• Sep 21, 2006


The Ford Bold Moves web-based documentary reaches lucky number 13 today and focuses it's power over audio and video on the upcoming Ford Edge. "This launch is absolutely crucial," says Mark Fields in the episode, and we couldn't agree with him more. I say as much in an accompanying piece on the website you can read right here. With the Accelerated Way Forward plan now on the table, the stakes are even greater for a good launch of the Edge. By the time Mark Fields stands before us at the 2007 Detroit Auto Show in January we'll find out whether or not Ford's been successful and if the Edge is resonating with consumers. For Ford's sake, we wish 'em luck.

[Source: Ford Bold Moves]


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  • 15 Comments
      Dtown
      • 8 Years Ago
      It has keyless entry, it's called a push button remote.

      You should have said, "hands free".

      Both of my domestics have 8 way.

      I'll pass on the xenon so my car doesn't get jacked.

      I think it will sell just fiine without rebates.


      www.youreaturd.com




      • 8 Years Ago
      GENTS,

      I have to agree with the title: Ford...close to the edge.

      • 8 Years Ago
      KT, I've seen a few both in and out of camo around SE Michigan, although I haven't gotten inside. I agree they look really nice. The burnt orange color seems particularly great. Personally I think I might like the Edge design as much as or more than the MKX, but that's another issue. If I had kids already, the Edge would be at the top of my list.
      • 8 Years Ago
      Sort of reminds me of my 1988 honda civic. It was a good car too. Hope Ford luck, it may not be a Mustang but not all cars can be mustangs. looks like it has a bigger trunk.
      • 8 Years Ago
      3. If building ugly and bland is considered bold, then Ford has mastered bold moves. What a pile, Ford do every one a favor, don't build this thing, you have already wasted to much of your employees retirements on other BOLD moves that have gotten you nothing in return, like the super exciting 500, or the ultimate rental car, the FUZION. If anything hire some people that actually know how to design and build cars and trucks that don't fall apart after 5 years of regular use, now that would be a BOLD MOVE!

      Posted at 11:49AM on Sep 21st 2006 by Bruce Lee 0 stars
      -------------------------------------------------------
      Such a concise analysis...NOT.
      I am not necessarily a Ford fan, but so many people jump on this bandwagon, because they think it's an easy way to appear to be smart--since everybody else is saying the same thing anyway.

      Please go under a rock until you can come up with something constructive to say. This is very childish. How can you HATE a company? Looking for social approval somehow?

      If you don't care for Ford, shut up and stay away. Don't come on a message board to bash the company. Gimme a break dude...
      • 8 Years Ago
      I like how their "way forward" design is a cheaper imitation of infinity's and especially lexus smaller SUVs. Those sold well, but that ship has sailed, Ford. Way forward means NOT COPYING OTHER BRANDS.
      • 8 Years Ago
      It seems that ford is puting way to much hope that this is going to be a breakout hit. I think it looks nice, but you can't put all your eggs in this basket.
      • 8 Years Ago
      ok...Bruce Lee = Bold Idiot.

      And I dont see any resemblance to Lexus SUVs. Oh but I guess Ford is copying the idea of a small SUV. Oh but its ok for Toyota to make its own Mazda6. Or its ok for Hyundai to make its own FX. Or its ok for countless other companies to rip off designs or some part of a cars design and use it for its own.

      Ford comes out with a good design and everyone has to blast it. Seriously, no matter what Ford does, everyone has to bitch and whine and say they copied someone else.
      • 8 Years Ago
      Great move Ford, this will bring back customers. For you guys that blab your mouth on here with your pathetic non sense go somewhere else. Do BS people about Ford copying Infiniti or Lexus, thats like me saying Nissan and Toyota copied Ford by making a full size truck or accusing Honda of copying Crysler for making a minivan.

      As for you Michael Karesh, you have your own wannabe site for cars so go post your useless opinions there. What car doesnt have keyless entry these days as an option? Xeon bulbs? Can you say target for theft? Does anyone actually use Homelink? I cant remember the last time I wanted to use my car to open my garage door or turn on a lamp lol. For your info my Explorer has and 8 way adjustable seet.

      This ship hasnt sailed, it just got here. This is a new market segment that hasnt really been tapped but only by a few auto makers.

      • 8 Years Ago
      Mark Fields looks like he has a little mullet.
      • 8 Years Ago
      Where were these people when they designed the Five hundred?
      • 8 Years Ago
      Now this I can see someone pony up the cash for, but teh MKX - hell no

      too bad this doesn't go beyond the Nissan Murano as that 5 year old product still looks better and has managed to have plenty copy it - even Mazda made a 6/10th version of it (the Mazda 3 wagon)

      But this is a better job for Ford - it does need a quick grill redesign which the Murrano also needed but hasn't gotten one yet.

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