- Sep 14, 2006
Saab sponsors Reno air show
Nurturing (or exploiting) its aerospace roots, Saab is sponsoring the Reno National Championship Air Races currently underway in the Nevada desert as part of its "Born from Jets" marketing campaign.
The air show features the Thurderbirds (the US Air Force aerobatics squad) along with the Saab Performance Driving Team in from Sweden who will be demonstrating the 9-3 Aero V6 Turbo sport sedan on the runway during the show. Saab will also be on site with a unique trailer that sets up as an aircraft hangar-like exhibit featuring interactive displays of Saab's line-up.
Saab was founded in 1937 as Svenska Aeroplan AktieBolaget (Swedish Aircraft Company Limited) and branched into cars ten years later. Today the automotive division is owned by GM, while the aircraft company is owned separately. Fortunately you don't need a pilot's license to drive a Saab, or the local country club parking lot would look more like the set of Top Gun.