Toyota boosts profit forecast, aiming for top spot
Toyota also revised its profit forecast Wednesday. Upward. By over 31 percent. In a blinding flash of the obvious, a senior VP at Fuji Investment Management called the new numbers "impressive" and went out on a limb to say, "I think Toyota is a buy." However, most of the increased profit can be attributed to the continued weakness of the Japanese yen.
Toyota plans to fuel continued growth with strategic new products, including a low-cost vehicle for emerging markets, particularly in Asia, and flex-fuel vehicles for the booming Brazilian market. In more-developed markets, we can expect continued development of plug-in hybrids and fuel cell vehicles. In the near term, the North American market is the target of a major push into the full-size truck market and expansion of the Scion brand.
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