 9 Years Ago
      Wow look @ all the attention they are getting for this. Why would they want to pull the ads?
      • 9 Years Ago
      He. Had to weigh in here.

      This issue is drawing out a lot of important issues, but I think there is one at the core:

      Dennis backed down saying that they were "poking fun at the TERRORISTS". Fine. But they were dressing according to MUSLIM stereotypes. Where is it written that all terrorists = Muslims? Ignoring for the moment whether terrorism is permissible within Islam (don't think it is)...Are there no Russian terrorists? No Irish terrorists? No Chinese? American, even?

      That is the reason it is offensive: because it corrals all Muslim people within the "Islamic extremist terrorist" stereotype. Mustafa said that the ad would be equally offensive if the promotion was "Holocaust Days, with the salesmen dressed in SS uniforms". I would go one step further: It would be more like calling the promotion "German Days and dressing everyone as Nazis."

      Bravo to Mitsubishi for quickly distancing itself from this exercise in extremely poor taste.

      • 9 Years Ago
      I live in Columbus and worked as a tech at there Pontiac store for a few years. I really could care less what the Muslim community thinks as they have proven to be nothing but snakes in the grass whom use violence to spread thier supposed word. Though the ACLU will do anything for them and tell an American Christian to screw off. I do agree that the ad is way overboard considering the growing Somali/Muslim community. They stick together and speak to no one but there own and are quite capable of causing havoc for the dealers stupidity. The Dennis owners and management are not a smart group anyway. Keith, the voice in the ad, is a spoiled never did real work cause daddy gave me a car dealer, the other brother is so laid back and dopey they put him in different jobs all over the dealer, then there is their general manager whom stated in the local news they would run the ad regardless of what people thought and he did'nt care, which makes sence as anyone that knows him, knows he is an arrogant jerk whom likes no one. They recently unloaded thier Pontiac franchise due to GM not wanting to work with the GM any longer. Nothing more then overpaid car salesmen without the white belt and shoes.
      • 9 Years Ago
      Maybe he should have touted Kamakaze prices? "ZERO" down?
      • 9 Years Ago
      Buying cars from vending machines? You'd get a hernia with that many quarters in your pockets....

      As for the ad...maybe he should have just advertised live beheadings of jihadists....oh, sorry, I forgot- we are the U.S. of A., we are NOT allowed to offend ANYONE!!!
      • 9 Years Ago
      "So what's wrong with making fun of your enemies?"

      Because Muslims are not our enemies you idiot.
      The commercial makes fun of the religion.
      Islam is major a religion; like Christianity, Judaism, Taoism, Buddhism, Hinduism, that a large portion of the world believes in. Islam is the SECOND
      largest religion in the world, with 1.5 billion people.

      Our enemy is Al-Qaeda and the Taliban. The people of Al Qaeda and Taliban happen to be Muslims, and use Muslim theology in their speech.

      The commercial offends Islam, not Taliban and Al-Qaeda.
      Islam is the second largest religion in the world, with 1.5 billion people.
      If you declare war on Islam, you will die.
      • 9 Years Ago
      Excellent...These people are way to anal about there religion, someday these wacko's are going to push the wrong button and the day before will be there last good day....I thought most terrorists drove Toyota's, anywho screw em!!
      • 9 Years Ago
      I live in Columbus and own a Hyundai from Dennis Hyundai, which is right next to the Mitsubishi dealership. I didn't hear this commercial but all I can say is not only is it in bad taste but also completely stupid. What many of you may not realize is that the area this dealership is in is pretty much on the border of a high concentration of Somali immigrants. You could practically call it Little Somali. Now to further incendiate the matter, one of the people from this Somali community was arrested a few years ago for conspiracy to commit a terrorist act against a local shopping mall in the name of Jihad.

      So with that community, full of fine people I'm sure, being right next door to Dennis Mitsubishi and for them to alienate their neighbors in this manner is the most idiotic, not to mention dangerous, thing I have ever seen. I think I will buy my next car from a place that doesn't have a mark on it's proverbial head.
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