• Sep 25, 2006


Both Toyota and Nissan were planning on entering the full-size heavy duty pickup truck market soon, but both automakers have delayed joining the fray for at least a couple years. Nissan had hoped it could build a heavy-duty version of the Titan off of the half-ton's platform, but it's clear that the truck's frame won't be able to meet the minimum payload and towing targets that heavy-duty truck buyers demand.

Though the full-size half-ton Toyota Tundra (shown wearing its work dungarees) will enter production in less than two months, the automaker's plan for a heavy-duty version has been postponed for undisclosed reasons. Toyota may be betting that the market for heavy duty trucks will shrink along with the half-ton market, though analysts are quick to point out what the domestic manufacturers already know, which is that the heavy-duty truck market follows different trends than the market for trucks as a whole. Rather than going up or down in correlation with gas prices, purchasing of heavy-duty trucks is more likely to go up or down with the rate of home construction in the country.

Either way, heavy-duty versions of the Nissan Titan and Toyota Tundra are coming, but it looks like Detroit won't have to worry about them until 2009 at the earliest.

[Source: Automotive News]


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  • 18 Comments
      • 8 Years Ago
      #1, quote your source for this information. I don't believe it to be true.

      #2, yeah, that is one UGLY truck.
      • 8 Years Ago
      • 8 Years Ago
      It seems like a lot of the people that actually use their HD trucks for work are moving toward more industrial stuff like International, Freightliner, and even the Sprinter. Maybe Toyota is happy with Hino's offerings.

      Gas prices are down but home construction has slowed dramatically, so if Toyota is now delaying HD pickup plans then they doing so based on "what the domestic manufacturers already know."
      • 8 Years Ago
      If anything, Toyota and Nissan has those squirming in the seats of the other three. The post by #21 is just one example. The fear of something better. Knock it because the only defence is offence.
      • 8 Years Ago
      Toyota is king of comercial vechiles. They sell more than any manufacture. They sell well In the USA Australia Europe Asia India and China, they might even sell well in Comunist countries too, if they are sold there. They also make much money from them So buyers must like value for money reliability performance that spells Toyota. THE WORLD NEW NUMBER ONE wheather there knockers like it or not. regards David.
      • 8 Years Ago
      I think Toyota and Nissan are wise not to enter a shrinking market at this time. With the market shrinking for pickups of all kinds, they won't be able to compete on price and owner loyalty in the HD market will make their entry a tough sell. They didn't get where they are by making stupid marketing decisions.
      • 8 Years Ago
      I usually don't comment on what the cars look like on here but wow that Toyota truck is one ugly vehicle!!
      • 8 Years Ago
      #2 is 100% correct. That Toyota is one UGLY truck. It looks like a big mouth bass with a hook in its mouth!!
      • 8 Years Ago
      #8, that is about the funniest thing I've seen. They know there wonder truck couldn't haul anything that size without looking like it was having its nuts stepped on.

      And is that a fender porthole I see? Gee, who did they copy that one from?
      • 8 Years Ago
      The HD market is going to be tough to crack. Nissan and Toyota are discovering this and postponing their entries. It's a good strategy, but that doesn't mean the domestics are doomed come 2009. The only person I personally know that has a heavy duty truck has a Ford Superduty diesel and the thing has been 100% flawless for him. The HD trucks are just plain good.

      Also, if the market makes a shift towards the Sprinter-type vehicle, Ford is well-positioned. They just came out with an excellent new Ford Transit van that competes very well with the Sprinter.
      • 8 Years Ago
      I currently own a 2004 ram 2500 with the cummins motor.I have put 97000 miles on this truck most of which it has had a 10000 pound trailer attached.I have several friends that own late model hd trucks ranging from fords,dodge and chevy from my observation they all are pretty dependable trucks with good power that is,post 2002 of course.With this said out of nine guys that I know only one was dead set against the idea of buying a toyota hd atually most said that would be ther first choice now that is of taking for granted that toyota 1.implements a style that is even remotely appealing 2.they offer a diesel that is competitive with domestic diesels 3.of course be competitively priced.Because of toyotas continued proven record of being a vastly superior product when speaking of reliability I believe that if they meet the forementioned criteria that they will undoubtedly corner the hd market.I know that I will buy one.
      • 8 Years Ago
      Tyotie looks like a sissy's truck or something some old blue hair would drive to visit his friends at the nursing home...
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