Lotus announced today that it has hired a new ad agency to help it along with a renewed push into the North American market. Burbank-based e2amp, inc. will be responsible for rejuvenating the British sportscar company's image in the US and Canada through advertising, product placement and promotional events.

e2amp doesn't appear to have much experience with carmakers - its client roster includes such entertainment companies as JVC, Sony, Buena Vista and Universal. And what could be more entertaining than the tight handling and eminent chuckability of the Lotus Elise and Exige?

Arguably the most interesting part of e2amp's mandate from Lotus is the product placement. After James Bond's return to Aston Martins, could we see a Lotus comeback in the next 007 film?

Related posts:

[Source: The Auto Channel via Jalopnik]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X