Jeep airs new ads: lizard show-down
Starting tomorrow (Monday, September 18), Jeep will air five new TV spots. The first clip to surface is this crazy "Lizard" ad, which shows a lizard in the desert, puffing up to challenge an old Wrangler. The Wrangler puffs up even bigger, scares off the lizard and settles down to the shape of the new Wrangler.
The ad reminds us of Jurassic Park, where a Jeep faced off against a similar lizard. Dennis Nedry (played by Wayne Knight, "Newman" from Seinfeld) only wishes his Jeep had stood its ground the same way.
The four other ads will feature two gorillas grooming, a bird hunting for bugs, an insect-like Wrangler rock-crawler and a hip-hop urban spot.
[Source: Carscoop]
Reader Comments (Page 1 of 1)
Tim UF 4:18PM (9/17/2006)
made me chuckle, heh.
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Fabulo 5:48PM (9/17/2006)
That's pretty lame. The lizard is about 0.00007% the size and weight of the car. Before viewing the video, I was imagining a giant lizard, godzilla sized, running away from a puffed up wrangler.
Totally underwhelming.
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Nick 6:58PM (9/17/2006)
Fabulo, you remind me of Comic Book Guy on The Simpsons.
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AutoFan 7:13PM (9/17/2006)
Nick:
Heh...if only Fabulo had said:
Lamest. Ad. Ever.
;)
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ramsport47 8:29PM (9/17/2006)
But...that aniumated Honda Guy commercial ROCKS!!!!! And, if you believe that, you're dumber than I thought
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Automatica 8:56PM (9/17/2006)
I actually like the Lizard spot. It doesn't make up points on the Compass Bobblehead ads though...
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rodan32 11:41AM (9/18/2006)
Picking a nit here, but they used Ford Explorers for the movie. I'm saddened that I knew that, and even sadder that I felt it important enough to comment on. I'm going to go eat 100 burritos with the comic book dude from above.
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MattB 11:44AM (9/18/2006)
Kind of lame. The changes to the new Jeep don't differentiate it enough from the old to make this commercial have any WOW factor.
After watching the clip, I had to re-read the Autoblog.com story intro again to find out that the Jeep changes from old to new.
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Justin 12:31PM (9/18/2006)
#7...I'll one-up your sadness and say i remember that Wayne Knight was in fact driving a gas-powered Jeep Wrangler. Only the electric tour vehicles in the park were Ford Explorers.
So many hours wasted watching that movie over and over...
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jackj 11:18AM (9/19/2006)
Isn't there some sense of the Yuris ads here?
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