Starting tomorrow (Monday, September 18), Jeep will air five new TV spots. The first clip to surface is this crazy "Lizard" ad, which shows a lizard in the desert, puffing up to challenge an old Wrangler. The Wrangler puffs up even bigger, scares off the lizard and settles down to the shape of the new Wrangler.
The ad reminds us of Jurassic Park, where a Jeep faced off against a similar lizard. Dennis Nedry (played by Wayne Knight, "Newman" from Seinfeld) only wishes his Jeep had stood its ground the same way.
The four other ads will feature two gorillas grooming, a bird hunting for bugs, an insect-like Wrangler rock-crawler and a hip-hop urban spot.