Chrysler began production of its all-new Sebring sedan yesterday at its Sterling Heights assembly plant, and with it, brought a modern assembly approach entitled 'Flexible Manufacturing Strategy.' FMS allows Chrysler to adapt its production to meet demand by allowing the assembly of a variety of vehicles on the same line. Certainly nothing new, but the progressive approach will allow more vehicles to come to market at a quicker rate.

Over $500 million was invested in the assembly plant which, through widespread retooling and production upgrades, will give the factory the ability to produce three separate vehicles (think Sebring/Avenger sedan, coupe and convertible), along with a fourth vehicle if needed.

Last month, Chrysler announced pricing for the Sebring would start at $18,995. Expect to see a coupe-cabrio version of the Sebring at this year's Paris Auto Show, along with the official unveiling of the Avenger sedan.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X