Bentley hits the 10,000 mark
The resurgence of Bentley Motors under the Volkswagen Group is nothing short of astonishing. In 2003, the storied marque sold 995 cars. This year, they are set to hit the 10,000 mark. Think about that. In three years, the company has managed to increase sales by 10 times. It should be noted that Bentley is unlikely to shoot for anything much higher than 10,000 in order to maintain the exclusivity it enjoys as a super-premium brand. That said, Bentley will continue to develop and release new products that will help it maintain its current pace.
The Volkswagen Group's acquisition of Bentley has enabled the luxury automaker to increase production and sales dramatically without compromising the hand-built nature that gives the brand such prestige and mystique. It's a perfect example of what a lower-volume automaker can do when given the ability to leverage the larger corporate parent's existing mechanicals and technology while maintaining the traditions that give it its identity.
All the beauty, luxury and performance remain. There's just more to go around.
[Source: Caradisiac]
Reader Comments (Page 1 of 1)
Steve 4:05PM (9/22/2006)
Let's never say that rap music hasn't done anything for for cars again.
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rwdmtparkingonly 4:45PM (9/22/2006)
Whoa, there are naked women on this link, those crazy French. VW found the magic price point, 150 to 200K.
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tio 5:20PM (9/22/2006)
Good for them. Beautiful cars. Although it still gives me a headache thinking about the how the W12's pistons and rods move...lol.
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Adam 5:47PM (9/22/2006)
I always thought Bentley driver's cars were horribly oversized and overweight. The passenger cars I liked, very well built and their Mulliner division have done fabulous work for friends of mine.
Then a friend took me for a spin in his GT...and my viewpoint changed, everything seemed perfectly honed. Not a car for me, I'll stick with the Porsche but a fine vehicle
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DPC car videos 8:18PM (9/22/2006)
Oh yeah, the Continental Gt is what did it for them.
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Andy 9:43PM (9/22/2006)
Poseurs rejoice! Big, fat, ugly sedans still sell to big, fat, ugly rappers.
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Echy 9:36PM (9/22/2006)
That is what we call an "order of magnitude" in math.
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fat Bentley 9:40PM (9/22/2006)
Fat bentley is loved and respected in obese america.
As more and more americans are becoming obese, the loved for these
5500 lbs vehicles is steadily increasing.
I would rather go with a corvette, cayman or may be a LS 600hL. At least they are fuel efficient and fun to drive with great engineering
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richard Warren 9:06AM (9/23/2006)
Goes to show VW didn't need the RR name, also shows Dr. Peich was correct on this one.
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