• Sep 15, 2006
Chrysler began production of its all-new Sebring sedan yesterday at its Sterling Heights assembly plant, and with it, brought a modern assembly approach entitled 'Flexible Manufacturing Strategy.' FMS allows Chrysler to adapt its production to meet demand by allowing the assembly of a variety of vehicles on the same line. Certainly nothing new, but the progressive approach will allow more vehicles to come to market at a quicker rate.

Over $500 million was invested in the assembly plant which, through widespread retooling and production upgrades, will give the factory the ability to produce three separate vehicles (think Sebring/Avenger sedan, coupe and convertible), along with a fourth vehicle if needed.

Last month, Chrysler announced pricing for the Sebring would start at $18,995. Expect to see a coupe-cabrio version of the Sebring at this year's Paris Auto Show, along with the official unveiling of the Avenger sedan.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 17 Comments
      • 8 Years Ago
      The Sebring name has always meant "80% as ugly and bland to drive as a Toyota Solara, with 20% the build quality".

      Who on earth buys these things?
      • 8 Years Ago
      Everytime Chrysler debuts a new car, so many enthusists negatively over-react. Tons of people hated the new 300, hated the Caliber, hated the Charger, hated the Liberty. But they all seem to be selling, noting that with gas prices near $3/gallon those fuel suckers aren't moving quickly now. I predict that the Sebring will sell. I think that the Chrysler's designers and engineers know what they are doing.
      • 8 Years Ago
      No one is going to buy these cars, except the rental car chains.
      • 8 Years Ago
      FMS is only of value if the plant can produce another product that people actually want.

      These puppies are going for the "longest stay on the lot record." The Crossfire will be hard to beat, though. Dealers around here are still trying to move the 2005s.

      My slam on the styling:
      http://www.thetruthaboutcars.com/?p=1791
      • 8 Years Ago
      I personally find the interior quite sharp compared to Toyota and Honda but there's just too many things on the "designed by a committie exterior". First, the plastic fill-in piece behind the rear side windows looks like a total after-thought. The crease down the side doesn't even meet the taillight lines, the rear lights have many shapes in the lenses that don't even match each other and those cartoonish headlights are a little wierd looking. Chrysler should get it's interior designers to work on the outside of the car!
      • 8 Years Ago
      James you apparently havent seen what Toyota and honda have been putting out for the past few years and that is ugly boring bland cars. Since when has boring and bland come into style. I have seen the sebring and in my opinion it is a departure from the boring look alike cars that infest our roads today coutesy of Toyota and Honda. Wanna see ugly go look at Toyota.com or Honda.com and come back and voice your opinion.
      • 8 Years Ago
      UGLY cars do not mean great sales. Scion can pull it off, since it is consider an "oddball" brand(at least they're cheap enough).
      This thing should be dumped, and delayed 6 months, so they can retool, and build the concept for 2003(skyflight, soemthing like this... it was SHARP).

      Nooooo.... Chrysler is losing a ton of moeny, and they wonder why?
      The Caliber is selling, but the PT Cruiser almost doubled sales over it in August(that should tell you something right there).
      Caliber is a Neon rpeplacement? In what country does an SUV-Crossover replace a small, better looking, more fuel effiecient sedan? Answer? It Don't!

      Not everyone wants something ugly, or a crossover-suv thing.
      • 8 Years Ago
      #2 has it right. This is an ugly car. What is it with that rear "C" pillar and black out plastic filler? Yuck!
      • 8 Years Ago
      FMS will easily allow them to drastically cut back production of this fugly car in a few months when nobody buys it.
      • 8 Years Ago
      Please Michael, save us your stupid "slams on styling". You may not like it, but your opinion is just that an opinion. All your doing on here is just trying to get traffic to your lame-o website.
      • 8 Years Ago
      Exactly what I was thinking #2. How much easier and efficient it will be for Chrysler to tank Sebring production with the new FMS. Maybe they'll be able to plug in the Crossfire until it fails, then the PT Cruiser,etc. Until, eventually, the FMS will be used exclusively to manufacture other FMS systems and Chrysler will become the premier maker of makers for other car companies.
      • 8 Years Ago
      FMS has been going on for quite some time at most of the Toyota plants. This allows them to have a leaner manufacuring process which in return cuts cost while making several vehicles on one platform. The U.S. industries know of this and are just now starting to follow suit, just hope it's not to late for them.
    • Load More Comments