Ford Bold Moves, Episode 12: Win on Sunday, Sell on Monday
Episode 12 of the Ford Bold Moves web-based documentary is live online and it focuses on Ford's history in racing. One interesting fact it reveals is that Ford Racing celebrated its 100th anniversary 18th months prior to Ford Motor Company's big centennial blow out, because in 1901 Henry Ford beat Alexander Winton in a race held at a Grosse Pointe racetrack. Ford sold the car he used, the trophy he won and solicited some venture capitalists in the stands that day to start Ford Motor Company.
The main message of Episode 12 as it pertains to racing is that Ford doesn't plan on leaving the track anytime soon. Not only does racing offer opportunities for trickle down technology in the areas of performance and safety, but is there any better marketing for Ford than seeing a Blue Oval cross a checkered line?
[Source: Ford Bold Moves]
Reader Comments (Page 1 of 1)
Dr. Woo 2:51PM (9/13/2006)
"Trickle down" technology? Where does Ford race where such a thing could exist outside of Le Mans (Aston Martin)? NASCAR? Craftsman Truck? Don't count on it.
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DPC car videos 4:18PM (9/13/2006)
I like the way this episode starts, amazing how far we have come with cars.
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All World Automotive 4:03PM (9/13/2006)
I enjoyed the video. Very Informative. I would of never known how Ford got its start.
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Gunnar 4:45PM (9/13/2006)
They keep mentioning "BOLD MOVE", but when are they making this move? I know it is a large company and it takes time to change, but there is a reason why after 3 Mustangs, I made a move to their competitor....their cars are not "bold" and excitement has been driven out of all the cars they sell. I feel the excitement to drive every time I step into my 350Z and 06Eclipse GT and can't get enough driving them after owning them for 2/1 year(s). I see Ford cars on the move on the road and don't look back and they never catch my attention, but their Mazda cars still catch my attention once in a while even though they are lowly 3 or 6 series. And this applies to many companies other than the Big 3.
Should they be making "BOLD" moves? Why not bring the desire and joy of driving back to their cars and retake the market. Some people don't mind buying just a simple mode of transportation, but a lot of people are looking for that fun and excitement the cars bring to people.
Also, that lady, along with most of the ppl in this clip, doesn't sound trustworthy. "Ford means fast"? "I own a Ford, he owns a Ford.....I own two..."? I didn't even know Ford was still chugging along in F1.
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Poleaxe 5:29PM (9/13/2006)
#1 WRC, for one.
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shaky 6:45PM (9/13/2006)
Pre-loading videos steal bandwidth!
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anchojoe 7:37PM (9/13/2006)
Would have enjoyed more vintage racing footage.
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