http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/ Autoblog Comments for Trademark dumpster diving reveals a few gems http://www.autoblog.com/media/feedlogo.gif http://www.autoblog.com en-us Copyright 2008 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
Terrible ideas. I still can't believe that BMW is giving up on "The Ultimate Driving Machine." Brand equity isn't like home equity - you don't get anything for it when you move on! ]]>Sep 8th 2006 9:07AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
SToneman
http://www.stonemanautoreview.com
]]>Sep 8th 2006 9:21AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/Sep 8th 2006 9:22AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/BMW is not giving up "The Ultimate Driving Machine" slogan.
see: http://www.autoblog.com/2006/08/09/bmw-still-the-ultimate-driving-machine-after-all/

"The Passionate Pursuit of Potential" and "The Pursuit of Potential."
It sounds like these slogans are for their hybrids. I doubt Lexus will drop their current slogan, it sounds nice, that does not necessarily reflect their products though.]]>Sep 8th 2006 9:27AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/Sep 8th 2006 9:41AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
Basically 'published for opposition' means that GM applied for a trademark for 'Firebird' and even though the trademark examiner reviewed and approved it, the mark is Published for Opposition so others may oppose. Trademarks are only valid if the are used ... once the mark becomes dormant others may use and acquire rights to that mark, but basically this is a formality that all registrants must go through.]]>Sep 8th 2006 10:04AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/Sep 8th 2006 10:06AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
2. I think GM has done enough damage to the name Fiero to preclude launching a new car with that name. Probably just keeping their options open.

3. Both of those Lexus slogans are pretty piss poor. Please!]]>Sep 8th 2006 10:45AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
A trademark is published for opposition after a mark is searched by the trademark examiner and no conflicting marks are found. The public, including competing auto companies, has the ability to oppose the mark by showing a preexisting mark that might be confusingly similar to the published mark.

The Firebird mark is for "Automobile hoods, door panels for land vehicles, fitted covers for vehicles, vehicle seat covers." The Fiero mark is for "Decals" as well as " Automobile accessories, namely, badges for vehicle trim, center wheel caps, and taillight covers."

Looks to me like they are filing these marks to protect aftermarket parts rather than in preparation for rolling out new models.

More than you wanted to know, but that is wahat happens when you open things up to the patent lawyers.]]>Sep 8th 2006 11:05AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/Sep 8th 2006 11:28AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
They must have gone to the same company that dreamed up "An Army Of One".]]>Sep 8th 2006 1:16PMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/Sep 8th 2006 1:22PMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/Sep 12th 2006 8:46AMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
Germans haven't even caught up with the original 1989 LS 400, I am not sure how they will come up with an answer to LS 460.

with the new LS, lexus has shown yet again why it is the gold standard among the luxury brands.

Lexus is the apple of the carmakers and mercedes looks like a cheap lenovo.
]]>Sep 16th 2006 4:46PMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
In fact, BMW and Benz rely so heavily on media for their image and so little on their product that if the media influence be nuetralized, it will be apparent that they are no better than a bread and butter Ford Fusion.

When you pay 80,000 dollars for these cars you expect them to have much better engineering than a corolla. But thats not the case.

One also wonders what gives them the right to charge such atrocious money whereas Lexus despite being a superior product is required to offer value.

]]>Sep 16th 2006 5:11PMhttp://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/http://www.autoblog.com/2006/09/08/trademark-dumpster-diving-reveals-a-few-gems/
Great cars bad, very bad slogan!!]]>Sep 25th 2006 10:38AM