Now that Rosie O'Donnell is joining the illustrious cast of The View, the increased star power will no doubt help Ford Motor Company raise the awareness of Warriors in Pink, which the automaker will promote in cooperation with the show. The fundraiser benefits the Susan G. Komen Breast Cancer Foundation, which has received over $87 million from Ford over the past 12 years, according to the automaker.

The View will direct viewers to www.fordcares.com, where they can purchase Warriors in Pink merchandise to benefit the charity. Also on the site are opportunities to share survivor stories, enter a sweepstakes, learn more about breast cancer initiatives, and contribute to the site's virtual quilt.

Bottom line? Almost everybody has known someone affected by breast cancer, whether it be a mother, sister, grandmother, aunt, daughter or friend -- you don't have to be a woman to support the cause. We certainly give the folks at Ford kudos for throwing the company's weight behind it.

[Source: fordcares.com via The Car Connection]