Toyota names Corolla-based hatch the "Auris"
Hatchback, Toyota hath named thee, and thy name is Auris. Based on the Corolla sedan and placed up-market from the sprightly Yaris, the Auris five-door hatch features design elements similar to its kid brother, particularly around the front end with its the bulbous hood, oversized headlamps and grille with prominent emblem.
With the popularity of hatchbacks over sedans a fact in overseas markets, the Auris will be sold in Europe. There are many variations of the Corolla sold around the world, and the one sold in the U.S. is not the same as the hatchback that Europeans are offered, so it's unlikely we'll ever see the Auris this side of the pond. There likely will never by an Aygo sold here, as well.
Auris is the Latin word for "good taste". Think it's fitting, or is it a misnomer?
[Source: paultan.org]
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Reader Comments (Page 1 of 2)
DarkKnight67 7:20PM (9/25/2006)
Oh, I get it. "Auris" for our ass is on the line because this thing is so fugly.
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Nick 12:12AM (9/26/2006)
It might be a bit of a misnomer. Not that there's anything wrong with the car, but 'good taste' isn't what comes to mind. Cutesy and pudgy come to mind. As a marketing mind, I don't like the phonetic similarity between Auris and Arse.
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conrad 7:27PM (9/25/2006)
Just call it 'Yikes'. Jeez Toyota, start putting some thoughts on design. what a pile of crap.
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James 7:29PM (9/25/2006)
Looks a lot like a smaller Mazda 3 - I can almost see the large Mazda logo on the front. :-)
Not bad looking for a compact 5-door, somewhat on the tame side for Europe.
James
http://www.CarTV.com
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Cervus 7:31PM (9/25/2006)
I really don't like Toyota's new 'family front end'. The current Matrix looks better than this car.
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James 7:34PM (9/25/2006)
cutie pie with its cloud-rain-drop eyes. Girl car.
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Rob 8:29PM (9/25/2006)
no, darknight...auris is for your ass...or is that your face? sorry, its so easy to confuse the two.
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kowell 7:45PM (9/25/2006)
HEllo Next Gen Matrix...
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Jeff Banks 7:49PM (9/25/2006)
This makes my 05 Civic look testosterone filled. I like it from the back, not so much from the front.
#3 had it right on the mark...total Mazda ripoff.
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BOB 8:21PM (9/25/2006)
I SEE IT NOW -- TWO HILLBILLY FAMILIES IN JAPAN MEET IN THE PARKING LOT -- THE KIDS FROM ONE FAMILY ACCIDENTALLY GO TO THE WRONG TOYOTA. _____ PAPPY SAN SAYS, "NO, THAT ONE IS AURIS. YARIS IS OVER THERE"
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AR 9:19PM (9/25/2006)
Another nail in GM and Ford's coffin.
Go Toyota!
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Mancuso 8:35PM (9/25/2006)
From the front fenders back looks like an old Plymouth Horizon.
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Stoneman 8:36PM (9/25/2006)
Auris.......too close to another word.....and it's by the planet Uranus.
Stoneman
http://www.stonemanautoreview.com
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Paul 9:23PM (9/25/2006)
The sad thing is it dosn't matter how plain or ugly this thing is it will still out sell most of the competition
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Kurt B 9:43PM (9/25/2006)
Toyo-Taurus?
Too bad they did't call it the Auri-olla.
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Howard Kerr 10:09PM (9/25/2006)
I guess I'm too stupid to make out the pronunciation. Aurius, to me anyway, seems way too close to Yaris...and both will appear in the same showroom in some markets.
And AR, probably won't read this, either. How is this a nail in Ford's and GM's coffin? Toyota has been selling a Corolla hatch in other markets for years, hell, probably DECADES. Now this model will get it's own name...and that will somehow kill sales for it's competition?
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Lucifoe 10:23PM (9/25/2006)
Blandness, brought to you by Toyota.
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starlightmica 10:39PM (9/25/2006)
Is this the next gen Scion xA, or will it be a Yaris derivative as the current xA based on the Echo?
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Jim P. 11:07PM (9/25/2006)
Toyota Fug is a more appropriate name I think
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Jay 11:26PM (9/25/2006)
The old liftback Corollas used to have the suffix, SECA... well, to the extent it was purely called a Toyota Seca. Why not use that instead?
I'll tell you how effective that name was. When I tell people I drive a Corolla, when we're in the parking lot, they look around and can't find it until I point it out. Then they go "oh, a Seca. I thought you said you have a Corolla"
It's a Corolla Seca dammit!
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