• Sep 22, 2006

Hey Dodge, Hyundai's marketing crew called, they want you to go to Mexico and try a little harder to badge engineer the Accents they sold you. That's right, the car sold in the US by Hyundai as the Accent is sold in Mexico as the Dodge Attitude. It doesn't stop at the Accent either, the Hyundai Atos, a city car sold throughout the world, is also part of this badge engineered deal.

It's not really much of a surprise the two have teamed up in Mexico to market a couple small Korean cars as Dodges. The North American wing of DCX has nothing in the subcompact and micro classes, and with U.S. domestics still highly regarded in Mexico, it's no wonder that Hyundai choose to market through another manufacturer. And there isn't anything inherently wrong in this arrangement; it's just painful to see such a poor attempt to reuse Hyundai's own press photos and Photoshop in a Dodge emblem. You guys couldn't even spring for a new set of Glamour Shots?

Check out the doctored pics after the jump.

(Thanks for the tip, Neal!)



Dodge Attitude (Hyundai Accent)




Dodge Atos (Hyundai Atos)



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  • 31 Comments
      • 8 Years Ago
      There was better photoshopping in my Graphic Design 1 class my freshman year of college.
      • 8 Years Ago
      Wow ... $125,000.

      We do get good bargain here.
      • 8 Years Ago
      j-dawg, I wasn't aware that Ford was doing that. Do you know which photos they've done this one, and where I can find the documentation?

      I suppose photochopping makes some sense with the Crown Vic, though. It's basically the same car as it was the year before, and the year before that...
      • 8 Years Ago
      "21. Who is left in Mexico and since when could they afford to buy cars?"

      I don't know if that's a joke, but if you were anywhere near Mexico you'd know it's not funny. On the Mexican border it's rare to find a family without a car, and these people are dirt poor.

      Visit Algadones. The beggars have cars.
      • 8 Years Ago
      I love DiamlerChrysler, but honestly that's almost as bad as GM has done. Moving on, I've been to mexico about 8 times on cruises & all they have is hyandis that i see, I even rode in one (taxi). Mexico is a very poor city even in the tourist spots. It's nasty dirty & smells bad. I wonder if they will even sell one, no one has money there
      • 8 Years Ago
      25. You are actually right, however, the poor have really old beat up cars, while the mid class usually buy a new car or two about every two to three years.

      The weird thing, is that the mid class in Mexico are extremely comfortable, since the cost of living is so low in Mexico. There are just too many poor people in Mexico, and NAFTA is worsening the situation.
      • 8 Years Ago
      Yes, really, Dodge must really find a way to put a truck nose on these so they match the Calibre, and Charger, and the new one, whats it called - is it the stratus again?
      • 6 Years Ago
      I rented the new 2008 automatic, dodge attitude in mexico, it was an awesome car, everything worked as it should, kind of reminded me of a 2000 kia that I bought for 3400.00 in 2001, it was also an automatic, got really good gas mileage, can't biotch about that, since the gas prices are the same between the u.s. and mexico, keep up the good work, would like to see u.s. cars making it in the mainstream, but the car manufacturer's are hooked on keeping the oil nations rich so that will never happen, have fun driving
      • 8 Years Ago
      does anyone really give a crap?
      • 8 Years Ago
      Yes, it's the other way around, it's Hyundai that wanted to sell their cars in Mexico, not Chrysler wanting to sell Hyundais in Mexco.
      • 8 Years Ago
      heheehheheh...nice.

      I'm gonna test drive an Accent tomorrow.... mind you....my next car is probobly going to be an Accord or Civic. It's for my site.

      Stoneman
      http://www.stonemanautoreview.com
      Astroscanner
      • 8 Years Ago
      At least rebadging an Accent on the cheap meant money wasn't spent to graft a "Dukes of Hazzard" pseudo-truck schnoz on to it.
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